This is how it started. We implemented a very simple pop-up on our homepage ( to promote account sign up on our site. No special offer, no coupon, only a welcome message and a sign up button. We published to pop-up on June 1st to all new visitors. It was the first time in 5 years of our ecommerce experience that we measured such impressive (and immediate) results.

See for yourself (I will give more figures later on) – LOOK WHAT HAPPENED ON JUNE 1ST :