Is there anything better than watching your marketing actually increase sales?
We especially love watching when those campaigns involve pop-ups.
I may be beating a dead horse, but we will never say this enough: YOU CAN USE POP-UPS FOR EVERYTHING .
Today we want to show you some real-life examples so you can see how the pros are doing it.
ModCloth offers a $20 coupon if you join their community
What: $20 off $100+
When: Immediately on landing
Why: Join the community, sign up for their mailing list
How to create your own community popup
Offering a discount is the easiest, most straightforward way to get customers on your list. ModCloth’s pop-up isn’t flashy, but a combination of clear call to action and Facebook sign up. Everything in one place.
Once visitors sign up, you have a few option: display the coupon code on the pop-up itself or send it via email.
If you’re doing this yourself, I would make two changes to ModCloth’s pop-up:
- Bigger CTA. There’s a lot of text on this pop-up and a better hierarchy will help the main offer stand out.
- What is the ModCloth community? What does “joining” actually entail?
Houzz promotes unique blog content
What: News and design tips
When: After a short delay
Where: On the blog
Why: Increase blog subscribers
How to increase blog subscribers using pop-ups
Houzz’s pop-up is clean and well-designed.. A gorgeous photo gives readers a taste and a click-baity headline helps capture attention: “See How Fiddleleaf Fig Trees Can Live Up Your Decor.”
The form only requires an email, which makes it easy for new visitors to sign up. The button is big and green with a personal message: Send me design ideas. They’re clear about how often you’ll get those emails (weekly) and they use a short negative call to action (“No, thanks”) instead of an x to exit the pop-up. This forces visitors to think about whether they really want to say no before exiting.
This ecommerce popup from Houzz gives us a perfect reminder that you can offer value without offering a coupon incentive.
If your online store has a blog, this is a great way to grow your list on top of free guides and discount codes.
Real Simple gives visitors a last-minute subscription offer
Who: Real Simple
What: Free bonus offer if you subscribe now
When: On exit
Where it’s displayed: On the subscription page
Why: Make a last-ditch sales effort to visitors abandoning their cart
How to create an abandoned cart popup
If you land on Real Simple’s subscription page and decide you don’t actually want to subscribe, you’ll try to exit. In this case, Real Simple displays an interactive pop-up with a special offer. It’s the internet equivalent of “Wait! There’s more!”
The offer? A free six month subscription to their weeknight meal planner. The offer is only valid for 45 minutes so you’d better complete your subscription quick!
I’m such a sucker for exit-intent offers on sales page. Never are you given such a warm lead than someone who’s actually on the cart right now. They’re interested, but something’s still stopping them.
Maybe it’s the price.
Maybe they don’t have their credit card handy.
Maybe they plan to come back later.
Maybe they decided your product isn’t right for them after all.
There’s not much you can do about the latter, but you can convert more visitors with an abandoned cart pop-up. Studies have shown exit-intent offers capture an extra 10% of visitors. That’s hundreds – if not thousands – of extra dollars in your pocket for a few minutes designing a pop-up.
What offer might seal the deal for your product? It could be a time-sensitive discount code, free shipping, a collection of samples, company t-shirt…. the ideas are endless, but should match up with what you’ve found appealing to your customers. If price is often a point of contention, a simple discount code may be enough. If you sell digital products, a free consulting session could do it.
Danielle Laporte sparks your curiosity
Who: Danielle Laporte
What: A newsletter subscription
When: After a short delay
Where: On all pages
Why: Grow her list
How to spark visitor curiosity
Danielle Laporte. isn’t offering anything particularly different. It’s a newsletter subscription. There’s only so many ways you can entice people to get yet another email in their inbox.
But what if you could capture attention in a different way?
After you’ve been browsing Laporte’s site for a minute or so, this pop-up takes over the whole page. It’s easy to close, but it takes your undivided attention to study. You want to see what she has to offer (who wouldn’t when you say “come closer” – it’s sexy and inviting all at once) so you click “unlock”, and the image of the padlock gives the whole thing a dash of secrecy. Once you’ve clicked through, her call to action is clear. She provides three newsletter options , giving visitors full control.
My only hesitation with this type of pop-up is that essentially every time you make visitors click you’re going to get drop-off, whereas if the email sign-up box were right there, it would be easier for visitors to just enter their details. That said, the uniqueness of her style may counterbalance the extra click.
Another note: This works for Danielle Laporte because her brand is sexy and enticing, so to make this type of pop-up work for you you’ll need to play around with words and symbols that work for your audience.
If you sell jewelry you could use an image of a treasure chest and say “Uncover the buried treasure”.
If you build accounting software you could present a simple math problem and say “$10 off your first month if you get this right”.
Adding a hint of secrecy and cheekiness helps bring your brand to life. (And, yes, with WisePops you can make a gorgeous pop-up that covers the whole screen and allows you to create a second pop-up for sign up.)
Guitar Center presents their shipping options
Who: Guitar Center
What: Global shipping options
When: Immediately (for international visitors only)
Where: On all pages
Why: Take away any confusion on their international shipping policies
How to create an international shipping popup
Guitar Center allows you to select which country you’re in, which means they only have to create one popup instead of one per country.
While Guitar Center’s pop-up is comprehensive, it is text heavy. So if you only ship to a few select countries, I’d suggest creating one per country. You can even customize the design to include the countries colors or flag.
Set your wisepop to detect where your visitor is located and customize the message to their country. You can even add a link to a “shipping policy” page to provide visitors with the answers to questions like “do you pay custom fees?” “What’s your international return policy?” Guitar Center does a great job of answering these questions upfront to make visitors feel comfortable immediately shopping.
This popup that list all the countries where they ship, highlight a link for questions, and provide additional info like exchange rate, billing address and more.
Funky Christmas Jumpers welcomes Mashable visitors
Who: Funky Christmas Jumpers
What: 15% off discount code
When: Immediately to visitors who arrive via Mashable
Where: On their Happy Birthday Jesus jumper product page
Why: Show gratitude to visitors clicking through from Mashable
How to welcome visitors from a specific website using a pop-up
This popup is so easy to create and is great for capturing new visitors arriving from press stories. Just create a banner that only displays to visitors who arrive from a specific site. So if your business is featured on ABC News, ump on that traffic boost by offering new visitors something special.
This also works for social media. We’ve seen companies offer special deals for people coming from Pinterest, Facebook, Twitter, YouTube and more. This makes visitors feel good (and draws more attention than a generic pop-up), while also encouraging sales.
When welcoming visitors from a specific referral source, keep it subtle. A banner across the top of the page or a slider on the side means visitors are less likely to exit, but will still see it. Uses the colors and logo from the referral site to increase brand recognition. And be sure to make sure this pop-up only displays on pages from that referral source! You don’t want to welcome visitors from Pinterest if they arrived through YouTube.
Your turn: Who else uses pop-ups in creative ways? We’re always on the hunt for new inspiration!