A great newsletter campaign is one of the most effective tools for keeping your leads happy and continuing to buy. Regular communication is a huge part of building a genuine two-way relationship with your contacts, and email blasts with useful industry information or exclusive deals provide value that keeps them interested in your brand and its products.

Plus, the conversion rate is nothing to sneeze at; email marketing messages triggers 66% of online consumers to make a purchase.

When your website visitor signs up for your newsletter popup, that’s only the beginning. Are you prepared to start your newsletter campaign? Use this checklist to transform your newsletter into a conversion machine:


✓ Deliver your subscription email once people sign up.

Nothing is worse than deciding to subscribe and never receiving a confirmation or an initial installment. Schedule your welcome newsletter to arrive to your leads’ inboxes right after they sign up. It reinforces your users’ excitement and willingness to communicate, rewards them for signing up for your list, and builds your company’s credibility that you’ll do what you promise.


✓ Send your leads something great for signing up.

You’ve likely already used your newsletter popup to offer your visitors an awesome incentive to join your list. From free downloads of market research reports or beginner’s guides to your industry to discount codes and giveaway entries, make good on your promise by sending your deliverables in your initial contact. People love free things, and your offer sets the stage for proving your worth to your leads.


✓ Follow up with more free stuff.

Don’t stop providing value to your newsletter readers just because you got their contact information. Keep offering freebies that help to solve your subscribers’ problems (while establishing your brand’s credibility). When they suddenly find themselves in the market for a product or services like yours, your company will be top of mind—thanks to your constant communication, proven expertise, and reciprocal relationship based on giving.


✓ Create well-written emails that include a call-to-action.

What’s the point of having a newsletter if your subscribers don’t understand your point? Take the extra few minutes to proofread your copy, checking that it is concise, clear, and error-free. A poorly-written email is a surefire way to make your readers click “unsubscribe”—and once they’re gone, they’re unlikely to come back.

Don’t leave your readers hanging. Each issue should also have a call-to-action to let your reader know what to do next, whether that’s shopping your latest sale or sharing your newest blog post. Even better? Use a CTA button rather than a text link for an increased conversion rate of up to 28%.


Boost Your Business

You’re 6 times more likely to get a clickthrough from an email than from Twitter, and it doesn’t take a math whiz to realize those numbers could mean huge impact for your business. Your newsletter list is an incredibly valuable element in your overall marketing plan, so don’t underestimate the power of campaign scheduling for reaching your goals. The gateway to building that list? Your popups. Make them sing using basic selling psychology coupled with a killer headline—and start taking your business above and beyond your highest expectations.