Housing an extensive collection of iconic global brands, Platypus pride themselves on stocking the latest and greatest footwear and apparel. Their ranges are carefully selected so their customers can find a treasured iconic style or a newly engineered silhouette.
They have 70 stores in Australia and New Zealand.
HQ: Melbourne, Australia
- Transferring quality results from desktop to mobile visitors
- Building their email list
A popup targeting only mobile devices inviting visitors to join the Platypus email list.
WisePops allowed Platypus to create separate, targeted campaigns on mobile and desktop devices. This was key to Platypus Shoes as it allowed them to focus on a mobile specific strategy.
Platypus Shoes keys to success were:
- Activating a tab, a non-intrusive teaser, to display before the main popup
- Using targeting options to exclude the checkout funnel to avoid degrading the conversion rate
- Using targeting options to limit the campaign to new visitors and boost first purchase
In only 10 days, Platypus Shoes collected 1,030 emails through their mobile email popup only.
59% of emails are now collected on mobile. In the end, Platypus ended up collecting +144% more emails after activating their mobile campaign.
Since the time of this study, Platypus has maintained these excellent results and is seeing a 26.6% conversion rate on mobile*.
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*Conversion rate = subscriptions/popup displays