The WisePops blog

- Conversion rate optimization

Product Page Optimization: 8 Ways to Drive More Conversions

As an ecommerce business owner, executing on conversion rate optimization tactics can be a bit overwhelming, especially if you don’t have a lot of experience designing tests. If you’re wondering where to start, focus first on optimizing your product pages—the last place your most serious prospects go before bouncing off of your website in search of something else (or worse, something similar). Here are 8 product page optimization tips that you can use to drive more conversions on your website.

- List-building

How to Write Pop-Up Copy That Converts

To build effective pop-ups that drive visitors to take action, you have to use the right copy. Having great design is important, coming up with an irresistible offer is essential, timing and placement both matter a great deal—but when it comes to creating pop-ups that ultimately convince people to convert, words matter above all else. […]

- E-commerce

How Top Ecommerce Brands Are Using Social Media to Drive More Sales

Are you participating on social media, or are you investing in social commerce? There’s a big difference. When you’re participating on social media as an ecommerce brand, you’re focused purely on perception (i.e. “does it look like we know what we’re doing when consumers see rus on social media?”). When you’re investing in social commerce, […]

- E-commerce

8 Creative Ways to Get People Talking About Your Ecommerce Shop

Growing an ecommerce brand from the ground up and transforming it into a profitable business is not easy. It takes a lot of work. It’s true that there’s never been a better time to find, nurture, and convert online consumers—but it’s also true that it’s getting much more competitive for ecommerce businesses everywhere. The playing […]

- List-building

8 Ways to Get Your Website Visitors to Join Your Email List

A lot of ecommerce business owners and marketers just don’t really know how to persuade visitors to opt in to the forms and pop-ups they create and launch on their websites. If you fall into this boat, don’t fret. Here are 8 actionable ideas that you can use to increase email signups on your website this month.

- E-commerce

7 Worthwhile Emails You Should Be Sending to Nurture Leads

What kind of emails should you be sending to convert leads into buyers? You can’t send subscribers the same offer or promo code email over and over again and expect them to be motivated to buy. It won’t work. You need variety. So, where do you start? Here are 7 types of emails you can send to nurture leads toward conversion.