If you want to boost sales and grow your e-commerce business this quarter, invest in email marketing. Email is one of the best and most effective ways to communicate with your customers and prospects. Consider some of the following statistics about the impact of email marketing versus other online channels: According to Campaign Monitor, you […]
As an ecommerce business owner, executing on conversion rate optimization tactics can be a bit overwhelming, especially if you don’t have a lot of experience designing tests. If you’re wondering where to start, focus first on optimizing your product pages—the last place your most serious prospects go before bouncing off of your website in search of something else (or worse, something similar). Here are 8 product page optimization tips that you can use to drive more conversions on your website.
If you haven’t been launching CRO tests on your store this year, you’re missing out. In this article, Rob Wormley shares 8 CRO tests that you can use to drive more sales.
In order to build a successful ecommerce business today, you need to leverage your existing customer base. You can’t build a profitable ecommerce business unless you’re willing and able to build a loyal army of brand and product advocates who can help you spread the word and connect you to new customers. The problem is, […]
To build effective pop-ups that drive visitors to take action, you have to use the right copy. Having great design is important, coming up with an irresistible offer is essential, timing and placement both matter a great deal—but when it comes to creating pop-ups that ultimately convince people to convert, words matter above all else. […]
Are you participating on social media, or are you investing in social commerce? There’s a big difference. When you’re participating on social media as an ecommerce brand, you’re focused purely on perception (i.e. “does it look like we know what we’re doing when consumers see rus on social media?”). When you’re investing in social commerce, […]
Growing an ecommerce brand from the ground up and transforming it into a profitable business is not easy. It takes a lot of work. It’s true that there’s never been a better time to find, nurture, and convert online consumers—but it’s also true that it’s getting much more competitive for ecommerce businesses everywhere. The playing […]
A lot of ecommerce business owners and marketers just don’t really know how to persuade visitors to opt in to the forms and pop-ups they create and launch on their websites. If you fall into this boat, don’t fret. Here are 8 actionable ideas that you can use to increase email signups on your website this month.