The Wisepops blog

- E-commerce

7 Worthwhile Emails You Should Be Sending to Nurture Leads

What kind of emails should you be sending to convert leads into buyers? You can’t send subscribers the same offer or promo code email over and over again and expect them to be motivated to buy. It won’t work. You need variety. So, where do you start? Here are 7 types of emails you can send to nurture leads toward conversion.

- List-building

What Makes an Email Pop-Up Work? An Actionable Guide

As an ecommerce brand, you know you need to be implementing pop-ups on your website. There are thousands of case studies being published every year that prove their increasing  effectiveness and worth. The question is, what makes an email pop-up great, and what makes a pop-up fall flat? To find out, I spent some time analyzing current […]

- E-commerce

8 Simple Ways to Improve Customer Experience at Your Ecommerce Business

To build a successful, profitable, and sustainable ecommerce business, you have to invest in your customers before they enter the buying cycle, while they are in it, and long after they’ve made a purchase from your store. You can call it marketing, you can call it CRO, but at the end of the day, what […]

- E-commerce

The Art of Storytelling in Ecommerce Marketing

To build a successful ecommerce business, you have to be a master storyteller. At a time when new ecommerce shops are popping up every week and new products are going viral each day, you have to do everything in your power to connect with your customers, keep them loyal, and convince them to buy again […]

- List-building

How to Build Effective Pop-Ups: An 8-Part Checklist

  One of the easiest ways to drive more ecommerce sales month-over-month is by creating and launching new pop-ups on your website. If you’re relatively new to ecommerce, you probably already know that pop-ups are a must, but you might not yet fully understand what separates a nice-looking pop-up from a pop-up that actually drives […]

- E-commerce

7 Simple Ways to Transform Repeat Customers Into Brand Advocates

In ecommerce, the relationships you build with customers is everything. Without a dedicated strategy in place for things like customer success and customer loyalty, it’s nearly impossible to build a profitable, sustainable ecommerce business. If you’re in ecommerce now, you already understand that existing customers are much more valuable than people who never purchased a […]

- E-commerce

12 Psychology-Backed Copywriting Tips for Boosting Ecommerce Conversions

In order to grow your ecommerce business, you have to be able to do more than just drive new customers to your product pages—you also have to convince them to take action. The most successful and profitable ecommerce shops all use the same not-so-secret technique for persuading new visitors to buy: they test and use highly […]

- E-commerce

Email Marketing for Ecommerce: A New Guide (2019 edition)

The holidays are behind us and 2018 is officially here. You’ve had time to look back on the successes and failures of the previous 12 months, and you’ve hopefully had some time to disconnect and reset—but now it’s time to get back to work. If you’re like most people running or managing an ecommerce business, […]