It’s essentially a no-brainer: Whether you’re just starting an ecommerce business or you’re already an established online seller, the higher your conversion rates, the better off your business will likely be. On the surface of things, an increased conversion rate simply means more revenue for your company. The more products you sell, the more money you make. Again: no-brainer. But, there’s much more to why increasing your ecommerce conversion rates will benefit your business.
In this article, we discuss how you can use consumer psychology to appeal to your customers – both consciously and subconsciously – in turn making them more than happy to increase the amount of business they do with your company.