The WisePops blog
State of Visitor Engagement on Shopify Stores
It’s estimated that there are 2 to 3 million e-commerce websites in the world, excluding China. In this busy ecosystem, e-commerce store owners have to...
Popups and GDPR: What You Need to Know
If you’re an email marketer, you’ve probably heard about the GDPR already. But do you know how it will affect your popups? We thought it...
Using Social Media Retargeting to Boost Your Conversions Among Millennials
About 75% of online shoppers will abandon an online shopping cart before they buy something. And, only 0.25% of new visitors to your site will...
Inkbox Case Study: How Email Marketing Can Boost Revenues and Growth
ith more than one million visitors each month, 662,000 followers on Instagram and 45 employees, all after only 3 years in business, Inkbox is an...
How to Create a Highly-Converting Lead Magnet
Lead magnets beat every other lead generation strategy in B2B. In this post, you’ll discover what lead magnets are and what goes into the process...
Using Consumer Psychology to Improve Average Order Value
In this article, we discuss how you can use consumer psychology to appeal to your customers – both consciously and subconsciously – in turn making...
5 Advanced Email Popup Strategies That Will Immediately Boost Your Opt-In Rate
In this article, we share five advanced strategies that, once implemented, will immediately boost your email opt-in rate. All of these techniques come from our years...
The 5 Unexpected Yet Essential Lessons I Learned At Amazon
I used to believe that start-ups had nothing to learn from large companies. They were too dissimilar in nature and they didn’t pursue the same...