Conversion rate optimization

9 Popup Campaigns to Boost Your E-Commerce Strategy (and Grow Your Sales)

Working with thousands of e-commerce businesses and startups such as Exito, Ocado, Asics, Skechers or Fender taught us one thing: popups have no limit. After reviewing tens of thousands of popup campaigns created with WisePops within the past years, here is a selection of 9 campaigns that have demonstrated strong and consistent results across industries.

Part 1: Collect emails and build your audience

Convert 6.9% of your traffic with a simple signup campaign.

sign-up popup

Only a small minority of users will proactively look for your newsletter signup field. This does not necessarily mean there is a lack of interest, but most likely they didn’t even think about it. Using a popup is a great way to invite your visitors to sign up and demonstrate the value of your newsletter.

The results:

  • Clients, on average, report a subscription increase of 270%
  • Average subscription rate for sign-up popups is 6.9%.
  • Using a coupon, or an exclusive advantage to subscribers enables an increase of your signup rate by an additional +300% on average.

Recommended targeting:

  • Trigger: display on landing or on exit (the latter outperform landing by +5% on average)
  • Pages: all but check-out
  • Targeted visitors: desktop and tablet visitors.

Recommended WisePops template:

$5 Off Sign Up

CTA

Double the number of emails you collect with mobile opt-in campaigns

mobile popup

Mobile traffic often represents more than 50% of e-commerce websites’ traffic and mobile websites are frequently the first touch point of a shopping journey. Yet, often, because of UX challenges or fear of Google’s strict guidelines for mobile popups, store owners miss out on that opportunity. Creating a mobile opt-in campaign usually takes less than 2 minutes and can help you more than double the number of emails you collect.

The results:

  • Clients report an increased number of subscribers by 103% on average (vs. a desktop/tablet campaign only)
  • Zero Google punishment

Recommended targeting:

  • Trigger: display after one page or use the WisePops ‘tab’ option
  • Pages: all but check-out
  • Targeted visitors: mobile visitors

Recommended WisePops template:

Mobile slide sign up

CTA

Increase your signup rate by +23% and engage your visitors in a fun way

contest popup
Sweepstakes are a very efficient way to collect emails at a relatively low cost. They also provide an interesting and fun way to engage your visitors. Some of our most successful customers complement their ‘traditional’ signup campaigns with regular sweepstakes campaigns.

The results:

  • Customers report a +23% lift on average vs. a traditional opt-in popup campaign

Recommended targeting:

  • Trigger: display your popup  on landing to reach the largest audience possible
  • Pages: all but check-out
  • Targeted visitors: all

Recommended WisePops template:

Contest

sweepstake CTA

Part 2: Engage and transform visitors into customers with personalized messages

Retarget your abandoning shoppers and save 13% of your abandoned carts

Exit popup
On average, 78% of carts are abandoned. Retain those abandoning visitors with targeted campaigns to display complementary products to convince them to stay, inform them that the product stock is limited or offer them a discount on their next order to entice them to come back later.

The results:

  • Customers save on average 13% of their abandoned carts thanks to these popups

Recommended targeting:

  • Trigger: set campaign to display on exit
  • Pages: on your cart and checkout pages, with the exception of your purchase confirmation page.
  • Targeted visitors: all

Recommended template:
Hey Wait!

Cta cart saver

Remove roadblocks and optimize your website performance by getting direct feedback from your visitors

Exit popup - Feedback
Sometimes studying analytics is not enough. You need direct feedback from visitors to understand why they leave your website without purchasing or how they could have had a better experience. That’s when survey popups come into play.

The results:

  • On average, customers notice a 5.1% feedback rate

Recommended targeting:

  • Trigger: set  campaigns to display on exit or after a few pages
  • Pages: strategic pages (cart, product pages) or pages you just redesigned
  • Targeted visitors: all

Recommended WisePops template:

Full Screen Exit Feedback
CTA - Feedback campaign

 

Make the most of your international traffic

International popup
When you go international, you need to give a warm welcome to all your visitors, no matter where they are browsing from. International visitors often have specific concerns (currencies, payment means, shipping fees, return policies…). Using a popup to reassure them has a positive impact on your conversion. Our geo-targeting makes that very easy to set up.

Recommended targeting:

  • Trigger: landing
  • Pages: all but checkout
  • Targeted visitors: select the appropriate country, state or city.

Recommended WisePops template:

Shipping Notification

CTA - Welcome

Part 3: Boost your sales

Run hyper-targeted promotion campaigns

Targeted promotion popup
Promotions work better when they’re shared with a specific audience. WisePops allows you to design a popup which appeals to your campaign audience and then target it precisely.

The results:

  • Our clients report click-through-rates up to 40% on targeted merchandising campaigns

Recommended targeting:

  • Trigger: landing
  • Pages: Use URL targeting options to display your campaign in the most relevant category of your website. You can target for example all the URLs containing a specific brand name or a product type.
  • Targeted visitors: all

Recommended WisePops template:

Side Collection Banner

CTA - Promotio campaign

 

Display site-wide promotion campaigns to increase your conversion rate by 15%

Site-wide promo campaign
When you run site-wide promotions, you need all visitors to be aware of the promotion. With WisePops you can set up highly visible messages that none of your visitors will miss in just a few clicks.

The results:

  • Fonq.nl, one of the leading e-commerce websites in Holland and a WisePops customer reported a 15% increase in their conversion during site-wide promotions

Recommended targeting

  • Trigger: landing
  • Pages: all but checkout
  • Targeted visitors: all

Recommended template:
Shop the sale

CTA - Promotio campaign

Make the most of your seasonal events

black-friday popup
Seasonal events are an opportunity to boost sales. Use popups to push your best offers, remind the shipping deadlines or simply as a way to put your visitors in a festive mood. Use our scheduling option to start your campaigns at the right time.

The results:

  • Our customers report subscription rates around 7% for seasonal opt-in campaigns

Recommended targeting:

  • Trigger: landing
  • Pages: all but checkout
  • Targeted visitors: all

Recommended WisePops template:

We provide different templates in the “seasonal” category of the template gallery.

CTA - Seasonal

Your turn now

Implement creative campaigns and share them with us. If we select your campaign, the next 3 months of your WisePops subscription are on the house.
Share-yours

Greg D'Aboville Greg is Head of Growth at WisePops.

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