Exito
With $56,1 billion revenue in 2016, growing 14.5%, Exito group is the largest South American retail company. Exito.com is the #1 online retailer in Colombia.
Sector: Retail
HQ: Medellín, Colombia
Website: http://www.exito.com/
The Challenge:
- Capture more emails from web traffic
- Convey important messages without technical development
- Maximizing seasonal sales such as BlackFriday
- Segmenting visitors and displaying targeted messaging across interests
The Solution:
- Optin popups displayed to new visitors on landing to collect emails
- Category-specific campaigns to communicate about the latest offers and best deals
- Seasonal campaigns to maximize sales
The Results:
- More than 200,000 emails collected in less than a year (41% collected on tablet and phones)
- CTR up to 38.8% on the promotion and deals campaigns
- Becoming able to target users based on product categories.
The Keys to Success:
“Advanced targeting and wording are key in a popup strategy”
Q & A
Why did you decide to use Wisepops and what features where you looking for?
We were looking for a lead generation platform to capture emails when our customers land on our website. We decided to select Wisepops after an in-depth review of their UI and features. The solution enables us to communicate a wide range of offers on different pages of our website and target select visitors.
What have been your most successful campaigns?
The most successful campaign was the one we ran on Black Friday. We used Wisepops to promote our best offers. When visitors landed on a specific category, they were informed about our best offer in this category.
You have excellent conversion rates on some of your campaigns, 18-50%. What did you do to achieve this?
The best way to get really good CTR is to focus on copy and A/B testing. We try to use expressions like “The best offer of the day here” or “Get up to 60% discount here”, and iterate a lot.
What advanced features (A/B Testing, Tab, Advanced Targeting, etc) have made the most difference for Exito?
Advanced targeting: we have a strong focus on segmentation, and Wisepops gives you the power to offer something on the correct page at the correct time, to the correct visitor. It enables us to have a great impact for all our customers at the same time on different pages, which is amazing for us.
How have results from Wisepops positively impacted your business? Any numbers you can share would be great. Is there a certain amount of added weekly, monthly or total revenue you could associate to Wisepops?
Results with Wisepops are excellent! ROI is great both in terms of growing our lead base and impact on sales.