Set Clear Objectives
Exit popups can help you reach all sorts of goals: understand why users are leaving without purchasing, convince your visitors to join your email list or reduce the number of abandoned carts — and many more. Sit and think about your objectives before preparing your campaign.
Adapt Your Offers to the Context
Will a user respond to the same kind of incentive if she’s on the homepage or if she’s in the checkout process? The short answer is no. Create more than one campaign and adapt them to your user navigation.
A/B Test like There’s No Tomorrow
“Never stop testing, and your advertising will never stop improving.” What David Ogilvy said about advertising is also true for onsite marketing. Does your campaign produce better results with a lightbox effect? Does a coupon help convert more visitors? Tests can help you answer these kinds of questions and improve your performance significantly over time.
Make Your Design Eye-Catching
Exit popups are your last chance to retain a visitor. Their design must catch your audience before it’s too late. Don’t be shy! Use flashy colors, large visuals or anything else which can make your message unmissable.