Put yourself in your visitors’ shoes
When preparing your Shopify exit popup, think as a user. You’re about to leave your website; what could drive you to subscribe? What could convince you to stay on the page instead of leaving the website? Use what you know about your visitors. If they’re bargain hunters, use a coupon. If they’re fashionistas, propose styling tips. If they’re photography addicts, offer them a free ebook containing the best photography tips, etc.
Design large campaigns
Remember, the user will see your campaign a few milliseconds before confirming his intention to leave your website. You need a Shopify exit popup design that will catch your user’s attention (first step) and convince him that there is something worth staying for (second step). First condition for your popup to work? It needs to be extra visible. The user should NOT miss your message.
Make the design reflect your brand
Your visitors need to understand that your popup is part of your website. Otherwise, it could be confused with an ad. Use visuals, logos and colors that reinforce your website identity.
Create more than one campaign
Should your users see the same popup whether they exit your website on a product page or on the cart page? Of course not! You need to create multiple exit campaigns to better adapt to your users’ situation. A user exiting from your cart page is probably worth more to your business and may deserve a stronger incentive than a user on your homepage.