The Wisepops blog

Black Friday ecommerce strategy: 13 tips & ideas

Black Friday is an annual shopping event that businesses and customers all over the world eagerly anticipate. It’s a time for discounts, deals, and increased transaction values.   But that’s only one side of the story. In 2020, Black Friday generated $188.2 billion in revenue (Adobe Shopping Insights). For many brands, Black Friday and Cyber Monday […]