Product announcements

New feature: visitor identification

If you’re using Klaviyo, DotDigital, GetResponse, SendInBlue or Ometria, you will be interested in our latest feature.

Cart abandonment is one of the biggest opportunities for e-commerce businesses. Most Email solutions enable you to send targeted emails to visitors after they abandon a cart or a checkout.

 

Cart abandonment email example

A cart abandonment email example from Klaviyo

However, this can only be done if the visitor is known by the email solution, which requires the visitor to log in or to click in a marketing email. Usually, this represents only 10% of your traffic and none of your first-time visitors. In other words, 95% of visitors who abandon a cart will never receive your abandoned cart sequence

Enters our new feature. WisePops can help you grow the number of visitors that your Email marketing solution can identify. How? 

When someone subscribes through one of the popups you created in WisePops, not only do we synchronize your new leads with your email solution at the speed of light. 

We also create a unique identifier in real-time that allows your email tool to know who just left their email address. In other words, we tell Klaviyo: “hey, Dan who just shared his email address is the guy who’s currently browsing your website”.

We are proud to be one of the first to market with this new feature, driving increased conversions and sales for our customers.

Greg D'Aboville Greg is Head of Growth at WisePops.

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