Conversion rate optimization

Why use a pop-up ?

Pop-ups are great to boost sign ups (newsletters, accounts, etc.). But you can use them to promote more strategic content, such as :

  • Coupons & offers
  • Social & Fanpages : Facebook, Twitter, etc
  • Contests
  • Breaking news
  • Content to download : Whitepapers, mobile app, etc.
  • Surveys
  • Customer service
  • A welcome message, or any other message for your visitors
  • etc

In all those cases you will give this content a great impact, and you will improve conversions the same way than you boost sign-ups.

Benjamin Cahen Experienced entrepreneur, Ex-Amazon, Ex-VC, Ben is founder & CEO at Wisepops.

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