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How to get the most out of your free 14-day trial

Some free trials can be tricky—you sign-up for something and before you can even dive in, your time is already up. Follow these five steps to make sure your Wisepops trial is effective and successful.

1)  Get your website in order

Timing is everything. What’s the point of increased traffic to a less-than-stunning website or more subscribers to a subpar newsletter? You only have 14 days for your free trial, and you want to make them count. And that means some prep work.

Popups can only be as effective as the sites they promote. Before you start your trial, you should have all your ducks (and by ducks I mean your website, newsletter distributer, and ecommerce system) all in a row. Make sure your website is up and running without glitches. It should be ready to receive guests and direct them to your products or services once there.

Whether you’re using WordPress or Wix, MailChimp or Constant Contact, or Shopify or WooCommerce, familiarize yourself with the ins and outs of your website, newsletter distributer, email provider, and ecommerce system. Once you get a grip on all the demands of your website, you can put all your effort into expanding your online community.

Now that all your systems are under control, start envisioning your popup strategy. Decide what you’re going to offer and the headline and images you’ll use to promote it on your popup. (Want bonus points? Sketch it out beforehand so you know exactly what to design with the WisePops creation tool.)

It’s tempting to launch full speed ahead into the next thing, but prepping your website and brainstorming popup ideas first means you can focus your energy on nothing but conversion for 14 days for the ultimate impact.

2) Know your target audience.

We all like to feel understood. Your popups are your first chance to greet your customers like friends and create feel-good moments with your brand. And that means you have to know their personalities and priorities before you can match them.

No one wants to be greeted by something clinical, confusing, or overly technical. Confusing language or a visually busy popup could turn away potential customers. Keep the language in your popups friendly and accessible. Greet them with a headline that speaks to both who that customer is and who they want to be.

But knowing your customer base is more than just using positive language. Think carefully about who you’re really speaking to. If you’re selling eco-friendly water filters for backpacking you should be using different language, images, and offers than if you are offering a dog-sitting service.

Choosing generic wording may seem like a safe, universal choice, but it’s actually a recipe for customers to disengage. Ask yourself who is visiting your website, and bring their vibes into your headlines. What sorts of words and images make them want more?

Consider what types of offers might entice your clients to take action. Is your offer something they actually want? Does it match their lifestyle and fulfill their needs? Emails are a precious commodity. Show your visitors that your business has value and will create positive change in their life, and suddenly it’ll be worth another monthly email in their inbox.

3) Make sure your popup has a clear goal

If you want an effective popup, the customer needs to know what the popup is asking of them right away. Whether it’s encouraging visitors to sign up for your newsletter, share your content, take advantage of a special sale, or provide feedback, make it clear what action you’d like people to take.

These popup goals need to align with your overall business and marketing goals. What does success mean for your company? What do you want to see your business accomplish? What marketing goal are you trying to achieve right now? Make sure your popup answers at least one of those questions and matches how you want visitors to convert.

Once you know what you want to communicate, ensure that people will respond with a headline that pops and pro design tips.

4) Start your free trial

Your site is fully functioning, you have identified your target audience, and you already have a clear goal in mind for your popup. Now’s the moment to devote your time and energy to getting more people involved in your online community.

Congratulations! You’re ready to start your free trial and get 14 days of conversion magic. It’s free and you can cancel at any time.

5) Create your popup

Alright, it’s time to start designing your first popup, but you might still be feeling unsure about how to communicate with your customers in this new-to-you format. Luckily, you don’t have to go it alone. You can take advantage of all of WisePops’ free resources, right at your fingertips.

The WisePops website and blog are powerful tools for savvy, conversion-driven businesses to boost their marketing efforts. Here’s some essential reading for creating popups that slay:

Your business deserves your customers’ attention and action, and WisePops will help take your website to the next level of conversion. Now is the time to give WisePops a whirl for 14 days, absolutely free.

Benjamin Cahen Experienced entrepreneur, Ex-Amazon, Ex-VC, Ben is founder & CEO at Wisepops.

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