WooCommerce currently powers 28% of all e-commerce websites (according to WooCommerce), making it one of the leading e-commerce software providers.
If you are a WooCommerce store owner, popups should be part of your marketing strategy. Here’s why:
- On average email popups allow you to triple the number of emails you collect
- Popups can also help boost your conversion rate (read how one of our customers increased his conversion rates by +15%)
- They are also an excellent way to recover abandoned carts
To help your kick start popup strategy we gathered 4 campaigns from top WooCommerce stores and dissected what made them so good.
The simple email popup
Targeting: displayed to new visitors on landing, this simple email popup allows the website to catch new visitors before they get a chance to leave. It also helps convert new visitors into shoppers.
Copy: the headline is very catchy and highlights a clear benefit for new subscribers.
Design: both the overlay and the popup match the website color and graphic identity: the popup doesn’t breach user navigation. The call-to-action is very visible.
The exit popup
Trigger: displayed on exit, this popup catches the visitors before they navigate away (statistically, exit popups outperform landing popups so, in terms of conversion rate, it’s a good idea)
Copy: the headline is simple and straightforward.
Design: again this exit popup matches the website’s identity perfectly. Dimming the background allows the user to focus on the popup.
The sweepstakes popup
Trigger: displayed to all visitors on landing, the popup reaches the largest possible audience.
Copy: the headline is clear and appealing. The note below the call-to-action contributes to reassure the user.
Design: the big photo helps the users picture the prize. The overall design is simple and focuses the attention on the headline.
The lead magnet
Trigger: the popup appears when the user clicks a call-to-action to download a freebie.
Copy: The headline clearly reminds the user of the freebie. The call-to-action also insists on the download rather than the sign-up. The privacy notice helps to sweep the last objections aside.
Design: The design is very simple and matches the website’s visual identity.
The call-to-action popup
Trigger: the call-to-action appears as soon as the user lands on the website. The popup itself is displayed only when the visitors click the call-to-action.
Design: The mail icon is very simple and non-intrusive. Yet, its bright colors make it highly visible.
The announcement popup
Trigger: the popup is displayed when the visitor opens the homepage.
Copy: the popup features a catchy headline followed by a short message. Simple and efficient!
Design: The two-columns design allowed Femme & Fierce’s team to add an attractive visual taken from their new collection. The popup could be even better with a clear call-to-action.
Wisepops x WooCommerce
Wisepops is the most advanced WooCommerce popup plugin. We work with leading e-commerce websites such as Asics, Ocado, Exito, Fender, Skechers and hundreds of WooCommerce stores.
With Wisepops you can:
- Design beautiful popups which match your website design in just a few clicks
- Build advanced display scenarios based on 30+ targeting options
- Precisely analyze the impact of your popups on your sales and subscriber list