Remember, your visitors are about to leave. So don’t design a popup that’s subtle or discrete; you need a right-in-your-face kind of design. This is your last chance to engage them.
Pick either a full-screen popup or use a lightbox effect to cover the page.
Optimize your popup to make sure it loads super fast. Compress your visuals, use an optimized popup plugin and test it. Every second counts!
Segment Your Campaigns
Don’t display the same campaign on every page. Adapt your popup copy and incentive to the context in which it’s displayed. Here’s an example on Esquire: they display an exit popup inviting visitors to download styling tips on the pages related to men’s fashion.
You can reproduce the same kind of strategy on WordPress by segmenting your campaigns by:
- Keyword (in that case you can display your campaign only on pages which contain a specific keyword)
Test Your Design
Let’s be honest here. Most popups users don’t find the magic formula overnight. Get ready to test your popups.