Test Your Campaigns
List-building is an art, and it’s very rare to find the best strategy right away. You can start by testing your wording, and then your targeting, your design, etc.
Remember to test one element after the other to identify the exact element which makes the difference.
Choose Your Words Carefully
Do you see the difference between: “Subscribe to our newsletter” and “Join the gang! Get fresh news every week”? A/B tests run by our customers have shown that modifying a single word choice can produce significant results. Be creative!
Pick the Right Incentive
Subscribers are very sensitive to offers. Some of our customers have multiplied their numbers of subscribers by up to eight times by offering a coupon. And don’t worry, coupons are not the only options. Sweepstakes, freebies or great content can do the trick as well. Think as a user: what extra incentive would convince you to subscribe to a newsletter?
Sync Your Popups
Send your new subscribers to your email marketing tool automatically to contact them right away. Welcome them with an automatic email and start building a relationship with them.