Wisepops vs OptiMonk: How They Compare

Wisepops and OptiMonk are both popular popup builders that allow you to create a wide variety of campaigns.

However, they have some key differences. Find out more about them here to make an informed decision for your business.

Try Wisepops free Book a demo

Why marketers look for OptiMonk alternatives…

“Although it was fun to set up, our conversions haven't increased as significantly as we had thought, compared to our previous popup software.”
Katya, Capterra
“It seems professional, but not according to my experience. Not intuitive, requires so much time to figure it out…
There is no proper help/faq section, or at least it is somewhere that one cannot find easily.”
A Shopify App Store review
“The analytics could have been more in-depth.
There were some metrics that would have been beneficial to our analysis and optimization decisions.”
Dion, GetApp

And why Wisepops is a great one to try...

“Having tried almost all other pop-up apps, Wisepops is by far the easiest to use with the most professional pre-built templates. Integration is really quick and everything just works.”
Oliver, Shopify
“Wisepops helped me in many ways. I increased my conversion rate with marketing messages displayed at the right moment thanks to their targeting options…
…It integrates very well within my stack (Klaviyo for emails and Postscript for SMS).”
Adam, Trustpilot
“Wisepops is used by our marketing team, to make sure all our efforts are launched without having to wait for the dev team…
Everything about this tool is great, especially at a relatively low cost for such an impact you can have for your business.”
Alex, Capterra

Five reasons to choose Wisepops over OptiMonk

Onsite notifications
AI Wishlist
More intuitive campaign builder
More attractive popup templates
Support available in all US time zones

Reason 1

Onsite notifications

Onsite notifications resemble a social media-inspired website feed you can use to engage visitors without interrupting their browsing.

Onsite notifications can help you:

Expand your email list through signup forms
Accelerate your sales (like OddBalls, which made £50,000)
Announce multiple new products in a neat way and drive shoppers to them
Promote special offers and deals without overwhelming the homepage
Target visitors at various stages of their browsing journey with tailored marketing messages

Discover onsite notifications 🔔

Onsite notifications were a significant driver in revenue for the launch of our new product range and we will be making use of the notifications for future product launches.

Dan Mitchell

Ecommerce Manager, OddBalls

Reason 2

AI Wishlist

Wisepops features an autonomous AI shopping assistant designed to enrich every customer's experience in your store with personalized interactions:

Predict purchasing behavior. Our AI Wishlist is trained to forecast the most probable purchases by analyzing browsing activity, customer profiles, and sales data.
Increase revenue. Enhance sales through conversion optimization features like limited stock alerts, coupons, and highlighting best-selling products.
Simplify the shopping process. Enable size selection and direct cart addition from the notification feed for a seamless experience.

Revenue generated by AI Wishlist in less than one month:

$100,870

Reason 3

More intuitive campaign builder

OptiMonk’s campaign editor is a powerful and feature-rich tool to build popup campaigns.

When you first get into OptiMonk, though, you’ll see that there’s a lot happening in the editor. For example, you’ll get two menus on both sides of your screen, with some more features available on the top and bottom. So, it might be a bit complicated (especially for beginners).

Reviews from some of the OptiMonk users support this:

“There are so many configurations possible that you can get a little overwhelmed, and lost in the menus and submenus.”
Capterra review
“Not sure why this app has so many good reviews. Cannot customize discount codes on this app spin the wheel.”
A Shopify App Store review

Take a look at the review on right once again (the one describing the issue of customizing discount codes).

That review is a good example to show why many users find Optimonk editor non-intuitive. The customization feature itself is available, but finding it is not very obvious.

When you choose the spin-to-win popup template and try to customize each “slice,” clicking them won’t open any customization settings. So, you’ll have to find them yourself.

See below—to open the settings, you need to find and click a red button in the right-hand menu:

Wisepops’ editor, on the other hand, is more user-friendly.

Let’s use the same example. If you want to customize your spin-to-win wheel, all you have to do is click it. That’s it. The settings will appear in the menu, ready for you:

That’s why Wisepops users find it really easy to use and navigate, without too many actional elements that Optimonk has. As a result, the experience is not so overwhelming, especially for beginners:

“A really clean and simple interface for creating elegant on-site experiences + complex segmentation and rules based system.”
Motive Testing, Shopify App Store
"A brilliant dashboard that helps you create any popup you want within an hour or even less, it took me 15 min once I knew the offer that I wanted to show."
A verified reviewer, Capterra
“[Wisepops] is simple enough that someone like me, who doesn't have a super techy background can create engaging popups on my website in minutes.
The 60 or so ready-to-use templates are all great, and they're totally customizable..."
Verified reviewer, Capterra

Reason 4

More attractive popup templates

With OptiMonk, you’ve got a lot of templates to choose from.

Yet, many of them don’t look so impressive. Some even look pretty uninteresting. Not the kind that can easily engage visitors, especially with a modern and cool-looking ecommerce store design.

The templates in Wisepops, on the other hand, are much more attractive and, I dare to say, stylish!

They’ll give you a lot of inspiration to create your own designs that make the best first impression. Cool-looking templates are more likely to engage visitors and convey your brand’s personality and image.

Reason 5

Support available in all US time zones

Because OptiMonk is based in Europe, its customer support is available between 9 am and 9 pm Central European Time (CET). This means all US-based users (especially those on the West Coast) won't be able to receive quick assistance.

On the other hand, the customer support team Wisepops spans every US time zone, from the Eastern Time Zone to the Pacific Time Zone. Moreover, our support is also available in multiple languages (English, French and Spanish).

That’s why American clients often mention how good the customer service team is at Wisepops:

“Customer service has been superb, and helpful. They even kindly extended my free trial when I was first using the product.”
James, Capterra
“Customer service is very flexible, timely and also very friendly. I have not had a single problem encountered throughout my time working with wisepops. It's all worth it.”
Sharon, Capterra
“The customer service with Wisepops BEFORE purchasing was amazing and far surpassed that of other tools.
We had a ton of questions on functionalities and integrations and they took the time to answer every single question in depth and provided follow up clarifications.”
Sophie, Capterra

Wisepops vs OptiMonk: At-a-glance comparison

	Wisepops	OptiMonk
Shopify rating	5 stars	4.9 stars
Capterra rating	4.9 stars	4.9 stars
Free trial	Yes	Yes
Free trial length	14 days	14 days
Cheapest plan	$49/mo	$39/mo
Unlimited campaigns in all plans	✅	✅
Popups	✅	✅
Onsite notifications	✅	✖️
AI Wishlist	✅	✖️
Website bars	✅	✅
Embeds (embedded forms)	✅	✅
Exit intent popups on mobile	✅	✖️
Gamification popups (spin-to-win wheels)	✅	✅
Revenue tracking	✅	✅
Campaign templates	270	200+
JS callbacks	✅	✖️
Performance analytics	✅	✅
Nonprofit discount	Available, get in touch to find out more	Available, get in touch to find out more
Instagram integration	Yes, in onsite notifications	✖️
Ecommerce attributes	✅	✅
UTM parameters	✅	✅