Wisepops vs Popupsmart: How They Compare

When it comes to creating a wide range of campaigns, Wisepops and Popupsmart are both top popup builders.

But there are major differences between them, with the standout feature being onsite notifications. This page will help you choose.

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Why marketers look for Popupsmart alternatives…

“The software is extremely broken. We have found several bugs for them and we feel like we are their QA and product team. The bugs are endless.
They have no quality assurance or anyone testing this product. The customers are the testers.”
Josh, Capterra
“I wrote to customer care (no feedback) about the impact the code has on overall page speed.
It has a negative impact on speed and SEO…”
Vincenzo, Capterra
“It's shockingly unstable. It stopped sending leads to our system by webhook from day to another. These leads are critical to our business, and unfortunately we didn't notice the bug until 20 days later.
Tried contacting the support in order to get it fixed ASAP, but they have still not yet replied more than 24 hours later…”
A verified reviewer, Capterra

And why Wisepops is a great one to try...

“Having tried almost all other pop-up apps, Wisepops is by far the easiest to use with the most professional pre-built templates. Integration is really quick and everything just works.”
Oliver, Shopify
“Wisepops helped me in many ways. I increased my conversion rate with marketing messages displayed at the right moment thanks to their targeting options…
…It integrates very well within my stack (Klaviyo for emails and Postscript for SMS).”
Adam, Trustpilot
“Wisepops is used by our marketing team, to make sure all our efforts are launched without having to wait for the dev team…
Everything about this tool is great, especially at a relatively low cost for such an impact you can have for your business.”
Alex, Capterra

Six reasons to choose
Wisepops over Popupsmart

Onsite notifications
AI Wishlist
More ecommerce features
Advanced A/B testing capabilities
Embedded signup forms (embeds)
Customer support in all US time zones

Reason 1

Onsite notifications

Onsite notifications are a website feed for sharing messages like sales promotions, product announcements, and discount codes.

Onsite notifications are displayed in the website's header as a bell. Visitors can click it to read the messages—if there are unread ones, the bell will display a red bubble.

Discover onsite notifications 🔔

Onsite notifications were a significant driver in revenue for the launch of our new product range and we will be making use of the notifications for future product launches.

Dan Mitchell

Ecommerce Manager, OddBalls

Reason 2

AI Wishlist

Wisepops has an autonomous AI shopping assistant aimed at enhancing every customer's journey in your store with personalized experiences:

Predict purchasing behavior. Our AI Wishlist forecasts likely purchases by analyzing browsing patterns, customer profiles, and sales metrics.
Boost revenue. Elevate sales with conversion-enhancing features like limited stock alerts, coupons, and spotlighting top-selling items.
Simplify the shopping process. Enable size selection and direct cart addition from the notification feed, streamlining the purchasing experience.

Revenue generated by AI Wishlist in less than one month:

$100,870

Reason 3

More ecommerce-focused features

Wisepops has these powerful features for online stores (that Popupsmart doesn’t):

Unique Shopify discount codes: Wisepops allows you to effortlessly create and share unique discount codes directly from your Shopify store in the dash. Popupsmart, on the other hand, doesn’t have this feature.
Targeted Klaviyo Segments: With Wisepops, you can use data from Klaviyo segments to make personalized campaigns through Klaviyo segments—again, inside your dash.
Seamless Shopify properties: Wisepops seamlessly integrates with Shopify properties, such as cart value and customer.total_spent, and automatically syncs all your discounts. That translates into super personalized campaigns. Popupsmart, on the other hand, has the so-called “Shopify element,” which is limited to advertising product collections.

Reason 4

Advanced A/B testing

With Wisepops, you get advanced A/B testing.

Not only can you test every single element on your popup, bar, or embed, but you can also compare over five variants of the same campaign.

Also, you can test various audience and campaign format targeting options (new vs returning visitors, a delayed or immediate display on landing, etc.)

Needless to say, Wisepops users are actively using A/B testing to increase conversions and sales:

“The software is incredibly easy to deploy. The AB Testing is next-level; it is so easy to test and maximize efficiency.”
Alex M., Capterra
“The best feature of Wisepops is the AB testing, we can test different discounts on signup to see which one is the most impactful, and increase sign up and conversion rate in doing so.”
G&G, Trustpilot
“The A/B test function allows you to really understand what works as well as the analytics the tool provides.
Highly recommend!"
M Roberts, Trustpilot

On the other hand, Popupsmart does not offer A/B testing.

A lack of such an important feature, of course, causes frustration in many Popupsmart users. Here are some of the reviews mentioning this:

“I would like to see an A/B testing feature..”
Abram, G2
“The features are very limited. The company has confirmed they don't offer A/B testing…”
Rachael, G2

Reason 5

Embedded signup forms (embeds)

Wisepops gives you one more channel to engage your visitors that you won’t find in Popupsmart: embeds.

Embeds are signup forms you can add almost anywhere on your website without coding. This is an incredibly helpful feature for converting website visitors because it allows you to show marketing messages in the right places without interrupting the shopping experience.

Example: Emoi emoi, a brand using Wisepops, promoted a special B2GO offer with embeds. They put an embed on a product page that allowed to apply the promo code to the shopping cart in just one click:

Here’s what we got from this campaign:

A satisfied customer — Who does not need to take a screenshot of the offer to remember a discount code anymore.

A highlighted product — The Superga x émoi émoi shoes are the 3rd and 4th most viewed product pages since the beginning of the operation.

Lucie Poirier

Digital marketing manager, émoi émoi

Reason 6

Support available in all US time zones

Popupsmart’s customer support does not cover all US time zones.

The company is located in Europe and does not have any US-based agents to assist users. That’s why the app gets reviews like that once in a while, mostly from American clients:

“We've also experienced many issues and bugs since day one and because support is in another country you have to wait 24 hours for a response."
Rachael, G2
“Support is offline during US hours and only online during business hours in India.”
Josh, Capterra
“Support is helpful, but you have to be online in the middle of the night.”
Verified reviewer, G2

On the other hand, the customer support team at Wisepops spans every US time zone, from the Eastern Time Zone to the Pacific Time Zone. Moreover, our US support is also available in multiple languages (English and Spanish).

That’s why American clients often mention how good the customer service team is at Wisepops:

“Customer service has been superb, and helpful. They even kindly extended my free trial when I was first using the product.”
James, Capterra
“Customer service is very flexible, timely and also very friendly. I have not had a single problem encountered throughout my time working with wisepops. It's all worth it.”
Sharon, Capterra
“The customer service with Wisepops BEFORE purchasing was amazing and far surpassed that of other tools.
We had a ton of questions on functionalities and integrations and they took the time to answer every single question in depth and provided follow up clarifications.”
Sophie, Capterra

Wisepops vs Popupsmart:
At-a-glance comparison

	Wisepops	Popupsmart
Shopify rating	5 stars (68 reviews)	5 stars (three reviews)
Capterra rating	4.9 stars	4.4 stars
Trustpilot rating	4.7 stars	4.4 stars
Free trial	Yes	Free plan for one popup & 5K pageviews
Free trial length	14 days	N/A
Cheapest plan	$49/mo	$39.5/mo
Unlimited campaigns in all plans	✅	✅
Popups	✅	✅
Onsite notifications	✅	✖️
AI Wishlist	✅	✖️
Website bars	✅	✅
Embeds (embedded forms)	✅	✖️
Exit intent popups on mobile	✅	✅
Gamification popups (spin-to-win wheels)	✅	✅
A/B testing	✅	✖️
Revenue tracking	✅	✅
Campaign templates	270	500+
JS callbacks	✅	✖️
Performance analytics	✅	✅
Nonprofit discount	Available, get in touch to find out more	Available, get in touch to find out more
Zapier integration	✅	✅
Instagram integration	Yes, in onsite notifications	✖️
Ecommerce attributes	✅	✅
Unique Shopify discounts codes	✅	✖️
UTM parameters	✅	✅