How Blume converts 5% desktop and mobile visitors with popups

Summary

Brand: Blume

Location: Canada

Industry: Self-care & wellness

Integrations: Shopify, Zapier, Klaviyo, Postscript 

Blume is a wellness brand started by two sisters, Bunny and Taran Ghatrora, to redefine self-care for women. They are on a mission to make self-care easier and healthier by using gentle, environmentally friendly materials in their products.

Their ultimate goal? It’s to “shift the narrative away from perfect skin and towards healthy skin.” They’ve made tremendous progress thanks to their educational projects and the customer-centric business model that focuses on customer empowerment. Today, Blume is one of the top young companies in the self-care market.

To support quick growth and continue building the customer base organically, Bunny and Taran use targeted popup campaigns. For that, they’re using Wisepops.

How Blume uses Wisepops

Campaign #1: Building an email and SMS list

Trigger: A few seconds after arriving on the page

Blume offers 20% off the first order to convert new visitors to encourage them to make their first purchase. This campaign was shown on the homepage. 

Note that the CTA button says “Continue to next step”.

That’s because there’s a second step: signing up for text messages. When visitors enter their email and click to continue, they will switch to this window inviting them to enter their phone number 👇

This campaign is also running on mobile devices to convert more visitors.

The popup is optimized for small screens and conveys the message effectively. This way, Blume is able to cover more customer touchpoints and get more sales from mobile shoppers.

All the leads generated by this campaign were sent to Klaviyo (emails) and Postscript (phone numbers).

Campaign #2: Converting visitors with a BOGO sale

Trigger: A few seconds after arriving on the page

Blume celebrated its birthday recently and used this occasion to host a “buy-two-get-one-three” sale. This campaign replaced the campaign #1 on the homepage for one weekend in June.

Campaign #3: Converting visitors with a flash sale 

Trigger: A few seconds after arriving on the page

This campaign promoted a flash sale of product bundles. In total, two popup windows were created: one to drive the traffic from the most popular page (the homepage) to the sale page where the second one gave them extra bonus as encouragement to buy.

Here’s the homepage announcement (it drove traffic to this bundles page) 👇

And—

Here’s the second popup with a 20% discount that encouraged visitors to buy (this one was essentially a version of the campaign #1) 👇