Case studies Conversion rate optimization

How Blume converts desktop and mobile visitors with Wisepops

Summary

Higher-than-average popup CVR: 5%Effective way to engage a specific audience: new visitorsMore awareness of special deals and flash sales
Goals

🎯 Build email & SMS list
🎯 Convert first-time website visitors
🎯 Improve results of time-limited website sales

Solutions

✅ Ran desktop and mobile campaigns with the first-time customer offer
✅ Used visitor segmentation to make onsite popup campaigns for new customers
✅ Drove traffic to pages with special offers and sales

Brand: Blume

Location: Canada

Industry: Self-care & wellness

Integrations: Shopify, Zapier, Klaviyo, Postscript 

Blume is a wellness brand started by two sisters, Bunny and Taran Ghatrora, to redefine self-care for women. They are on a mission to make self-care easier and healthier by using gentle, environmentally friendly materials in their products.

Their ultimate goal? It’s to “shift the narrative away from perfect skin and towards healthy skin.” They’ve made tremendous progress thanks to their educational projects and the customer-centric business model that focuses on customer empowerment. Today, Blume is one of the top young companies in the self-care market.

To support quick growth and continue building the customer base organically, Bunny and Taran use targeted popup campaigns. For that, they’re using Wisepops.



“We chose Wisepops because of:
1. Simplicity of A/B tests
2. Easy integration with Shopify, Zapier, and Klaviyo
3. Email and phone number collection in one campaign.”



Bunny Ghatrora, co-founder, Blume

How Blume uses Wisepops

Campaign #1: Building an email and SMS list

Trigger: A few seconds after arriving on the page

Blume offers 20% off the first order to convert new visitors to encourage them to make their first purchase. This campaign was shown on the homepage. 

blume-example
Best practices: popup uses website colors and an image of real products.

Note that the CTA button says “Continue to next step”.

That’s because there’s a second step: signing up for text messages. When visitors enter their email and click to continue, they will switch to this window inviting them to enter their phone number 👇

This campaign is also running on mobile devices to convert more visitors.

The popup is optimized for small screens and conveys the message effectively. This way, Blume is able to cover more customer touchpoints and get more sales from mobile shoppers.

mobile popup from blume

All the leads generated by this campaign were sent to Klaviyo (emails) and Postscript (phone numbers).

Campaign #2: Converting visitors with a BOGO sale

Trigger: A few seconds after arriving on the page

Blume celebrated its birthday recently and used this occasion to host a “buy-two-get-one-three” sale. This campaign replaced the campaign #1 on the homepage for one weekend in June.

Campaign #3: Converting visitors with a flash sale 

Trigger: A few seconds after arriving on the page

This campaign promoted a flash sale of product bundles. In total, two popup windows were created: one to drive the traffic from the most popular page (the homepage) to the sale page where the second one gave them extra bonus as encouragement to buy.

Here’s the homepage announcement (it drove traffic to this bundles page) 👇

And—

Here’s the second popup with a 20% discount that encouraged visitors to buy (this one was essentially a version of the campaign #1) 👇

second popup with extra discount

The Bottom Line

What Blume got in Wisepops is a robust lead generation tool with a business-friendly price tag. Besides, the brand runs effective onsite popup campaigns without the help from developers or designers.

Want to do the same? Learn more about website popups or try Wisepops for free now.

Pawel Lawrowski Pawel is a Head of Growth at Wisepops and a Lead Generation&Pop-up Expert.

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