Popups and GDPR: What You Need to Know

If you’re an email marketer, you’ve probably heard about the GDPR already. But do you know how it will affect your popups? We thought it was time to clarify what you can still do and what you need to adapt….

How to Create a Highly-Converting Lead Magnet

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Lead magnets beat every other lead generation strategy in B2B. No other tactic engages visitors, gets them onto a mailing list and kick starts a business relationship with them better than eBooks, white papers, and many other lead magnet types….

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