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Wisepops vs OptinMonster: How They Compare

Creating engaging and targeted website popups and forms is effortless with Wisepops, an excellent alternative to OptinMonster.

Use our intuitive drag-and-drop editor and discover advanced customization options to craft popups personalized for every visitor.

WisepopsOptinMonster

Why marketers look for OptinMonster alternatives…

    • “The product is geared towards users with a solid technical background. I found myself spending more time than anticipated trying to locate specific features or elements, which slowed down my workflow.”

      Bao, Capterra
    • “The main issue we had with the software was the reporting. It was difficult to compare the conversion rates for different forms over a specific time period.”

      Alicia, Capterra
    • “The forms are also very limited, especially in terms of customization and feature-richness.”

      Tchameni, Capterra

And why Wisepops is a great one to try...

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      “Having tried almost all other pop-up apps, Wisepops is by far the easiest to use with the most professional pre-built templates. Integration is really quick and everything just works.”

      Oliver, Shopify
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      “Wisepops helped me in many ways. I increased my conversion rate with marketing messages displayed at the right moment thanks to their targeting options…

      …It integrates very well within my stack (Klaviyo for emails and Postscript for SMS).”

      Adam, Trustpilot
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      “Wisepops is used by our marketing team, to make sure all our efforts are launched without having to wait for the dev team…

      Everything about this tool is great, especially at a relatively low cost for such an impact you can have for your business.”

      Alex, Capterra

Seven reasons to choose Wisepops over OptinMonster

  • Onsite notifications
  • Free trial and simpler pricing
  • More intuitive campaign builder
  • All integrations available in all plans
  • Deeper integration with Shopify and Klaviyo
  • Better customer support
  • More attractive popup templates
Reason 1

Onsite notifications

Onsite notifications are a new channel for engaging website visitors. They're great for sharing marketing messages with ecommerce customers and include advanced targeting, personalization, and easy integration with your CRM or ESP.

onsite notifications black ember

Onsite notifications were a significant driver in
revenue for the launch of our new product range and
we will be making use of the notifications for future campaigns and product launches.

Dan Mitchell
Ecommerce Manager, OddBalls
Reason 2

Free trial and simpler pricing

If you’d like to try OptinMonster on your website, you won’t be able to do that for free.

OptinMonster has a rather unusual pricing strategy. Instead of providing a free trial for new users, the company offers a 14-day money-back guarantee. Although a hassle-free refund is promised to all who’d like to cancel their subscription, a lot of users had problems getting it done.

Here are some reviews describing those experiences:

    • "It's an expensive TRAP. I could have known, when I added credit card informations… After some days they charged it for a yearly membership, REQUESTING REFUND is not easy, to find the right page is not like they claim… WordPress should not allow this kind of business conduct."

      Payoff Marketing, a Wordpress user
    • “The application does not work.

      Customer service can't find a solution. I want to get a refund because it doesn't work but they refuse because the 15 days have passed. But paying for something that doesn't work must be refunded.”

      DearBBall, a Shopify app store

Billing issues are another common problem in OptinMonster. 

We found numerous reviews from former OptinMonster users claiming they were charged more than they signed up for or even had to pay for the Wordpress-only free trial. 

Here are some of them:

    • “I've had major issues with the billing. They do nickel and dime you for every little feature."

      Jeff, G2
    • "I paid $29 a month and was happy. BUT this ended then they changed my pricing to $199 a month.

      No warning in-app. No change in my subscription. They just started billing me $199 a month…

      …I contacted them and explained the issues. They told me they had changed the terms and now I would be billed for the number of sites on my account.

      I told them only 2 sites were active - having a popup running. But still, I should pay for a service I did not use.”

      Brian, G2
    • “I wrote to them about how can I downgrade/change my subscription and instead of being contacted about it, they just booked the full amount, I contacted someone on the chat again and I was being told the billing team will look into it.

      Sorry but this is not the way you treat somebody who is paying you yearly for the last 4 years your most expensive subscription plan.”

      Delumani, a Shopify App Store review

And speaking of OptinMonster’s free trial for WordPress users (which includes only a few hundred pageviews according to some reviews), these reviews below summarize the experience of many who tried it (as well as give a glimpse into their marketing strategy):

    • "I have never seen such aggressive marketing among plugin creators. Could not use it – too much is required for this."

      Niseadel, WordPress.org
    • "Are you for real? I signed up for the free version, give you my credit card details on a screen that says it’s for verification purposes only to reduce spam and then 2 days later you’re trying to charge my card $174 and have the cheek to send me a “your credit card was declined”. Luckily Revolut detected that you are likely fraud and declined the payment.

      now to figure out how to uninstall and remove my cc details from any of your databases."

      Oisinoconnor, WordPress.org
Reason 3

More intuitive campaign editor

While the campaign editor in OptinMonster is a good tool for making popup campaigns, it may not initially strike users as the most user-friendly. This is primarily attributed to the unintuitive menus, which might make you feel that the editor is better suited for individuals with a technical background.

optinmonster editor

Reviews from some of the OptinMonster users support this:

    • "I didn't like how to customize the pop-up, turns out to be not too friendly for someone who hasn't used this tool before.”

      Rosana, G2
    • “Because of all the options, I find OptinMonster to be a bit confusing at times. I often have trouble customizing a display or getting it to display exactly when and where I want it.”

      A verified reviewer, Capterra
    • “I haven't had much success with location targeting display rules to be honest. It would be nice to show a different form to users depending on their location, but we couldn't get it to work reliably. 

      Editing forms can also be quite annoying, with the text editor box getting in the way quite often. Wish they would fix that.”

      André, G2

On the other hand—

The Wisepops campaign editor stands out for its simpler and more intuitive design. With most features neatly positioned on the left side of the screen, you can access many of them without obstructing the campaign view. This smart layout makes Wisepops an excellent choice, particularly for beginners:

wisepops editor

That's why Wisepops editor is well-received by users—it's very user-friendly, making the whole experience better, especially for newcomers:

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      “I set up two wisepops campaigns within one hour. 

      With very modest traffic and a week, I've captured over 160 emails and 20 sales from offering a code on exit intent.”

      Purewood, Shopify App Store
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      “A really clean and simple interface for creating elegant on-site experiences + complex segmentation and rules based system.”

      Motive Testing, Shopify App Store
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      “[Wisepops] is simple enough that someone like me, who doesn't have a super techy background can create engaging popups on my website in minutes. 

      The 60 or so ready-to-use templates are all great, and they're totally customizable..."

      Verified reviewer, Capterra
Reason 4

All integrations available in all plans

OptinMonster’s basic plans seem pretty affordable ($19/mo and $39/mo), but there’s one catch. If you would like to integrate Klaviyo, Google Analytics, Zapier, HubSpot, or Salesforce, you’ll need to update to the Pro plan, which raises the subscription cost to $79/mo:

optinmonster integrations

Such a high cost of important integrations does not make OptinMonster the best choice for Shopify stores, for example (since many of them use Klaviyo).

What’s more, some OptinMonster users complained that their subscription was automatically upgraded to a more expensive plan just because they tried to integrate an app:

    • “So please take note that the integration automatically signs you up for the $49USD a month plan.

      And after many emails with their support about asking to be downgraded, I was told I needed to cancel my account, then start a new account by going to Optinmonster and do the integration from that end…”

      A verified Shopify App Store review

On the other hand—

With Wisepops, you can easily use any of the 64 native integrations in any subscription (and even request an integration with your tool if it’s not listed). So, you’ll be able to integrate your tool with Klaviyo, Salesforce, Google Analytics, or other tools right away.

wisepops integrations
Reason 5

Deeper integration with Shopify and Klaviyo

What's more, Wisepops has a deep integration with Shopify and Klaviyo.

In the case of Klaviyo, this means that you’ll be able to create popups and forms and choose which Klaviyo customer segment to target without leaving Wisepops:

klaviyo advanced

As for Shopify, Wisepops has built-in Shopify properties to create personalized campaigns. Also, you’ll be able to access, create, and share not only static but unique discount codes from your Shopify dashboard—again, without leaving Wisepops.

Thanks to these advanced features, Wisepop has much higher Shopify Store rating (4.8) than OptinMonster (3.6).

shopify properties
Reason 6

Better customer support

Another major issue with OptinMonster, as highlighted in many reviews, revolves around subpar customer support. Users express frustration over slow response times, unavailability, and perceived ineffectiveness in addressing issues. 

The lack of timely and helpful assistance has led to canceled subscriptions and dissatisfaction for users even during the trial period:

    • “The forms they use are blocked by browsers like Brave and Tor, which means constant support enquiries to deal with. I tried asking optinmonster support team for help on this. That was 4 days ago. Still no reply. Now it is the weekend and that means we are going to continue to have this issue another 2-3 days.”

      Mitch, Capterra
    • “I wish their customer support was more available, responsive and able. I had an issue and it felt like I was asking a rock for help over and over again. I have been apologized to and have been contacted again, but it felt terrible knowing I couldn't get someone to help me when I needed it. 

      I actually couldn't get OptinMonster to work at all during the trial period and had to cancel it completely and unplug it from my website as a result of terrible customer service.”

      Rebecca, G2
    • “The customer support service is not fast. They respond to open time within days and that's not evident to me. Should improve on it and that's why I rated it 2 stars.”

      Jason, Capterra

On the other hand, Wisepops users often mention how effective and helpful the customer team is, even before purchasing a paid plan:

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      “Customer service has been superb, and helpful. They even kindly extended my free trial when I was first using the product.”

      James, Capterra
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      “Customer service is very flexible, timely and also very friendly. I have not had a single problem encountered throughout my time working with wisepops. It's all worth it.”

      Sharon, Capterra
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      “The customer service with Wisepops BEFORE purchasing was amazing and far surpassed that of other tools. 

      We had a ton of questions on functionalities and integrations and they took the time to answer every single question in depth and provided follow up clarifications.”

      Sophie, Capterra
Reason 7

More attractive popup templates

While OptinMonster offers a variety of popup templates, not all of them are very impressive. Some might come off as a bit boring, potentially posing a challenge in capturing visitors' attention. This is particularly noteworthy if you aim to align your campaigns with the modern design of your store:

optinmonster template

Besides—

Many templates are geared towards bloggers and content creators (which makes sense since OptinMonster’s target audience is WordPress websites). This means that you might not get a lot of inspiration if you’re running an ecommerce site, for example:

optinmonster templates

Wisepops offers really cool and modern templates, especially if you run an online store. They're great for sparking ideas and creating your own eye-catching designs. 

These templates have a trendy and classy look that’ll help you create campaigns that grab visitors' attention and showcase your brand in a stylish way:

templates for popups

Wisepops vs OptinMonster: At-a-glance comparison

Wisepops OptinMonster
Shopify rating 4.8 stars3.6 stars
Capterra rating 4.9 stars 4.2 stars
Free trialYesNo
Free trial length14 daysN/A
Basic plan$49/mo$16/mo
Popups
Onsite notifications✖️
Website bars
Embeds (embedded forms)
Exit intent popups on mobile
Gamification popups (spin-to-win wheels)
Video popups
A/B testing
Klaviyo segment targeting✖️
Revenue tracking
Custom CSS
Campaign templates270400+
JS callbacks
Performance analytics
Nonprofit discountAvailable, get in touch to find out moreAvailable, get in touch to find out more
Zapier integration
Instagram integrationYes, in onsite notifications✖️
Ecommerce attributes
UTM parameters

Success stories from Wisepops Users

See why online stores and SaaS businesses choose Wisepops and what results they achieve.

The onsite marketing strategy that brings Asphalte 4,000+ leads every month

Learn from Asphalte's Head of Growth, about how to build an exponential growth strategy with Wisepops.

Asphalte featured case study

OddBalls uses onsite notifications to generate £50k

Learn how OddBalls, a leading UK underwear brand, converts website visitors with Wisepops.

Yespark generates 4.7k leads with an onsite campaign combining popups and bars

In this case study, you'll see how a SaaS business uses onsite notifications to promote a new feature.

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