Yespark generates 4,7k leads with an onsite campaign combining popups and bars

Making parking space rental hassle-free

Yespark is a convenient parking service that offers hassle-free and secure parking solutions. It provides subscribers with access to a network of private parking spaces in urban areas, allowing them to find, reserve, and use parking spots easily through a mobile app. 

Yespark's user-friendly platform eliminates the stress of searching for parking, making city parking more accessible and efficient. The service aims to enhance urban mobility by providing a seamless parking experience, minimizing congestion, and offering a cost-effective alternative to traditional parking options.

Yespark uses onsite notifications on its main website (for France). 

They are embedded into the website’s header. To see them, visitors click on a loudspeaker, which is a custom implementation of Wisepops (see the image below).

How Yespark engages visitors and customers with Wisepops

Here are some of Yespark’s campaigns:

• Campaign 1: New service promotion 

• Campaign 2: A discount code for first-time visitors (a popup)

• Campaign 3: A discount code for returning visitors (a bar)

• Campaign 4: Referral program promotion

• Campaign 5: Sharing a media mention

A look at the onsite notifications in action at Yespark France—

The visitors could find the new hourly parking service and brand news in just one click:

Campaign 1: New service promotion 

Goal: Increase engagement with the new service (short-term booking)

Onsite channel used: onsite notifications

Yespark has recently launched a new service: short-term rental. Previously, Yespark clients could rent parking spaces for a month or longer, but the company saw an opportunity to accelerate their growth with much shorter rental (as short as one hour).

To let visitors know about the new service, they crafted a special onsite notification. 

If the visitor was interested in the offer, all they had to do was click the button to see where they could park:

The search page opened immediately after clicking the notification, allowing to start looking easily:

As you can see, using the onsite notification allows Yespark to keep the main service (monthly rentals) in focus on the homepage.

Campaign results

Yespark was able to drive a lot of potential clients to the page with the new service!

In just 14 days, 3,901 visitors have seen the announcement. Of those, 464 clicked to read the details, resulting in a conversion rate of almost 12%. Over 250 visitors chose to go to the service page (which translated into a CVR of 55.3%):

Campaign 2: A discount code for first-time visitors (a popup)

Goal: Build an email list

Onsite channels used: website popups

To add new potential customers to their email list regularly, Yespark is using a welcome popup. The campaign is beautifully customized in terms of design and gives visitors a nice bonus: €15 ($16.5) off their monthly rental payment:

Campaign results

The campaign generated almost 3,500 emails, resulting in 3.8% CTR:

Campaign 3: A discount code for returning visitors (a bar)

Goal: Build email list

Onsite channels used: website bars

Returning visitors are the best chance at acquiring customers if targeted correctly. Yespark does a great job at that and gives theirs a subtle nudge to sign up with this campaign. 

Instead of the welcome popup (which they have already seen), returning visitors see a bar at the bottom of Yespark’s website. They can continue browsing the page and subscribe if they want:

Using a bar instead of the popup is a good decision because bars are non-intrusive + returning visitors already more or less familiar with Yespark and how they can use it.

Campaign results

More than 1,200 returning visitors converted:

Campaign 4: Referral program promotion

Goal: Raise awareness of the referral program among active subscribers

Onsite channels used: onsite notifications

This is a great example of how Yespark personalized the communication with website visitors with UTM parameter targeting. 

The onsite notification below was only shown to active subscribers and offered them to participate in the referral program around the time of the Neighbor’s Day in France:

Campaign results

The campaign gave a boost to the referral program, with 9% of those who saw it reading the details fully. Around 2% of those also got the referrer code:

Goal: Raise awareness of a media mention

Onsite channels used: onsite notifications

Media mentions are a great way to raise awareness of your business and get some social proof, so why not share the news? This is exactly what Yespark did, after one of their users was featured in Direct dans votre Poche, a TV program on M6, a popular national television channel:

If the visitor clicked this notification, they could get more details about the interview on the Yespark blog. Specifically, the participating Yespark user shared her tips for saving money by using a car parking rental service in France.

Campaign results

The campaign ran for only a brief period of time generated a conversion rate of 4%:

How Wisepops can help grow your business

Whether your business is an app like Yespark or an online store, you can effectively engage and convert your visitors with Wisepops. 

You get four onsite channels at your disposal: 

• onsite notifications

• popups

• bars

• embeds

Of course, you can try all the features for 14 days (no commitment) or get a demo to learn more:

Not sure yet?

Check out a couple of case studies from marketers and ecommerce directors achieving their goals:

Also, here's how easily you can add onsite notifications to your website: