Yespark generates 4,7k leads with an onsite campaign combining popups and bars

About Yespark

Yespark is a convenient parking service that offers hassle-free and secure parking solutions. It provides subscribers with access to a network of private parking spaces in urban areas, allowing them to find, reserve, and use parking spots easily through a mobile app. 

The challenges

Yespark faced several key challenges as it aimed to grow:

• Introducing a brand-new short-term parking rental service

• Building a high-quality, engaged email list to nurture leads and drive conversions

• Effectively communicating important updates and new offers to both new and returning website visitors without overwhelming them

• Standing out in a competitive urban mobility and parking market while maintaining a seamless visitor experience

Yespark's onsite strategy

The winning strategy Yespark used a multi-channel approach with popups, onsite feed, and bars to communicate effectively with both new, returning and subscribed visitors.

1. Promoting the new short-term parking service with onsite feed 

To drive awareness of the new short-term rental option, Yespark launched a homepage notification targeting all visitors. When clicked, it directed users to a search page to instantly explore available parking options.

2. Capturing leads from first-time visitors with a popup

Yespark ran a welcome popup campaign offering a €15 ($17.4) discount to first-time visitors. The campaign is beautifully customized in terms of design and gives visitors a discount on their monthly rental payment.

3. Engaging returning visitors with a website bar

Instead of the popup (which they have already seen), returning visitors see a bar at the bottom of Yespark’s website. Using a bar was a good decision because bars are non-intrusive + returning visitors are already more or less familiar with the service.

4. Promoting the referral program through subscriber-only notifications

Using UTM parameters, Yespark showed a dedicated referral campaign to logged-in users around France’s Neighbor’s Day. This timely message drove awareness and participation among loyal users.

Results

Lead generation: 4,737 leads generated in total:

• 3,492 from first-time popup campaign

• 1,245 from returning visitor bar

Engagement boost:

• 3,901 visitors saw the short-term rental promotion

• 464 clicked to learn more about the new service (11.9% CTR)

• 250+ went the search page (55.3% CVR)

Product awareness:

• Referral campaign: 9% full reads, ~2% referrer code use