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Pawel Lawrowski

Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.

With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.

Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.

Education

West Pomeranian University of Technology

Certifications

  • Marketing Strategy (course)

  • Advanced Growth Strategy (course)

  • Retention & Engagement (course)

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Written articles

10 Real-World Customer Loyalty Program Examples

In this guide, learn how to engage your audience with customer loyalty program examples and get tips.

What Is a Popup? Definition, Meaning, Popup or Pop-up

Popup is a graphical window that appears on websites. Here, you'll learn what a popup is and its correct spelling: "popup" or "pop-up?"

How to Create an Eye-Catching Video Popup (No Coding Required)

Learn how to create an eye-catching video popup in 6 easy steps. Including examples from real-life video popups.

Digitally Native Vertical Brands (DNVBs): 8 Cool Examples

What are digitally native vertical brands [DNVBs]? Check out examples of DNVBs and advantages of this business strategy.

Ecommerce Copywriting: 12 Tips to Boost Sales [+Examples]

Struggling with ecommerce copywriting? These 12 ecommerce copywriting tips will help you create appealing copy for your online business.

How to Create Website Exit Surveys That Don’t Suck

Learn how exit surveys can help you understand your visitors, better serve them and how to create a high-converting survey for your website.

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