Popup builder software is a good way to get leads, sales, emails, and feedback.
Sounds like something you could use, right?
But most app stores are full of popup software apps and choosing is not easy. That’s why this guide has tips to help you pick a popup builder app.
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How to choose the best popup software?
The best popup software has:
Drag-and-drop editor that you can use with no coding skills
Campaign analytics to track how many views and email you got
Visitor targeting that allows to show a popup to the right visitor, at the right time
A/B testing that allows trying popups with different designs, texts, discount sizes, etc.
Integration with other apps to send data (e.g., emails) automatically to your email app/CRM
Best Popup Software
Wisepops is the best popup software app for online stores. Whether you want to build your email list, collect feedback, recover carts, or share sales promotions, Wisepops has popups to get the job done.
Easy popup editor
Unique discount codes
Show popups at specific time and place: exit-intent, scroll, URL, etc.
60+ templates: sales, cart recovery, spin-to-win, surveys, discounts, list building
Integration with popular apps (HubSpot, Salesforce, MailChimp, Klaviyo, Zapier)
Simple A/B testing to find the best campaigns
Onsite notifications as an extra feature for conversions
Small websites can get the cheapest Shopify plan for $29/mo. For growing businesses, there’s a $49/mo and a $99/mo plan—enough to build a huge email list and sell. Enterprises can go for a custom unlimited plan.
Who is Wisepops for?
Wisepops is used by ecommerce stores and SaaS companies. Here’s an example of a popup created with Wisepops 👇 This campaign converts 5% of visitors on Blume.
Picreel is a popup software designed for ecommerce and SaaS with a decent 4.5 rating on G2. This popup tool comes with a template library including 100+ popups for sales, marketing, and lead generation, which will be helpful to beginners.
Exit intent popups to build email lists
Popup surveys to get feedback from visitors
Powerful targeting features to help with sales
A/B testing to compare performance of different campaigns
Real-time popup personalization based on data from a built-in CRM
The most affordable Picreel plan costs $49.97/mo. You can also try this popup tool for free for 15 days.
Who is Picreel for?
Small and mid-sized ecommerce businesses that are looking to improve marketing and conversions. The tool is rich in conversion-oriented features, so it’s great for those looking to experiment with different campaigns.
Not-so-intuitive campaign editor
Basic design of templates
OptinMonster is a robust lead generation platform with popups, created for professional marketers and large eCommerce stores. This app is rated 4.2 on G2 and has a great range of lead generation features.
Ready-made templates for email capture popups and forms
Targeting and behavior automation engine to personalize campaigns
A/B testing and campaign monitoring to find the best-performing tactics
OptinMonster offers neither a free plan nor a free trial (that’s why there are many OptinMonster alternatives out there). But there’s a basic plan for $16/mo with several popup types. Exit-intent popups and all other campaigns are available in the Pro plan for $49/mo.
Who is Optinmonster for?
OptinMonster is suitable for marketers who are familiar with setting up complex popup campaigns.
Keep in mind that OptinMonster charges clients annually. This means you’ll have to use this popup tool for a year. This is a huge commitment, but you’ll get advanced popup tools.
Beginners might find the editor a bit overwhelming due to its complexity
Privy is a marketing platform for email and SMS marketing that also includes popups. The app has a healthy 4.6 rating on Shopify and provides a decent range of popups, bars, and banners for online stores.
Many targeting rules to personalize popup campaigns
Drag-and-drop popup designer to create popups with no experience
A/B testing of popup campaigns to find the highest-converting popup options
Privy has a free plan for popups, but it’s limited to 5,000 monthly pageviews and few marketing campaigns. There’s also a Privy Starter plan for $15/mo which adds emails and the Growth plan for $45/mo with SMS.
Who is Privy for?
Privy is a popup software option for online businesses with low traffic. Why low? If you have a lot of traffic, Privy could become a little bit expensive because pricing is tied to the number of contacts you acquired.
If you use this popup software, you'll pay for its email marketing features (which is something many users don't need since they use other email apps)
Justuno is an eCommerce growth platform with popup tools for email capture. You can add website popups and bars and show promotional offers and coupon codes. Combined with a free plan for Shopify, this popup software is a good lead generation option for growing Shopify stores.
Fully customizable email and SMS popups
Unique promotions for mobile users with cross-device tracking
Targeting options for personalized marketing with popups
Pre-made templates for popups and campaigns
The most affordable Pro plan costs $25/mo and works for 10,000 monthly visitors. An upgrade to 25,000 sessions will cost $41/mo.
Who is Justuno for?
Justuno has both lead capture and sales features, so it’s an option for converting and retargeting new and existing customers.
According to Justuno reviews on G2, many users find the app's interface difficult to figure out
Want to take a step back and learn more about popups first? Check out: What is a Popup? Meaning and Features.
Sleeknote (recently acquired by Drip) is a widely-known lead generation platform and exit-intent popup software with sales features. There’s a wide range of popup templates, so it’s possible to try any kind of campaign. One of the most feature-rich popup software in the market, Sleeknote is also one of the most expensive ones.
Easy-to-use popup creator with drag-and-drop features
Massive popup library with templates for every occasion
Integration with email marketing apps to build a segmented list of subscribers automatically
You’ll have to pay $58/mo to use the most affordable plan for 25,000 monthly visitors. Sleeknote’s plans include most features (hence the high price) but differ in visitors. The most suitable plan for a mid-sized business costs $135/mo.
Why choose Sleeknote?
Sleeknote can be a go-to popup software for businesses looking for massive eCommerce growth.
The high price makes Sleeknote a popup tool for websites with a large marketing budget
OptiMonk is one of the popular popup software options primarily because they offer a free plan for 3,000 pageviews. In terms of features, OptiMonk has popups to collect email addresses, share product recommendations, recover carts, and promote offers.
Intuitive drag-and-drop editor to create popups without coding
Campaign scheduling for seasonal offers and holiday specials
Pre-made popup templates for lead generation and abandoned cart recovery
You can use OptiMonk for free for 15,000 monthly pageviews. Paid plans for growth cost $79/mo (100,000 pageviews) and $199/mo (500,000 views).
Who is OptiMonk for?
OptiMonk has a decent pack of features for businesses of all sizes. This popup software comes with a simple builder, many templates, and automation—everything for lead generation.
G2 reviews mention some problems with HTML/CSS integrations
8. Hello Bar
Hello Bar offers two lead generation options: a website bar and an exit popup. The bar appears on the top of a web page and is perfect for making announcements. The exit-intent popup consumes the entire screen to get attention.
Exit intent popup software to get emails of visitors
Targeting features to customize the content of popups
Welcome bar to greet visitors and share news, promos, and announcements
Design tools to customize the bar and the popup to match website colors
You can use Hello Bar for 5,000 monthly pageviews for free. Paid plans cost $29/mo (50,000 views) and $49/mo (150,000 views). The Elite plan with all features is priced at $99/mo.
Who is Hello Bar for?
Hello Bar’s free plan could help blogs and B2B businesses to get subscribers. A bar can be helpful to announce sales, events, and special offers while popups can generate leads.
G2 reviews suggest a lack of scheduling and a non-intuitive UX
When should your website show popups to collect more emails? This guide has answers: Popup Timing: the Best Time to Display Offers
Popupsmart is one of the simple popup software apps that focuses on building email lists and increasing sales. You can install and start using this free popup software in minutes without coding, so it’s a beginner-friendly option.
Impressive popup template library with hundreds of options
Smart Editor that makes creating popups straightforward for beginners
Targeting options for more effective lead generation and remarketing campaigns
There’s a free plan for 5k pageviews. The subscription for 100,000 pageviews costs $24/mo. If you’re a business owner looking to achieve fast growth, consider the Expert plan with unlimited popups and one million pageviews for $108/mo.
Who is Popupsmart for?
Popupsmart is suitable for B2B businesses and bloggers. This popup software also has decent eCommerce features for small and mid-sized online stores to do lead generation.
Only one popup campaign allowed in the free version
Having too many visitors leave without buying? Ask them how to improve their experience with popups. More info: How to Create Website Exit Surveys
Poptin is a fully automated lead generation platform with features for both B2B websites and eCommerce stores. Thanks to a simple drag-and-drop editor, you can create popups for capturing leads, gathering product feedback, and recovering abandoned carts.
Three types of website popups (lightbox, slide-in, and full-screen) + bars
Simple editor to customize popups in any way you want
Basic targeting options (time delay, traffic source, scrolling, etc.)
Poptin offers a free plan for 1,000 monthly visitors. Paid plans begin at $25/mo with most features. The most feature-rich is the Agency plan, which goes for $119/mo.
Who is Poptin for?
This popup software is a good choice for marketing agencies and B2B companies. There’s a dedicated plan with team accounts, email autoresponders, subaccounts, and unlimited domains.
Poptin reviews suggest that the dashboard and user management are a bit confusing
Want to collect visitors’ emails on your store? Here’s how to get more signups: The Ultimate Guide to Email Popups.
11. Popup Maker
Popup Maker is a popup software for WordPress that deserves attention. The app offers a range of must-have popup features, so if you want to generate leads for your WordPress website, Popup Maker plugin is a good contender.
Template library with many customizable options
Seven event-based popup types to increase sales, recover carts, and collect emails
Campaign analytics to help users monitor the performance of popups and make changes
There are three paid plans (Start, Grow, and Optimize) that go for $87, $147, and $247, respectively (only annual pricing available).
Who is Popup Maker for?
Popup Maker is an affordable popup software with decent features for WordPress websites.
You can get must-have features like exit popups and geotargeting only in the most expensive version
Qualzz is another new player among the best popup software options. It offers all of the essentials (targeting, exit intent, drag-and-drop builder, etc.) but little of the advanced features like visitor segmentation.
Library of professionally designed templates
Real-time visitor tracking to see geolocations of visitors
Analytics to define popups that bring in the most clicks and emails
A basic plan for 10,000 pageviews costs $10/mo. For a growing eCommerce website, you can choose the Growth plan ($59/mo for 150,000 pageviews).
Who is Qualzz for?
Consider Qualzz if you want simple popup software at an affordable rate. The app’s prices are budget-friendly, so you’re okay with the basic options, this popup builder should be good.
No free plan
You need to pay to remove Qualzz branding from campaigns
Best popup software: summary
That’s a wrap.
Choosing a popup software app boils really down to several things. The best tool should have advanced customer targeting, many templates, a straightforward popup editor, integrations with other apps, and useful analytics.
Once again, the best popup builder apps are:
Pawel is a Head of Growth at Wisepops and a Lead Generation&Pop-up Expert.