If you think OptinMonster isn’t the perfect fit for you, you’re not alone. Many people choose OptinMonster alternatives—apps that are easier to use, more affordable, or free.
A good thing we have many alternatives to choose from. To save you some time, I picked the most popular and reliable OptinMonster alternatives below. Check out the list below to get started.
Table of contents:
Why try Optinmonster alternatives?
So, what makes potential and existing OptinMonster users look for an alternative?
Let’s start with potential customers.
They cite these common reasons: no free trial, a high cost, and paid integrations.
Yes, OptinMonster doesn’t offer a free trial. If you decide to pay, plans range between $14 and $80 monthly. Many businesses can’t afford that, so OptinMonster often has special offers with discounts like this one.
The integration with other apps is also a bit of an issue.
You must have the Plus plan or higher to connect apps such as email service providers (Klaviyo, Mailchimp, etc.). This means if you buy the cheapest plan, you won’t be able to send emails there.
Now, let’s move on to the reasons existing OptinMonster users look for alternatives.
The most common ones are the high cost and security vulnerabilities.
Let’s start with the cost.
Many users upgrade to higher OptinMonster plans thinking that it’s going to be the answer to their problems. But what they eventually discover is that they’re paying to use just a few extra features.
For example, using exit popups and UTM tracking requires the Pro plan ($47/mo). To get spin-to-win popups (a standard feature in many lead generation tools), you’ll need to get the Growth plan ($80/mo).
The next reason is security vulnerabilities.
Last year, WordPress security researchers found a security flaw in OptinMonster. The flaw was serious and allowed hackers to get sensitive information from websites. Needless to say, the issue compromised the security of all websites the plugin was installed on.
The flaw has been fixed since, but some existing OptinMonster users decided to check out apps of competitors.
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Best Optinmonster alternatives
Wisepops — Best for lead generation and selling in ecommerce
Privy — Lead gen & marketing tool for small businesses
Sumo — Free OptinMonster alternative with basic features
Optimonk — Great conversion-oriented features
Sleeknote — Premium lead generation platform
Hustle — Best for agencies and freelancers
Icegram — Top-rated lead generation WordPress plugin
Popup Builder — Versatile plugin for bloggers, agencies, and stores
Ninja Forms — Best plugin for non-tech users
Unbounce — Best for SaaS and web design agencies
Brave Builder — Premium WordPress plugin
Thrive Leads — Best for small WordPress sites
Wisepops is our own popup builder.
As an OptinMonster alternative, Wisepops has the same high quality of features. But it stands out with more beautiful popup designs, powerful campaign targeting, and better analytics.
Wisepops is ideal for online stores and agencies that need to accelerate email list building and improve marketing. Thanks to conversion-oriented templates and targeting, you’ll be able to catch new visitors, returning customers, and even cart abandoners easily.
Drag and drop editor
Lots of beautiful templates
Easy campaign creation
Audience segmentation for better results
Behavioral and geo-targeting
Abandoned cart recovery
Integration with email apps
A/B campaign testing
Why is Wisepops the best OptinMonster alternative?
Three reasons: unlimited free trial, feature distribution, and conversion-oriented features.
You can test Wisepops for free and use all the features. Most users start generating leads well before their trial ends.
Also, you get all the features and unlimited campaigns even in the cheapest plan (because the pricing is based on pageviews, not features).
And you’ll find good-looking templates designed for lead generation, sales, and customer support. Choose the visitor group to target and you’ll create personalized, relevant, and high-converting campaigns (over 30 targeting options available).
You can use Wisepops for free for 14 days (zero commitment). Paid plans begin at $49/mo.
Learn how Blume, a self-care brand, converts up 5% of their store visitors with popups: Blume success story
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Privy is an alternative to OptinMonster that combines lead generation and marketing features. This means you can capture leads, send them to a built-in email app, and nurture them with promotional campaigns.
Although Privy has fewer lead generation features, this OptinMonster competitor is a good one if you’re looking for an all-in-one marketing app.
Website banners and bars
Targeted coupons and offers
Capture emails and phone numbers
Email and SMS marketing features
Why consider Privy as an OptinMonster alternative?
For the price of the OptinMonster Pro plan, you get both lead generation and marketing features. So this OptinMonster competitor could be good for businesses on a budget.
This OptinMonster alternative is free until you collect 100 emails. Later, pricing is based on the number of email contacts. For example, reaching 3,000 emails means you’ll pay $45/mo.
Like Privy, Sumo is a part of a marketing platform. If you’d like to learn how to create basic popups with the potential of using other built-in features like email marketing, consider this OptinMonster alternative.
Sumo is available as both a WordPress plugin and a version for any website platform.
Popups for email list building
Popup customization to fit your web design
Gallery of premade popup templates
Simple integration with email apps
A/B campaign testing
Why try Sumo as an OptinMonster alternative?
You can build signup forms and publish them on your website for free. Although this app is very limited in the free version, you can upgrade later to get access to advanced lead generation features.
But if you’re looking for a free OptinMonster alternative to try, this one could be it.
Sumo has two plans: free and paid.
The paid one costs $49/mo for 100K monthly visitors. The free one has only basic signup forms, so it’s rather a “get-started-with-our-product” kind of plan. For the full alternative experience, you’ll need to get the paid version.
If the cost is your main concern, know that OptiMonk is not a cheap lead generation app. If you’re someone aiming for huge growth, you’ll need to pay around $79/mo.
Popups and bars
300+ popup templates
A/B campaign testing
Dynamic product recommendations
Premade popup campaigns
Why consider this OptinMonster competitor?
With OptiMonk, you get some useful perks like 30+ ready-to-use campaigns designed by marketers (OptinMonster has only one). Overall, though, the functionality of this alternative is similar.
You can get started with Optimonk for free for 15,000 pageviews. Depending on your traffic, those free pageviews should give you about a week of usage. Paid plans range between $29 to $199/mo.
If affordability is not your reason for searching for OptinMonster alternatives, then consider Sleeknote. This is an advanced popup platform for tech-savvy ecommerce users that lets them create visually appealing, high-converting campaigns.
Large template gallery
Popups for generating sales
Simple integration with email apps & CRMs
Advanced targeting and triggers
Why is Sleeknote the best OptinMonster alternative?
When you buy Sleeknote, you get a dedicated customer success manager, help in creating a custom campaign for your own website, unlimited domains, and unlimited live chat support. If your goal is to start massive lead generation, that could be really handy.
Sleeknote costs from $62/mo to up to $462/mo.
Hustle is an OptinMonster alternative in the form of a dedicated WordPress plugin with decent functionality. You get the must-have signup forms like popups along with performance analytics—all needed for email list building. Overall, Hustle is very user-friendly and integrates seamlessly with WordPress.
Popups, slide-ins, embeds
15 premade popup templates
Popup design customization
Audience targeting options
Integration with email apps
Why consider Hustle?
Hustle is the best OptinMonster alternative for agencies, bloggers, and freelancers. This lead generation app is affordable, easy to use, and includes all premium features in the cheapest subscription.
You can try Hustle for free for seven days. Paid plans begin at $7.50 while the most expensive plan for agencies costs $82.50/mo.
This OptinMonster alternative is a lead generation WordPress plugin that lets you create all the signup forms imaginable. OptinMonster’s WooCommerce plugin is available only in the most expensive plan, so if you’d like a plugin to convert visitors, Icegram could be a great option.
Popups and bars
Visitor targeting rules
Gallery of quality templates
Campaign statistics (clicks, views, etc.)
A/B campaign testing
Why is Icegram the best OptinMonster alternative?
Icegram is a well-built and affordable popup plugin for WordPress with decent lead generation functionality. Although it’s not quite as feature-rich as OptinMonster, it wins in terms of pure value for money.
You can use the basic features of Icegram for free. This OptinMonster alternative offers only an annual subscription, with pricing starting at $97/yr.
If you’d like to create your campaigns in WordPress environment, Popup Builder should be a great option. This OptinMonster alternative’s integration with WordPress is full, so you’ll feel quite comfortable creating campaigns, even the complicated ones.
Popup Builder is quite popular in the WordPress community, thanks to user-friendliness and good quality of customer support.
Various types of WordPress popups
Popup conditions and display events
Integration with other WordPress plugins
Social media sharing buttons for social engagement
Autoresponder for easier lead nurturing
Why consider Popup Builder?
It’s an easy-to-use and simple WordPress plugin with a broad range of features. If you’re a blogger or an agency with multiple websites, getting this alternative to OptinMonster is a good idea since you add popups to two websites even in the cheapest plan.
Popup Builder costs $49.95 (two websites are included). The Business and Agency plans go for $89.95 and $145.95, respectively.
9. Ninja Forms
Ninja Forms is a dedicated WordPress signup form builder created by developers for non-tech folks. It’s a tool that you can use to create lead generation forms for your website and monitor the performance with analytics.
Although Ninja Forms is made for beginners, you can extend its functionality with add-ons for email marketing and other tasks. So, you can have a full marketing suite with native WordPress integration.
27 popup types
Available in 16+ languages
Integration with CRMs and email apps
Why is Ninja Forms among the best OptinMonster alternatives?
Ninja Forms is great for bloggers and small businesses that want to create signup forms without the help of developers. Consider this alternative to Optinmonster if you want to use your lead generation forms in languages other than English.
You can get Ninja Popups for $24 from Envato app market. The developers of this OptinMonster alternative also offer their product in a bundle with four add-ons (for email marketing, payments, productivity, and file management) for $49/mo.
Unbounce is a landing page builder but it’s a great option for B2B businesses to generate more leads with popups and bars.
This OptinMonster alternative is a suite of web page design and lead gen forms that you can use to create landing pages and onsite campaigns. This makes Unbounce a good conversion platform for large websites.
Simple web page editor
Customizable page templates
Popups and sticky bars for landing pages
Campaign trigger and targeting
Integrates with CRMs and other apps
Who should use Unbounce as an OptinMonster alternative?
Web agencies, SaaS and B2B businesses that need to improve website conversion rates. This OptinMonster alternative is the best to design entire web pages with different signup forms to generate leads.
Unbounce is a suite of features, so it costs from $90 to $225 per month.
11. Brave Builder
Brave is a premium WordPress conversion optimization plugin. It comes with a wide range of lead generation features, including all types of website popups and bars.
You can easily create popups in a very simple drag & drop editor. Or you can choose among premade popups, tweak them, and add to your WordPress website. WooCommerce users will also enjoy upsell, cross-sell, and related products popups.
Any kind of popups and bars
Integrations with email apps
Visitor targeting features
Simple analytics (views and clicks)
Why choose Brave Builder?
If you need a top-rated lead generation WordPress plugin, consider Brave. Compared to OptinMonster, it also includes more premade campaign templates (160+ vs 70+), has no limits for visitors, and allows saving new leads in a built-in database right away.
This alternative to OptinMonster costs $59/yr for one website. Plans for more websites go for $99/yr (10 websites) and $199/yr for 100 websites.
12. Thrive Leads
Thrive Leads is a dedicated OptinMonster alternative for WordPress. It could be used both as a standalone plugin or as a part of a Thrive Suite, a lead generation platform.
Thanks to Thrive Leads, you can build your email list with various types of opt-ins. All the emails you collect are sent to the email marketing app of your choice.
This OptinMonster alternative is perfect for small businesses that want a simple-to-use, affordable, and rich in features plugin.
Drag & drop editor
Dozens of templates
Triggers and targeting options
Integration with email apps
Basic campaign analytics
Why is Thrive Leads the best OptinMonster alternative?
Thrive Leads gives you a comparable set of features at a lower price. If we divide the annual cost of Thrive Leads, it comes to around $8 for a month. Besides, if you have a WordPress website, you’ll be happy with flawless integration and WooCommerce features.
The Thrive Leads plugin costs $97/yr. To get the full lead generation platform Thrive Suite, you’ll pay $299/yr. There’s also a 30-day money-back guarantee.
Best OptinMonster alternatives: our recommendations
So, which is the best alternative to OptinMonster for you?
The answer, of course, depends on the needs of your business.
But here are our tips if you’re interested:
Choose Wisepops if you’re running an ecommerce business and want to build your email list and sell more.
Consider Brave Builder, Thrive Leads, or Icegram if you’d like a dedicated WordPress plugin for optimizing conversion rates.
If you’re a freelancer trying to get conversions on your WordPress site, try Hustle or Popup Builder.
But if you’re a SaaS business looking for an OptinMonster alternative, consider OptiMonk or Unbounce.
Oleksii Kovalenko is a digital marketing expert and a writer with a degree in international marketing. He has seven years of experience helping ecommerce store owners promote their businesses.