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Last updated Mon Jan 22 2024

20+ Exit-Intent Popup Examples [Guide 2024]

We love exit popups.

Why?

Because they’re so powerful—businesses collect emails 11 times faster when they add them to their websites.

In this post, you’ll see some of those high-performing exit popup campaigns. So, without further ado, let’s review 24 examples of exit intent popups you can copy.

Table of contents:

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What is an exit-intent popup?

Exit-intent popup is a popup that uses the exit-intent detection technology to detect when visitors are about to leave the website and make a final offer to encourage them to convert or continue browsing.

Exit popup example

Exit popups can be shown to every visitor, on every page, so online businesses use them to reduce cart abandonment, build email lists, and collect feedback from visitors.

If you'd like to add exit intent campaigns to your website, try Wisepops, a top-rated exit popup app:

No cc needed, unllimited free trial.

Not ready yet? See who uses Wisepops.

★★★★★

"Wisepops has been a fantastic unlock for our team as we continue to focus on acquisition and engagement. We have seen great success with our entry and exit intent campaigns..."

Wisepops review from Capterra

How do exit popups work, exactly?

An exit popup software adds a short script to the website to track a visitor’s mouse movements, paying particular attention to where the cursor goes. It looks for exit intent triggers continuously, which typically means noticing when a visitor moves the cursor outside of the active area on the browser.

That’s because, to the exit intent technology, such action suggests that the visitor:

  • Might have decided to type in another URL into the browser’s address bar,

  • Close the current tab or switch to another one, or

  • Wants to click the browser’s Back button and return to another page.

Since doing any of the above would result in them leaving the site, the exit intent script triggers a popup to appear.

Did you know that you can make mobile exit intent popups that meet Google's UX requirements?

Find out more: How mobile exit intent works

Are exit popups effective?

On average, exit intent popups convert about 2.87% of visitors:

popups trigger statistics

Although exit intent popups are not the most effective, the top 10% of exit campaigns, however, convert up to 19.63% of visitors.

So—

But how come displaying a message to a leaving visitor in exit pop ups works so well?

Logically, people should ignore it and move on, right?

Well, that’d be true, except for one little detail – the “pattern interrupt” technique used by exit popups:

An exit popup interrupting a person’s action to leave the site makes them more likely to stop and consider the message.

Contrast that with the way traditional ways to generate leads, relying on a person to notice the message, and you’ll see why popups deliver much stronger results.

Traditional forms ☑️Exit intent popups ✅
Campaigns embedded on a few pages, passivelyAppear on all website pages
Forms engage only with copy and designEngage visitors by actively interrupting browsing
Rely on a visitor noticing and deciding to actGrab the attention of visitors and make them reconsider leaving by giving an incentive

Related content:

Get discount and coupon code ideas for your exit intent popups

Exit-intent popup examples

Let’s start with exit opt-in exit popups, popups designed to collect emails. I've added the best practices to these exit intent popup examples, too.

1. Taylor Stitch

With this exit intent popup example, Taylor Stitch adds new members to the referral program. I’d like to specifically point out the stunning background (which is in line with the website’s design). Also, multiple ways to sign up give the brand more chances to convert visitors.

Referral exit popup example
email capture popup template
More inspiration

2. Asphalte

An absolutely stunning exit-intent example that complements the overall design of Asphalte, one of the most successful Shopify stores. Note how the text is displayed without some extra background, which decreases readability a bit but focuses the attention on the visual.

Exit popup on Asphalte
asphalte
Asphalte gets 4,000 leads every month with popups:

3. Death Wish Coffee

This is the best example of an exit-intent popup with an attention-grabbing image. Combined with a valuable offer, it’s just an awesome example from a unique brand.

An exit popup example

4. Madsen Cycles

Why not add animation to an exit-intent popup? That’s what the folks over at Madsen Cycles probably thought and came with this popup—definitely worth our attention.

An exit popup example

5. PRESS Heathfoods

What I especially like about this exit-intent popup example is the copy. The headline asks us to see what the brand has to offer before closing—that’s clear and straightforward. Also, the discount amount is written in bold, so we understand how we can benefit right away.

An exit popup example that offers discount

6. Blume

A simple, straightforward, and well-designed exit popup with a lot of value. The Blume’s example perfectly blends in with the overall website’s design.

An exit popup example

Blume is also one of the most successful businesses running on Shopify. Find out how stores like Blume succeeded: Shopify success stories.

Blume is using our popup builder, Wisepops, to create exit-intent popups.

Case Study

Learn how Blume converts up 5% of their store visitors with popups: Blume success story

7. Neil Patel

Here’s an interesting exit intent popup from an SaaS business. Neil Patel, a well-known digital marketers, makes it easy to try his services with this popup. That’s a good way to generate leads by taking a creative approach.

The lead generating exit popup example

Related content:

Exit popup software

8. World Of Watches

This e-commerce site went for a full-size exit popup (a good way to make sure the visitors won’t miss it). And the visual they added made it simply stunning. They also included a visible discount to convince the most reluctant users to subscribe.

An exit intent popup on WorldOfWatches

9. Leesa

We love this exit popup. First, because everyone loves a $100 discount. Then, because the popup style perfectly matches Leesa’s visual identity.

The CTA is also very efficient. Does it say “Submit my email” or “Subscribe”? Nope, instead it associates the subscription with a direct benefit for the user. That’s a great example of customer-focused ecommerce copywriting for popups.

An example of customer-focused popup

10. Hidrate Spark

Hidrate Spark has included all the good elements of an irresistible exit popup:

  • Discount

  • Some sense of urgency (“If you sign up now!”)

  • Testimonial to remind subscribers of the benefits of the product

An exit popup on HidrateSpark

11. Basic Outfitters

Basic Outfitters have added a catchy headline to their creation, a quick reminder of the benefits of subscribing (including a power word, “surprising”), and an attractive visual. Their exit popup is a good example of how to leverage the exit intent technology in e-commerce.

An exit popup example with email address field

12. StyleRunner

If there was any such thing as popup marketing courses, this popup design example should be part of the curriculum. StyleRunner has included all the ingredients for a high-converting exit popup:

  • Join the squad” creates a sense of community. You’re not only subscribing, you’re joining a movement.

  • The second headline insists on the discount (quick reminder, discount codes are still the best way to help convert customers)

  • The copy insists on all the benefits of joining the newsletters and leverages the fear of missing out (who would want to risk missing out on limited-time offers, new arrivals, and flash sales?)

  • The call-to-action highlights the immediate benefit of joining the newsletter (getting the offer delivered to one’s inbox)

StyleRunner.com discount popup

13. Backlinko

This popup by star blogger Brian Dean does a very good job of sharing a problem (“How can I get more visitors to join my website”) and providing an immediate solution. Notice also how the ebook is presented as a hardcover book. It certainly looks better than a PDF icon, don’t you think?

An exit intent popup on Backlinko

14. TOMS

This exit popup example is special because it contains a countdown to create a sense of urgency—a proven technique to get conversions.

toms exit popup example

15. Marie Claire

Combine a stunning visual representing the luxury universe and a good offer (50 beauty tips) and you get MC’s popup.

Popup with email address form that offers beauty tips

16. OverstockArt

OverstockArt uses this exit popup on its blog. Since the company sells quality wall art reproductions, their example has that artsy feel (and a good value for potential subscribers).

Exit popup example

OverstockArt also generates 1,000 monthly leads with exit-intent popups.

See details: Overstockart case study.

17. JarJackets

There’s nothing better than adding a bit of fun to convince subscribers to join. Displaying this wheel of fortune on exit, JJ is sure to engage its visitors and capture their email addresses in no time.

A spin-to-win popup used in exit modal

18. Le Creuset

Le Creuset does an amazing job with this simple exit intent popup. Their recipe is simple: 50% fear of missing out (“know what’s new with Le Creuset”) and 50% good offer (Free shipping).

An exit modal on Le Creuset

19. GlobeIn

A good offer and a simple call-to-action. That’s what GlobeIn uses to convince shoppers to complete their purchase with this exit popup example.

GlobeIn's exit message

20. Pixelme

It might sound simple but offering “a surprise” can be a very convincing offer. Pixelme.me converts 4.7% of the users who see this exit popup into subscribers. Not bad!

An exit popup on PixelMe.me

21. Patyka

Free shipping is still the primary motivator for purchasing. That’s why this exit intent popup example is so brilliant—provides a strong incentive to complete their order (free shipping + a free product).

Exit-popup example from Patyka

22. The Ce Shop

Simple, yet effective exit intent popup example, displaying a big coupon on the cart page when the visitors are about to leave is one sure way to convince them to proceed to the payment.

A cart abandonment popup on theceshop.com

Exit-intent popup examples: wrapping up

We hope this selection of exit popup examples inspired you.

If you think we missed a good exit popup example, feel free to suggest it in the comments, we’ll be happy to add it to our selection.

Greg D'Aboville

Greg is a former Head of Growth at Wisepops. He has a degree from the ESSEC Business School and has been working in digital marketing since 2014.

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