We love exit popups.
Because they’re so powerful—our clients collect emails 11 times faster when they set up exit popups.
In this post, you’ll see some of those high-performing campaigns. So, without further ado, let’s review 24 examples of exit intent popups you can copy.
Table of contents:
What is an exit-intent popup?
Exit-intent popup is a popup that is displayed when a website visitor moves their pointer closer to the closing button in their browser’s tab. This kind of popup uses the exit-intent technology to detect when visitors are about to leave.
Exit popups are great because they can be shown to every visitor. That’s why online businesses use them to reduce cart abandonment, build an email list, and collect feedback from visitors.
How to create exit-intent popups
Follow these steps to create an exit intent popup:
Create a campaign
Choose to display on exit
To get started, get an account in Wisepops (it's our own popup app, rated 5 stars on Shopify).
Wisepops review from Capterra ⭐⭐⭐⭐⭐
Here's a quick tutorial on how to create exit popups in Wisepops:
Once you created an account, go to the dashboard to begin.
1. Create a campaign
In Popups tab, go to Campaign Assistant > Grow your audience > Newsletter.
Next, choose the template (either from a built-in gallery or this inspiration gallery below):
Get a head start on designing exit intent popups. Browse our library of designer-made popup templates:
2. Add content
Once you've chosen the template for your exit intent popup, add content like an image, text, and customize it to look like a natural part of your website.
3. Choose to display on exit
Now, go to Display Rules in the main menu on the left side of your screen. There, click the On Exit setting:
From there, you can save your campaign and click Done editing.
There are a few other cool things you can do like targeting (choosing the category of visitors to show your exit intent popup to), but these four steps are what you need to make basic exit popups.
Now, let’s see some beautiful exit-intent popup examples.
Exit intent popup examples
Let’s start with exit opt-in exit popups, popups designed to collect emails.
1. Taylor Stitch
With this exit intent popup example, Taylor Stitch adds new members to the referral program. I’d like to specifically point out the stunning background (which is in line with the website’s design). Also, multiple ways to sign up give the brand more chances to convert visitors.
An absolutely stunning exit-intent example that complements the overall design of Asphalte, one of the most successful Shopify stores. Note how the text is displayed without some extra background, which decreases readability a bit but focuses the attention on the visual.
3. Death Wish Coffee
This is the best example of an exit-intent popup with an attention-grabbing image. Combined with a valuable offer, it’s just an awesome example from a unique brand.
4. Madsen Cycles
Why not add animation to an exit-intent popup? That’s what the folks over at Madsen Cycles probably thought and came with this popup—definitely worth our attention.
5. PRESS Heathfoods
What I especially like about this exit-intent popup example is the copy. The headline asks us to see what the brand has to offer before closing—that’s clear and straightforward. Also, the discount amount is written in bold, so we understand how we can benefit right away.
A simple, straightforward, and well-designed exit popup with a lot of value. The Blume’s example perfectly blends in with the overall website’s design.
Blume is also one of the most successful businesses running on Shopify. Find out how stores like Blume succeeded: Shopify Success Stories.
Blume is using our popup builder, Wisepops, to create exit-intent popups.
Learn how Blume converts up 5% of their store visitors with popups: Blume success story
7. Neil Patel
Here’s an interesting exit intent popup from an SaaS business. Neil Patel, a well-known digital marketers, makes it easy to try his services with this popup. That’s a good way to generate leads by taking a creative approach.
8. World Of Watches
This e-commerce site went for a full-size exit popup (a good way to make sure the visitors won’t miss it). And the visual they added made it simply stunning. They also included a visible discount to convince the most reluctant users to subscribe.
We love this exit popup. First, because everyone loves a $100 discount. Then, because the popup style perfectly matches Leesa’s visual identity.
The CTA is also very efficient. Does it say “Submit my email” or “Subscribe”? Nope, instead it associates the subscription with a direct benefit for the user. That’s a great example of customer-focused ecommerce copywriting for popups.
10. Hidrate Spark
Hidrate Spark has included all the good elements of an irresistible exit popup:
Some sense of urgency (“If you sign up now!”)
Testimonial to remind subscribers of the benefits of the product
11. Basic Outfitters
Basic Outfitters have added a catchy headline to their creation, a quick reminder of the benefits of subscribing (including a power word, “surprising”), and an attractive visual. Their exit popup is a good example of how to leverage the exit intent technology in e-commerce.
If there was any such thing as popup marketing courses, this popup example should be part of the curriculum. StyleRunner has included all the ingredients for a high-converting exit popup:
Join the squad” creates a sense of community. You’re not only subscribing, you’re joining a movement.
The second headline insists on the discount (quick reminder, discount codes are still the best way to help convert customers according to a DealNerd Study)
The copy insists on all the benefits of joining the newsletters and leverages the fear of missing out (who would want to risk missing out on new arrivals, and limited editions?)
The call-to-action highlights the immediate benefit of joining the newsletter (getting the offer delivered to one’s inbox)
This popup by star blogger Brian Dean does a very good job of sharing a problem (“How can I get more visitors to join my website”) and providing an immediate solution. Notice also how the ebook is presented as a hardcover book. It certainly looks better than a PDF icon, don’t you think?
14. Five Four Club
This exit popup example doesn’t even need a comment. It’s gorgeous and simply does its job.
15. Marie Claire
Combine a stunning visual representing the luxury universe and a good offer (50 beauty tips) and you get MC’s popup.
OverstockArt uses this exit popup on its blog. Since the company sells quality wall art reproductions, their example has that artsy feel (and a good value for potential subscribers).
OverstockArt also generates 1,000 monthly leads with exit-intent popups. See details: Overstockart Lead Generation Story.
There’s nothing better than adding a bit of fun to convince subscribers to join. Displaying this wheel of fortune on exit, JJ is sure to engage its visitors and capture their email addresses in no time.
18. Le Creuset
Le Creuset does an amazing job with this simple exit intent popup. Their recipe is simple: 50% fear of missing out (“know what’s new with Le Creuset”) and 50% good offer (Free shipping).
A good offer and a simple call-to-action. That’s what GlobeIn uses to convince shoppers to complete their purchase with this exit popup example.
It might sound simple but offering “a surprise” can be a very convincing offer. Pixelme.me converts 4.7% of the users who see this exit popup into subscribers. Not bad!
Free shipping is still the primary motivator for purchasing. That’s why this exit intent popup example is so brilliant—provides a strong incentive to complete their order (free shipping + a free product).
22. The Ce Shop
Simple, yet effective, displaying a big coupon on the cart page when the visitors are about to leave is one sure way to convince them to proceed to the payment.
23. Xero Shoes
Displaying a time-limited offer ranks among the most convincing ways to convert a visitor now. Guess what Xero Shoes is doing with their exit popup? They offer a coupon which expires after 3 minutes.
24. Kate Somerville
Two offers for the price of one. By offering a discount and a gift, KS’ team provides an irresistible incentive to buy today (remember the importance of popup timing?)
Exit-intent popup examples: wrap-up
We hope this selection of exit popup examples inspired you.
If you think we missed a good example, feel free to suggest it in the comments, we’ll be happy to add it to our selection.
Greg is a former Head of Growth at Wisepops. He has a degree from the ESSEC Business School and has been working in digital marketing since 2014.