We love exit popups.
Because they’re so powerful—businesses collect emails 11 times faster when they add them to their websites.
In this post, you’ll see some of those high-performing exit popup campaigns. So, without further ado, let’s review 24 examples of exit intent popups you can copy.
Table of contents:
Create an exit popup easily. Reliable exit intent detection. Powerful ecommerce features
What is an exit-intent popup?
Exit-intent popup is a popup that uses the exit-intent detection technology to detect when visitors are about to leave the website and make a final offer to encourage them to convert or continue browsing.
Exit popups can be shown to every visitor, on every page, so online businesses use them to reduce cart abandonment, build email lists, and collect feedback from visitors.
If you'd like to add exit intent campaigns to your website, try Wisepops, a top-rated exit popup app:
No cc needed, unllimited free trial.
Not ready yet? See who uses Wisepops.
"Wisepops has been a fantastic unlock for our team as we continue to focus on acquisition and engagement. We have seen great success with our entry and exit intent campaigns..."
Wisepops review from Capterra
How do exit popups work, exactly?
An exit popup software adds a short script to the website to track a visitor’s mouse movements, paying particular attention to where the cursor goes. It looks for exit intent triggers continuously, which typically means noticing when a visitor moves the cursor outside of the active area on the browser.
That’s because, to the exit intent technology, such action suggests that the visitor:
Might have decided to type in another URL into the browser’s address bar,
Close the current tab or switch to another one, or
Wants to click the browser’s Back button and return to another page.
Since doing any of the above would result in them leaving the site, the exit intent script triggers a popup to appear.
Are exit popups effective?
On average, exit intent popups convert about 2.87% of visitors:
Although exit intent popups are not the most effective, the top 10% of exit campaigns, however, convert up to 19.63% of visitors.
But how come displaying a message to a leaving visitor in exit pop ups works so well?
Logically, people should ignore it and move on, right?
Well, that’d be true, except for one little detail – the “pattern interrupt” technique used by exit popups:
An exit popup interrupting a person’s action to leave the site makes them more likely to stop and consider the message.
Contrast that with the way traditional ways to generate leads, relying on a person to notice the message, and you’ll see why popups deliver much stronger results.
|Traditional forms ☑️
|Exit intent popups ✅
|Campaigns embedded on a few pages, passively
|Appear on all website pages
|Forms engage only with copy and design
|Engage visitors by actively interrupting browsing
|Rely on a visitor noticing and deciding to act
|Grab the attention of visitors and make them reconsider leaving by giving an incentive
Exit-intent popup examples
Let’s start with exit opt-in exit popups, popups designed to collect emails. I've added the best practices to these exit intent popup examples, too.
1. Taylor Stitch
With this exit intent popup example, Taylor Stitch adds new members to the referral program. I’d like to specifically point out the stunning background (which is in line with the website’s design). Also, multiple ways to sign up give the brand more chances to convert visitors.
An absolutely stunning exit-intent example that complements the overall design of Asphalte, one of the most successful Shopify stores. Note how the text is displayed without some extra background, which decreases readability a bit but focuses the attention on the visual.
3. Death Wish Coffee
This is the best example of an exit-intent popup with an attention-grabbing image. Combined with a valuable offer, it’s just an awesome example from a unique brand.
4. Madsen Cycles
Why not add animation to an exit-intent popup? That’s what the folks over at Madsen Cycles probably thought and came with this popup—definitely worth our attention.
5. PRESS Heathfoods
What I especially like about this exit-intent popup example is the copy. The headline asks us to see what the brand has to offer before closing—that’s clear and straightforward. Also, the discount amount is written in bold, so we understand how we can benefit right away.
A simple, straightforward, and well-designed exit popup with a lot of value. The Blume’s example perfectly blends in with the overall website’s design.
Blume is also one of the most successful businesses running on Shopify. Find out how stores like Blume succeeded: Shopify success stories.
Blume is using our popup builder, Wisepops, to create exit-intent popups.
Learn how Blume converts up 5% of their store visitors with popups: Blume success story
7. Neil Patel
Here’s an interesting exit intent popup from an SaaS business. Neil Patel, a well-known digital marketers, makes it easy to try his services with this popup. That’s a good way to generate leads by taking a creative approach.
8. World Of Watches
This e-commerce site went for a full-size exit popup (a good way to make sure the visitors won’t miss it). And the visual they added made it simply stunning. They also included a visible discount to convince the most reluctant users to subscribe.
We love this exit popup. First, because everyone loves a $100 discount. Then, because the popup style perfectly matches Leesa’s visual identity.
The CTA is also very efficient. Does it say “Submit my email” or “Subscribe”? Nope, instead it associates the subscription with a direct benefit for the user. That’s a great example of customer-focused ecommerce copywriting for popups.
10. Hidrate Spark
Hidrate Spark has included all the good elements of an irresistible exit popup:
Some sense of urgency (“If you sign up now!”)
Testimonial to remind subscribers of the benefits of the product
11. Basic Outfitters
Basic Outfitters have added a catchy headline to their creation, a quick reminder of the benefits of subscribing (including a power word, “surprising”), and an attractive visual. Their exit popup is a good example of how to leverage the exit intent technology in e-commerce.
If there was any such thing as popup marketing courses, this popup design example should be part of the curriculum. StyleRunner has included all the ingredients for a high-converting exit popup:
Join the squad” creates a sense of community. You’re not only subscribing, you’re joining a movement.
The second headline insists on the discount (quick reminder, discount codes are still the best way to help convert customers)
The call-to-action highlights the immediate benefit of joining the newsletter (getting the offer delivered to one’s inbox)
This popup by star blogger Brian Dean does a very good job of sharing a problem (“How can I get more visitors to join my website”) and providing an immediate solution. Notice also how the ebook is presented as a hardcover book. It certainly looks better than a PDF icon, don’t you think?
This exit popup example is special because it contains a countdown to create a sense of urgency—a proven technique to get conversions.
15. Marie Claire
Combine a stunning visual representing the luxury universe and a good offer (50 beauty tips) and you get MC’s popup.
OverstockArt uses this exit popup on its blog. Since the company sells quality wall art reproductions, their example has that artsy feel (and a good value for potential subscribers).
OverstockArt also generates 1,000 monthly leads with exit-intent popups.
See details: Overstockart case study.
There’s nothing better than adding a bit of fun to convince subscribers to join. Displaying this wheel of fortune on exit, JJ is sure to engage its visitors and capture their email addresses in no time.
18. Le Creuset
Le Creuset does an amazing job with this simple exit intent popup. Their recipe is simple: 50% fear of missing out (“know what’s new with Le Creuset”) and 50% good offer (Free shipping).
A good offer and a simple call-to-action. That’s what GlobeIn uses to convince shoppers to complete their purchase with this exit popup example.
It might sound simple but offering “a surprise” can be a very convincing offer. Pixelme.me converts 4.7% of the users who see this exit popup into subscribers. Not bad!
Free shipping is still the primary motivator for purchasing. That’s why this exit intent popup example is so brilliant—provides a strong incentive to complete their order (free shipping + a free product).
22. The Ce Shop
Simple, yet effective exit intent popup example, displaying a big coupon on the cart page when the visitors are about to leave is one sure way to convince them to proceed to the payment.
Exit-intent popup examples: wrapping up
We hope this selection of exit popup examples inspired you.
If you think we missed a good exit popup example, feel free to suggest it in the comments, we’ll be happy to add it to our selection.
Greg is a former Head of Growth at Wisepops. He has a degree from the ESSEC Business School and has been working in digital marketing since 2014.
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