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Last updated Wed Aug 09 2023

24 Exit-Intent Popup Examples to Convert Visitors

We love exit popups.


Because they’re so powerful—our clients collect emails 11 times faster when they set up exit popups.

In this post, you’ll see some of those high-performing campaigns. So, without further ado, let’s review 24 examples of exit intent popups you can copy.

Table of contents:

What is an exit-intent popup?

Exit-intent popup is a popup that is displayed when a website visitor moves their pointer closer to the closing button in their browser’s tab. This kind of popup uses the exit-intent technology to detect when visitors are about to leave.

Exit popup example

Exit popups are great because they can be shown to every visitor. That’s why online businesses use them to reduce cart abandonment, build an email list, and collect feedback from visitors.

How to create exit-intent popups

Follow these steps to create an exit intent popup:

  1. Create a campaign

  2. Add content

  3. Choose to display on exit

  4. Publish

To get started, get an account in Wisepops (it's our own popup app, rated 5 stars on Shopify).

"A brilliant dashboard that helps you create any popup you want within an hour or even less, it took me 15 min once I knew the offer that I wanted to show."

Wisepops review from Capterra ⭐⭐⭐⭐⭐

Here's a quick tutorial on how to create exit popups in Wisepops:

Once you created an account, go to the dashboard to begin.

1. Create a campaign

In Popups tab, go to Campaign Assistant > Grow your audience > Newsletter.

Next, choose the template (either from a built-in gallery or this inspiration gallery below):

Shop now sales popup
Free popup templates

Get a head start on designing exit intent popups. Browse our library of designer-made popup templates:

➡️ Go to templates

2. Add content

Once you've chosen the template for your exit intent popup, add content like an image, text, and customize it to look like a natural part of your website.

creating exit popup
3. Choose to display on exit

Now, go to Display Rules in the main menu on the left side of your screen. There, click the On Exit setting:

exit intent technology
4. Publish

From there, you can save your campaign and click Done editing.

There are a few other cool things you can do like targeting (choosing the category of visitors to show your exit intent popup to), but these four steps are what you need to make basic exit popups.

Now, let’s see some beautiful exit-intent popup examples.

Exit intent popup examples

Let’s start with exit opt-in exit popups, popups designed to collect emails.

1. Taylor Stitch

With this exit intent popup example, Taylor Stitch adds new members to the referral program. I’d like to specifically point out the stunning background (which is in line with the website’s design). Also, multiple ways to sign up give the brand more chances to convert visitors.

Referral exit popup example
email capture popup template
More inspiration

2. Asphalte

An absolutely stunning exit-intent example that complements the overall design of Asphalte, one of the most successful Shopify stores. Note how the text is displayed without some extra background, which decreases readability a bit but focuses the attention on the visual.

Exit popup on Asphalte
Asphalte gets 4,000 leads every month with popups:

3. Death Wish Coffee

This is the best example of an exit-intent popup with an attention-grabbing image. Combined with a valuable offer, it’s just an awesome example from a unique brand.

An exit popup example

4. Madsen Cycles

Why not add animation to an exit-intent popup? That’s what the folks over at Madsen Cycles probably thought and came with this popup—definitely worth our attention.

An exit popup example

5. PRESS Heathfoods

What I especially like about this exit-intent popup example is the copy. The headline asks us to see what the brand has to offer before closing—that’s clear and straightforward. Also, the discount amount is written in bold, so we understand how we can benefit right away.

An exit popup example that offers discount

6. Blume

A simple, straightforward, and well-designed exit popup with a lot of value. The Blume’s example perfectly blends in with the overall website’s design.

An exit popup example

Blume is also one of the most successful businesses running on Shopify. Find out how stores like Blume succeeded: Shopify Success Stories.

Blume is using our popup builder, Wisepops, to create exit-intent popups.

Case Study

Learn how Blume converts up 5% of their store visitors with popups: Blume success story

7. Neil Patel

Here’s an interesting exit intent popup from an SaaS business. Neil Patel, a well-known digital marketers, makes it easy to try his services with this popup. That’s a good way to generate leads by taking a creative approach.

The lead generating exit popup example

8. World Of Watches

This e-commerce site went for a full-size exit popup (a good way to make sure the visitors won’t miss it). And the visual they added made it simply stunning. They also included a visible discount to convince the most reluctant users to subscribe.

An exit intent popup on WorldOfWatches

9. Leesa

We love this exit popup. First, because everyone loves a $100 discount. Then, because the popup style perfectly matches Leesa’s visual identity.

The CTA is also very efficient. Does it say “Submit my email” or “Subscribe”? Nope, instead it associates the subscription with a direct benefit for the user. That’s a great example of customer-focused ecommerce copywriting for popups.

An example of customer-focused popup

10. Hidrate Spark

Hidrate Spark has included all the good elements of an irresistible exit popup:

  • Discount

  • Some sense of urgency (“If you sign up now!”)

  • Testimonial to remind subscribers of the benefits of the product

An exit popup on HidrateSpark

11. Basic Outfitters

Basic Outfitters have added a catchy headline to their creation, a quick reminder of the benefits of subscribing (including a power word, “surprising”), and an attractive visual. Their exit popup is a good example of how to leverage the exit intent technology in e-commerce.

An exit popup example with email address field

12. StyleRunner

If there was any such thing as popup marketing courses, this popup example should be part of the curriculum. StyleRunner has included all the ingredients for a high-converting exit popup:

  • Join the squad” creates a sense of community. You’re not only subscribing, you’re joining a movement.

  • The second headline insists on the discount (quick reminder, discount codes are still the best way to help convert customers according to a DealNerd Study)

  • The copy insists on all the benefits of joining the newsletters and leverages the fear of missing out (who would want to risk missing out on new arrivals, and limited editions?)

  • The call-to-action highlights the immediate benefit of joining the newsletter (getting the offer delivered to one’s inbox)

StyleRunner.com discount popup

13. Backlinko

This popup by star blogger Brian Dean does a very good job of sharing a problem (“How can I get more visitors to join my website”) and providing an immediate solution. Notice also how the ebook is presented as a hardcover book. It certainly looks better than a PDF icon, don’t you think?

An exit intent popup on Backlinko

14. Five Four Club

This exit popup example doesn’t even need a comment. It’s gorgeous and simply does its job.

An exit message on Five Four Club

15. Marie Claire

Combine a stunning visual representing the luxury universe and a good offer (50 beauty tips) and you get MC’s popup.

Popup with email address form that offers beauty tips

16. OverstockArt

OverstockArt uses this exit popup on its blog. Since the company sells quality wall art reproductions, their example has that artsy feel (and a good value for potential subscribers).

Exit popup example

OverstockArt also generates 1,000 monthly leads with exit-intent popups. See details: Overstockart Lead Generation Story.

17. JarJackets

There’s nothing better than adding a bit of fun to convince subscribers to join. Displaying this wheel of fortune on exit, JJ is sure to engage its visitors and capture their email addresses in no time.

A spin-to-win popup used in exit modal

18. Le Creuset

Le Creuset does an amazing job with this simple exit intent popup. Their recipe is simple: 50% fear of missing out (“know what’s new with Le Creuset”) and 50% good offer (Free shipping).

An exit modal on Le Creuset

19. GlobeIn

A good offer and a simple call-to-action. That’s what GlobeIn uses to convince shoppers to complete their purchase with this exit popup example.

GlobeIn's exit message

20. Pixelme

It might sound simple but offering “a surprise” can be a very convincing offer. Pixelme.me converts 4.7% of the users who see this exit popup into subscribers. Not bad!

An exit popup on PixelMe.me

21. Patyka

Free shipping is still the primary motivator for purchasing. That’s why this exit intent popup example is so brilliant—provides a strong incentive to complete their order (free shipping + a free product).

Exit-popup example from Patyka

22. The Ce Shop

Simple, yet effective, displaying a big coupon on the cart page when the visitors are about to leave is one sure way to convince them to proceed to the payment.

A cart abandonment popup on theceshop.com

23. Xero Shoes

Displaying a time-limited offer ranks among the most convincing ways to convert a visitor now. Guess what Xero Shoes is doing with their exit popup? They offer a coupon which expires after 3 minutes.

A time-limited offer displayed on exit on Xero Shoes

24. Kate Somerville

Two offers for the price of one. By offering a discount and a gift, KS’ team provides an irresistible incentive to buy today (remember the importance of popup timing?)

An exit popup on KateSommerville.com

Exit-intent popup examples: wrap-up

We hope this selection of exit popup examples inspired you.

If you think we missed a good example, feel free to suggest it in the comments, we’ll be happy to add it to our selection.

Greg D'Aboville

Greg D'Aboville

Greg is a former Head of Growth at Wisepops. He has a degree from the ESSEC Business School and has been working in digital marketing since 2014.