12 Campaigns You Can Launch With Wisepops Today [and Boost Conversions]

Wisepops is a powerful platform that specializes in lead generation, conversion rate optimization, and increasing sales.

But, as you'll discover in a bit, it's much more than that.

Wisepops can help you improve product discovery, build product waitlists, boost sales with AI-generated product recommendations and upsell messages, find out effective tactics with CRO experiments and A/B testing, and monitor results closely—while tracking results for continuous improvement.

Our goal is to give you onsite channels and data needed to make your visitors’ browsing and shopping experience positive and personalized. Because that’s what really leads to loyal customers and more sales and conversions.

If you're new to Wisepops or considering our platform for your website, this guide will give you practical and easy-to-implement ideas for your first (and the second, and the third) campaign.

Consider these use cases that you can try today (all made by Wisepops users!):

• Increase engagement with your new products and collections

• Raise more awareness of special offers and time-limited deals

• Increase sales with automated product recommendations

• Build your email list with popups and onsite notifications

• Share welcome messages and introduce your brand

• Qualify leads through enriched data capture

• Convert visitors who have products in the cart with exit campaigns

• Improve product discovery and lead generation with quizzes

• Make personalized offers to your regular customers

• Get more customer loyalty program signups

• Convert more visitors during the holiday period with gamified campaigns

• Collect customer feedback with NPS surveys

Here are some of the features I’ll be using for these campaigns:

Increase engagement with your new products and collections

Ensuring strong visibility for new products on the homepage is critical for generating customer interest. This can be challenging, especially when there’s limited space and multiple products or collections to announce.

Wisepops onsite notifications could be an indispensable channel for such projects. Designed to increase the visibility of marketing messages, it’s a completely new way to engage and convert visitors on websites.

With notifications, you can share product announcements in a cool-looking feed in your store’s header. To open the feed and browse notifications, visitors simply click the “bell.”

Here’s the “bell” at Black Ember, a California-based lifestyle brand. As you can see, there are five unread messages for us to check out. Your visitors will surely notice them, too:

Click it and we see the feed with product announcements waiting for us to explore. 

The first two promote new items while the third one invites us to watch a “products in action” video, so it’s a perfect combination to engage both new and regular customers:

I click the second notification (“Introducing EmberTex”) to get more details. 

There’s a short intro to the new product, containing some important info like the abrasion-resistant coating. Like that, with one short message, we let visitors know about the new arrival as well as one of its main features:

Just like Black Ember, you can also engage visitors with pre-order offers, product announcements, new arrivals, and any other messages you’d like to share. By doing so, you keep your homepage clean and/or focused on other announcements.

But is it also effective? You bet!

Black Ember’s marketing team achieved impressive results, including driving 4,019  visitors to two new products with a few notifications.

For more details, see this case study with Black Ember. 

Let’s keep going…

Besides onsite notifications, Wisepops has more channels to effectively increase engagement with product announcements: embedded forms, popups, and bars.

Let me show how to put the spotlight on new arrivals with popups.

You can make campaigns that appear only on your homepage or another popular page. Just add some attention-grabbing text, a nice visual, and a link to drive visitors to the desired page.

Oé Wines, for example, has recently announced The 3 Oé Essences, a new line of drinks (botanical sodas) with this good-looking campaign:

And one more creative idea…

Have a video where you show off your new products?

You should definitely give it more visibility on your website. One great idea is to include that video in a popup campaign! 

L'Atelier d'Amaya, a French jewelry store, promotes their new collection in this good-looking campaign. The video appears to those who visit the store after clicking a link in an email—a good idea to make sure that the video is seen by loyal customers:

Raise more awareness of special offers and time-limited deals

If you’re wondering if you could promote your time-limited discounts and other offers in the notification feed, the answer is yes!

In fact, that’s one of the popular use cases for onsite notifications in ecommerce. Add your flash sales, first-order discounts, special offers, and other deals to the feed to maximize their visibility.

See this beautiful and inviting feed on Baudville—it’s packed with interesting offers for visitors to check out:

Increase sales with automated product recommendations

Creating personalized shopping experiences is one of the best ways to increase your sales. Product recommendations are a big part of that.

AI Wishlist from Wisepops is a fantastic tool to improve your recommendations. 

It’s a fully autonomous AI feature that generates product recommendations inside the onsite notification feed. The list is based on the visited items and arranged in the order of the best-performing product (based on your sales data) along with some upsell messages.

This strategy works—ecommerce websites using AI Wishlist generate up to 5% of revenue with it. Here’s an example from émoi émoi, a fashion store on Shopify: 11.5% of visitors who clicked AI Wishlist recommendations there ended up buying.

Here’s what the feed looks like (we worked with OddBalls, one of the UK’s most successful lifestyle brands to personalize the design to fit the website beautifully). Check out the first campaign on the top—that’s the wishlist!

Build your email list with popups and onsite notifications

One of the keys to growing your business is an engaged email list. Wisepops can help you with building one and adding new emails there every day. You’ve got embedded forms, popups, sticky bars, and onsite notifications to choose from.

To set up such a campaign, choose New visitors in the audience targeting options to ensure that only unregistered visitors see it:

As for the design, you can go for a standard “center of the screen” position like Nkuku (also note that they added a beautiful lightbox effect that blurred the background):

Or—

Consider placing your campaign in the “bottom center” of the screen like Uranus Viper. This position is the best in terms of conversions, converting up to 12.88% visitors (which is way higher than the average 4.65%):

In case you prefer other channels (or have popups running with other offers), onsite notifications are another great option to consider.

Just use the email signup template to create a good-looking notification in minutes.

Here’s how CODAGE Paris did it:

Another campaign we highly recommend is one for returning visitors.

That means the campaign will be displayed only to those who visited your website, didn’t convert, and then returned. That’s potential interest, right?

Setting up such a campaign is easy in Wisepops.

Just choose Returning visitors in audience targeting:

YesPark, a popular parking service, chose a bar to implement this campaign (they had a traditional popup displaying for new visitors, so they figured the next one should be non-intrusive—a great idea combining two campaigns!)

More than 1,200 visitors signed up through this bar, showing how crucial it is to personalize newsletter campaigns for returning visitors:

Share welcome messages and introduce your brand

Welcome messages are important.

They:

• Tell new visitors what your brand stands for

• Make your brand more memorable by introducing your identity, founders, and projects

• Build trust: 82% of shoppers are paying attention to the values and missions of the brands they buy from

Introduce your brand and your values with a warm welcome message. If you’re running an email capture popup, you can share this message with onsite notifications. It’s a perfect way to welcome visitors and guide them to the page where they can learn more about you.

Here’s how Beau Domaine does this:

Qualify leads through enriched data capture

Adding new fields to lead capture campaigns helps to get such valuable data as names, birthdays, phone numbers, or product preferences (in fact, 17% of Shopify stores have multi-step campaigns). 

But having all of them in one window could be a bit overwhelming and hurt conversions, so we need to be smart about it.

Beau Domaine has a good example that we can review.

Look at the first window in the campaign below. It’s got only one email signup field, so signing up to get a discount is very easy. That’s important because one field is always perceived as less demanding.

When we click “Subscribe,” we see the second window with four signup fields. That’s a lot, right? But there’s a good chance that the customer will not walk away dissatisfied.

Reason I: the discount is available after they signed up in the first window. So, there’s no need to fill out every single field to get it. Reason II: filling out the rest has benefits—for example, adding the birthday means getting a special discount on that day:

Convert visitors who have products in the cart with exit campaigns

An exit campaign is a classic onsite marketing idea, but that doesn’t mean it’s ineffective. 

In our recent research, we found that exit-intent was the second most popular popup trigger used by online businesses. And for a good reason—it was also the second most effective trigger. 

With Wisepops, creating any kind of exit campaigns is easy, both on mobile and desktop devices. Make your design, add an incentive, set the on-exit trigger, and—that’s the part that can make a difference—choose to show it only to those with at least one product in the cart (with a custom targeting property).

If you’d like to try this idea, these examples can help.

Here, Ferro Watches gives a 15% discount to those trying to exit product pages. Note that there’s a copyable discount code that’s available for 24 hours only:

OddBalls follows a similar approach (suggesting that this format could be very effective in generating sales!)—the only difference is that the discount code could be applied directly to the shopping cart in just one click:

Running a SaaS business? 

Exit campaigns can help you just as effectively as ecommerce stores.

This campaign below from Hallow, a popular Christian prayer and meditation app, promoted the extended trail. It played a key role in Hallow’s omnichannel marketing strategy that also featured paid ads and helped drive 32,533 visitors to the app’s signup page:

Improve product discovery and lead generation with quizzes

Do you have a product quiz at your online store? If yes, then there’s a good chance you want more visitors to take it and get personalized recommendations.

All onsite channels in Wisepops (onsite notifications, popups, bars, embedded forms) will help you drive more customers to your quiz and give you valuable engagement data. Page targeting in Wisepops will help you ensure that your quiz appears only on pages with a high buying intent.

To offer your quiz at exactly the right moment, consider these campaign ideas:

• A section embedded in the product category menu page. It’ll help engage hesitating customers who are browsing many products and needing help with choosing the right one

• A website popup that appears only on product pages 10 seconds after a visitor landed there. Again, it will be helpful for those wanting to choose a product based on their needs (see the Oé example below)

• An onsite notification with a link to the quiz that becomes available only after a visitor views at least two products (see the Syos campaign below)

Examples:

Oé, a producer of organic wines, offers a quiz in this good-looking popup campaign. I especially like how they showed that picking the right wine is quick and easy—just four questions and 30 seconds!

Syos, a seller of high-quality saxophone and clarinet mouthpieces, gives us another great example of improving product discovery. 

If we browse at least two products from the same category (in this case, tenor mouthpieces), we get an onsite notification offering us the quiz:

Make personalized offers to your regular customers

You know what they say, your 20% of customers bring 80% of revenue. That’s why creating personalized offers for regular customers—even tailored to each individual—is essential for driving growth.

But how exactly can you make an offer only to regular customers? Emails are one option, but what about those who don’t check them (with an average person getting tons of emails every day, it’s hard to blame them) and go to the website once in a while?

Enter Shopify targeting properties. 

With this handy feature, you can make campaigns displayed only to visitors who fit criteria pre-determined by you.

If you want to create a message with a special offer, say a free product for a purchase, create two properties: for a regular customer (let’s call them VIP) and for the purchase frequency (say, we want customers who bought five times).

I easily set up these properties in seconds. Just like that, you can also make highly personalized offers that appear to visitors who fit that criteria:

Example—

CODAGE Paris offered a free item for purchases over €100 only to regular customers:

Shopify targeting properties work with all channels in Wisepops, so you can pick a channel and implement the campaigns your way.

Get more customer loyalty program signups

Speaking about regular customers, how about getting some more signups for your loyalty program? You can raise a lot of awareness by adding an onsite notification with some details to your feed. Keep it there for a while—this notification will be seen by more visitors.

Add a link to the program’s page, of course, and monitor clicks with goal tracking to know the impact.

For example, here’s how A.P.C. does this:

Convert more visitors during the holiday period with gamified campaigns

When used for special dates or giveaways, gamified campaigns can make a difference for your lead generation and sales. For example, the most common gamified campaign example, spin-to-win popups, convert 125% more visitors than traditional ones.

Wisepops, of course, has templates for spin wheels, advent calendars, and giveaways:

To get some more leads and sales with gamification, consider these ideas from folks using Wisepops.

Give away a gift voucher during the holidays like OddBalls…

Or—

Have a gift festival for your regular customers like émoi émoi (this campaign generated over 8,000 new leads within one month)...

Or—

Have an Easter egg hunt on your online store like Soi Paris (233 customers redeemed the codes they found within 48 hours):

Collect feedback with NPS surveys

With Wisepops, you can get more customer feedback on your website with surveys.

Over 20 pre-made templates are at your disposal, from surveys containing multiple-choice questions to quick and simple NPS (Net Promoter Score) surveys.

Speaking of simple NPS surveys, take a look the template in the bottom center of the screen:

The marketing team at KOOKAÏ, a fashion store, took that template to create this campaign, which fits perfectly with their elegant website:

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Feel more convinced that Wisepops can improve your conversions and sales? 

We certainly think so.

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Head over to our success stories to see more detailed breakdowns of successful campaigns created by marketers like you.

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