Draft

Hallow engages 42K leads and increases app downloads

What is Hallow?

Hallow is the world’s most popular Christian prayer and meditation app, helping millions grow closer to God through guided audio content. Launched in 2018 and based in Chicago, Illinois, Hallow offers over 10,000 audio-guided meditations and prayers, including the Daily Rosary, Gospel reflections, and Bible in a Year with Fr. Mike Schmitz.

The app is available in seven languages, has been downloaded over 5 million times, and frequently ranks No. 1 in the App Store in multiple countries—particularly during the Christian season of Lent.

42K+website visitors
driven to Hallow’s app signup funnel
32K+website visitors
brought by one exit intent campaign
4K+website visitors
clicked through to the app signup funnel from the blog alone
#1App Store ranking
achieved in the U.S. and Brazil on Ash Wednesday

The challenges

For Hallow, Ash Wednesday marks the beginning of its most important growth period: Lent. It’s when millions seek out tools for spiritual renewal, and Hallow offers a 90-day free trial—its best deal of the year.

The marketing team needed to promote this offer widely and turn website visitors into app downloads. To do so, they launched a multichannel onsite campaign using Wisepops, including popups, bars, and embeds tailored for different content types and visitor segments.

“Hallow’s app offers a tremendous experience for people looking for meditation and prayer. Hallow turned to Wisepops to help people discovering Hallow through organic search and other channels more easily sign up for free trials...”

Stephen Spiewak, Director Of Organic Marketing, Hallow

The winning playbook

Here’s how Hallow used three key onsite formats—each contributing thousands of leads and amplifying the reach of their biggest seasonal promotion.

1. A sticky bar promoting the 90-day trial

To promote the trial without disrupting the experience, Hallow launched a sticky bar on the bottom of its website and blog. The bar featured social proof (millions of 5-star reviews), their familiar herald logo, and a clear CTA to sign up.

When clicked, the bar redirected visitors to the first step in the signup funnel: a survey designed to personalize the Hallow experience before using the app:

“With Wisepops allowing some CSS hacks, and making it easy to add text and emojis, we were able to include our familiar herald logo, as well as our five-star app rating, helping people understand that they can sign up for Hallow’s free trial while reading our blog on their desktop computer and then download our app on their phone.”

Stephen Spiewak, Director Of Organic Marketing, Hallow

2. Engaging visitors with an exit intent popup

This campaign brought together the brand’s Super Bowl ad, Lent promotion, and celebrity ambassadors Mark Wahlberg and Jonathan Roumie. The popup featured the same visuals and call to action from Hallow’s broader campaign, reinforcing familiarity across channels.

Visitors who were about to leave the site were reminded of the 90-day prayer challenge and invited to join—often after seeing the same campaign in ads or the Super Bowl spot.

“Being able to easily customize exit intent popups and optimize separately for mobile and for desktop made these really successful and were responsible for thousands of incremental purchases that we would not have otherwise had.”

Stephen Spiewak, Director Of Organic Marketing, Hallow

This campaign played an important role in the omnichannel marketing campaign, serving as a key onsite conversion tool. The brilliant design enhanced the overall cohesion of the campaign, spotlighting Mark and Jonathan, who were also featured in the Super Bowl and paid ads.

“We recognize that our different channels don’t operate in a vacuum and the work we do in one channel can support our marketing efforts in a different channel. Someone who saw our exit intent commercial could have been reminded about our Super Bowl commercial and decided to try Hallow. Or someone seeing one of our Mark and Jonathan ads on social media may be more likely to click and try Hallow if they’ve already seen our Mark and Jonathan exit intent pop up.”

Stephen Spiewak, Director Of Organic Marketing, Hallow

3. Multilingual embeds that fit seamlessly into blog content

Hallow used embedded CTAs within blog articles to promote the 90-day trial. These embeds were fully customized by language and matched the article design using Wisepops’ advanced targeting and CSS options.

This format worked well for Hallow’s international audience and long-form readers, acting as subtle but high-converting prompts across multiple pages and languages.

“With the ability to customize the embeds with different copy over the same illustration, and then use Wisepops’ targeting rules (targeting by language URL string) and CSS placement, these created smooth CTAs that fit into the flow of articles across multiple languages, leading to more than a million displays.”

Stephen Spiewak, Director Of Organic Marketing, Hallow

Results

In just a few weeks, Hallow’s onsite campaigns supported its seasonal growth goals and helped push it to the No. 1 spot in the App Store.

42,321 leads across three formats
32,533 from one popup alone
5,593 from the sticky bar
4,195 from embedded blog CTAs
Smart targeting by language and device
Higher engagement, more signups, and thousands of new users

“Test and learn. Wisepops offers a number of templates to get started quickly, and they are easy to customize with images, fonts and colors that reflect your brand. You can go from “idea” to “test” very quickly and begin discovering which types of CTAs work better on different audiences and content types.”

Stephen Spiewak, Director Of Organic Marketing, Hallow

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Pawel Lawrowski

Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.

With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.

Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.

Education

West Pomeranian University of Technology

Certifications