How Soi Paris Turned Easter Into a Sales Spike with a Creative Egg Hunt
About Soi Paris
Soi Paris is a joyful and colorful fashion brand run by two sisters, Julia and Aurélie. Every garment tells a story—literally. Julia, the creative force behind the prints, designs each one herself, making every piece of clothing feel personal and unique. With a strong identity rooted in Parisian creativity, Soi Paris has quickly grown into a beloved label, combining memorable fashion with clever marketing.
Company size
Industry
Use cases
Features used
Midsize
Fashion & clothing
Build email list
Improve ecommerce sales
Increase visitor engagement with a special time-limited offer (Easter sale)
The feed
Popup builder
Page targeting
Integrations: Shopify, Klaviyo
Key results (48 hours)
The challenge
Soi Paris wanted to make the most of Easter weekend by driving more sales through the website. But a generic discount wasn’t enough—they needed something fun, on-brand, and engaging.
The winning strategy
Soi Paris ran a fully gamified Easter campaign with a playful egg hunt across their website. In total, they combined four popup campaigns—a homepage teaser and three “egg” campaigns hidden on different pages. Visitors who found an egg unlocked a 15% discount code.
Here’s how it worked.
1. Launching the hunt from the homepage
The campaign kicked off with an announcement popup on the homepage. This ensured maximum visibility and explained the rules. Visitors were told to find three eggs hidden across the website to unlock a 15% discount.
2. Hiding eggs across product and collection pages
Three egg-shaped tabs were placed on different pages—subtle enough to spark curiosity but visible enough to drive interaction.
These tabs acted as mini Easter eggs. When clicked, they expanded into playful popups congratulating the visitor and showing the discount code.
Each popup included a countdown timer—a proven tactic for increasing conversion by adding urgency.
The campaign's structure naturally encouraged visitors to explore more of the website to find all three eggs. By increasing time on site and pages viewed per session, Soi Paris created a more immersive and engaging shopping experience—without relying on email or social media alone.
4. Promoting the campaign across channels
To drive traffic to the site and maximize results, Soi Paris promoted the egg hunt across:
Social media
Email marketing (via Klaviyo)
Onsite feed notifications and popups (via Wisepops)
This multi-channel strategy made sure their audience was primed to participate—whether they landed on the site directly or came from another channel.
We are really satisfied with the results of this campaign, it exceeded our expectations. In three days, it helped generate 42% of our revenue (month to date) with a nice average order value. We also received a lot of positive feedback from our customers. They really enjoyed our egg hunt!
Director of Digital Marketing, Soi Paris
How to create an egg hunt campaign for websites in Wisepops
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