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Last updated Tue Oct 17 2023

Soi Paris' Creative Egg Hunt Campaign [233 Redeemed Codes in 48 Hours]

Summary

  • Goal

    Get more sales during the Easter weekend with discount codes

  • Solution

    Ran a 48-hour onsite campaign where website visitors looked for Easter “eggs” with discounts on Soi Paris’ website

  • Four campaigns in one

  • Conversion rate: 2.6%

  • 223 redeemed discount codes

elodie

“We are really satisfied with the results of this campaign, it exceeded our expectations. In three days, it helped generate 42% of our revenue (month to date) with a nice average order value. We also received a lot of positive feedback from our customers. They really enjoyed our egg hunt!”

Elodie Trebuchet, Director of Digital Marketing, Soi Paris

About Soi Paris

Website: Soi Paris

Industry: Fashion

Wisepops integrations: Shopify, Klaviyo

Colorful. Joyful. Unique.

Those are the best words to describe clothing made by Soi Paris. 

Managed by two sisters, Julia and Aurélie, who say the brand is made for “every woman’s secret and intimate self”, Soi Paris expresses the essence of the cool and creative Parisian spirit through its collections.

Julia says that every product Soi Paris makes is a “print story.” Indeed, creates the designs herself so each garment has a story and meaning. Thanks to unique and cool fashion styles and great marketing, Soi Paris has achieved rapid success.

Campaign breakdown

So… Egg hunt on a website?

Exactly!

Soi Paris created this unique onsite campaign to engage visitors during the Easter weekend. They did in an interesting way—by combining four campaigns in one to achieve the same goal: generating sales with discounts.

The four campaigns were:

  • Homepage announcement

  • “Egg” #1 on a product page

  • “Egg” #2 on a product page

  • “Egg” #3 on a product page

Getting the discount was simple: the visitors just had to find an “egg,” click on it and reveal the code.

First—

Here’s a homepage campaign 👇

soi paris popup campaign welcome

The decision to add the announcement here was the right one—homepages are the most popular on ecommerce websites. So, everybody who visited the website during that weekend should have seen the campaign.

Let’s take a closer look at that onsite message.

The campaign says that the visitors can find the three “eggs” with a 15% discount for their orders made that weekend 👇

soi paris popup

Next—

Three gorgeous egg-shaped campaigns were added to different locations throughout the website (product and collection pages).

Reason:

To make shoppers visit more pages and explore the brand’s products.

As you can see, the “eggs” were quite small (but easy to notice) and added to the left bottom corners of pages.

The “egg” was actually a tab feature in Wisepops (which is basically a non-intrusive preview of the campaign that shoppers can use to see the full message).

Here’s a closer look—

This campaign was placed on a page with a product collection.

When clicked on, the campaign showed a message that congratulated the visitor on finding the “egg” and getting the discount 👇

Note the countdown in that message—a proven tactic for adding a sense of urgency and motivating shoppers to make purchases.

soi paris popup campaign

Fact:

Adding a countdown to a popup increases the CVR by 41%.

Source: Wisepops study

Lisa Fockens, the head of customer success at Wisepops said she expected this campaign to perform very well because it was well thought-out, promoted, and extremely creative in designs.

Here are the factors that led to success according to her.

Success factors 🏆

  • Ready-to-use coupon code

  • Time-limited and attractive offer 

  • Good looking campaign matching Soi Paris Identity

  • Use of gamification to create a unique and fun experience 

  • Use of multiple channels to promote the campaign (social media, emails, onsite notifications)

Lisa Fockens

Head of customer success, Wisepops

How to create an egg hunt campaign

Lisa will walk you through every step of creating this special onsite campaign in just five minutes.

You can also sign up here to try creating your own campaigns.

Want to achieve similar results?

Pawel Lawrowski

Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, and onsite marketing.

With over a decade of experience in digital marketing, he has both build marketing teams from scratch and led strategic business growth projects.

Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge on the Wisepops blog.

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