Turn more of your existing traffic into revenue.
Sumo/BDOW! covers popups, bars, and embedded forms. Wisepops runs those alongside quizzes, AI product recommendations, cart recovery, the Onsite feed, and web push, with a dedicated strategist who builds the campaigns and reviews the numbers with you.
- 1,500+ brands
- Install in about 5 minutes, no developer
- Free 7-day traffic audit
Why marketing teams outgrow Sumo/BDOW!
Sumo built a loyal following as one of the first free popup tools, especially with WordPress users. The 2023 rebrand to BDOW! promised a fresh start. Based on recent reviews, the core problems remain.
Outdated design and limited templates
BDOW! offers a small selection of templates, and users consistently report difficulty customizing them. You cannot easily adjust layouts, buttons, or mobile views.
Wisepops offers 200+ professionally designed, fully customizable templates, all mobile-responsive out of the box.
Slow support and declining quality
Recent WordPress.org reviews mention unresponsive login buttons, incompatibility with the latest WordPress versions, and slow support.
Wisepops offers support across EU and US time zones with responsive, knowledgeable help. No outsourced support, no multi-day wait times.
No AI means no personalization at scale
BDOW! does not offer AI-powered product recommendations or cart recovery, so every popup shows the same manually configured offer to every visitor.
With Wisepops, you can improve sales with AI product recommendations and cart recovery in popups.
How Wisepops works
See who lands on your site, put the right campaign in front of them, and measure what each test actually added.
We read what your traffic is actually doing.
Our AI profiles every visitor by intent, behavior, source, and journey, naming the segments your analytics never does.
About 34,000 explorers show intent but leave without buying. Winning them back could recover an estimated ~$180K a month.
We match each signal to the right campaign.
From qualifying quizzes to cart recovery, every conversion moment gets a campaign built for it.
We prove the gain that is really yours.
Each campaign runs against a control or a rival variant, scored on revenue, AOV, bounce, time on site, and return visits.
How we turn visitors into revenue
From first visit to cart abandonment, a strategist picks the right activation for each moment. These are a few of them.
Welcome capture
A discount popup with best-seller recommendations on first visit. Captures the email and drives the first order in one step.
Quiz match
A short quiz that collects product preferences and routes each shopper to the right product automatically.
AI product recommendations
An onsite feed with AI recommendations based on what the visitor added to their cart. Opened by the visitor as they browse.
Onsite feed
An onsite feed with the latest offers and sale links, surfaced to returning visitors on every page without interruption.
AI cart recovery
Shown when a visitor is about to leave with items in their cart. AI picks the most relevant offer to bring them back.
Back in stock alert
A web push notification sent the moment a sold-out item is restocked. Brings the visitor back without any email or discount needed.
Sumo/BDOW! vs Wisepops: feature comparison
Sumo/BDOW! is a solid starting point. If you want AI-powered popups, conditional logic, and A/B testing, here is how the two tools compare.
| Feature | Sumo / BDOW! | Wisepops |
|---|---|---|
| Shopify rating | App not available | 4.9 |
| Templates | 60+ | 200+ |
| Revenue attribution | Included | Included |
| Branching / conditional logic | Not available | Included |
| Zero-party data collection | Included | Included |
| Onsite feed | Not available | Included |
| AI product recommendations in popups | Not available | Included |
| AI cart recovery popups | Not available | Included |
| A/B testing with control groups | Not available | Included |
| Gamification | Not available | Included |
| "Somebody just bought" notifications | Included | Not available |
| Quiz popups | Not available | Included |
| Web pushes | Not available | Included |
| Embedded forms | Included | Included |
| Website bars | Included | Included |
| Klaviyo integration | Included | Included |
| Native Shopify targeting | Not available | Included |
| Integrations | 30+ | 100+ |
| Live chat support | Included | Included |
| Support availability | US time zones | All time zones |
| Support languages | English | English and French |
| Where Sumo/BDOW! wins | Where Wisepops wins |
|---|---|
|
Where Sumo/BDOW! wins
A free planYou can run basic popups without paying anything, which Wisepops does not offer
WordPress footprintA plugin with more than 30,000 installs and a long history on the platform
WooCommerce discount codesCodes generated and delivered inside the WooCommerce setup
Social proof widgetsThe "Somebody just bought" notification, which Wisepops does not have
|
Where Wisepops wins
Six channels in one accountPopups, embedded forms, bars, quizzes, the Onsite feed, and web push on the same visitor profile
AI product recommendationsSix strategies across the feed, popups, and embeds, with click-based attribution
Onsite cart recoveryReaches anonymous shoppers during the visit, before any email is sent
200+ templates and a modern builderResponsive on every device, with branching logic inside quizzes and forms
A/B testing on real revenueMeasured against a held-out control group, with significance reported daily
A dedicated strategistYour campaigns are planned, built, and reviewed by a person, in every time zone you sell in
|
A strategist, not just software
Wisepops is a platform and a person. A dedicated strategist audits your traffic, builds the campaigns, and reviews the results with you.
A dedicated strategist
A real person runs your account, not a chatbot or a help center. They plan the campaigns, watch the numbers, and keep tuning.
A free traffic audit
Start with a 7-day behavioral audit: your traffic segmented, the opportunities sized, and campaign mockups built in your brand.
Campaigns built and launched
Your strategist configures and ships the campaigns and runs the A/B tests, so you are not left to work a tool on your own.
Ongoing reviews
Regular strategy reviews and deeper quarterly sessions keep the program improving, not just running.
What brands see on their own traffic
How to migrate from Sumo
A strategist handles the move, and migration support is free for teams coming from Sumo/BDOW!. Your current setup keeps running while we build.
30 minutes with a strategist. We install the tracker on the call, in about five minutes on Shopify or WordPress, with no developer and no plugin.
Seven days later, your visitors are sorted into named behavioral segments, the opportunities are sized in revenue, and your current BDOW! campaigns are mapped to Wisepops.
Your strategist recreates your popups, bars, and embedded forms from our template library, then adds the channels BDOW! does not cover.
Run the new campaigns against a held-out control group, confirm the result on revenue, then turn BDOW! off.
FAQs
Straight answers, including where Sumo/BDOW! still wins.
Is Wisepops a Sumo/BDOW! alternative?
Yes, and Wisepops covers more of the visit. Popups, embedded forms, bars, quizzes, the Onsite feed, and web push run from one account, on the same visitor profile.
Sumo/BDOW! is a lead capture tool built around popups and social sharing. If collecting emails is the only job you need done, that focus is a fair reason to stay.
Does Wisepops work on WordPress like Sumo?
Yes, on WordPress and on any other platform. Wisepops installs as one lightweight script rather than a plugin, so it stays out of your admin and survives WordPress updates.
On Shopify it also installs in one click from the app store, with native targeting on cart contents and purchase history.
What can Wisepops do that Sumo does not?
AI product recommendations that read your Shopify catalog and visitor behavior, AI cart recovery during the visit, quizzes with branching logic, the Onsite feed, and web push.
Campaigns are also tested against a held-out control group, so you see revenue per visitor, average order value, and order rate rather than opt-in rates alone.
When is Sumo/BDOW! still the better fit?
BDOW! has a free plan, a WordPress plugin with more than 30,000 installs, WooCommerce discount code generation, and social proof notifications.
If you want a free tool for a simple email popup on a WordPress site and you run it yourself, BDOW! does that job.
Does Wisepops have social proof notifications?
No. The “Somebody just bought” style widget is one thing BDOW! offers that Wisepops does not.
Wisepops puts the same moment to work differently, with AI recommendations and cart recovery that respond to what the individual visitor is doing.
How hard is it to switch from Sumo?
Installing takes about five minutes, your strategist rebuilds the campaigns for you, and migration support is free for teams coming from Sumo/BDOW!.
BDOW! keeps running the whole time. You move the work across once a control-group test confirms the result.
Show us your traffic. We'll show you what's leaking.
Free behavioral audit of your traffic, reviewed with a strategist.
Yours to keep.
5-min install. No commitment.