Exit-intent popups: convert leaving visitors
Most visitors leave without buying or subscribing. Exit-intent popups catch them at the door and the best ones recover up to 20% of abandoning traffic.
-
4.9 on Shopify -
4.7 on G2 -
4.9 on Capterra
Best formats, every goal
Recover abandoning carts, capture last-chance emails, or gate content on exit - pick your format.
Free shipping threshold nudge
Displayed on the cart page, triggered once the visitor has at least one item in their cart
Works best when paired with a product suggestion (a low-cost add-on) to make the path obvious
When your free shipping threshold is within a reachable gap, like under $20
Last-chance discount
Displayed on product and collection pages where a first-time visitor hasn't added anything to cart yet
When your store runs a meaningful discount (10–20%) you haven't already shown on the page
Best on desktop, where exit intent is reliable; use a timed delay on mobile instead
Cart reminder with product images
Triggered on exit when a cart is active, with the biggest impact when fired directly on the cart page
For returning visitors who abandoned a previous session and are browsing again without checking out
Especially effective for higher-AOV stores where the emotional pull of product images is stronger
Content download offer
Use on long-form blog posts or resource pages where the visitor has scrolled past 50% of the content
For SaaS and B2B sites where a lead magnet (PDF, checklist, template) fits the topic naturally
When you don't want to offer a discount, a useful resource can capture the lead without eroding margin
Two-step exit with micro-commitment
Use on product pages or checkout, when you want to maximize email capture without leading with the discount upfront
For segments who haven't subscribed yet; returning visitors who already opted in should see a different flow
When you have a meaningful offer in step 2, the micro-commitment only holds if the payoff feels worth it
Exit-intent popup benchmarks
Data from Wisepops' analysis of one billion popup displays. Use these numbers to benchmark your campaigns and identify improvement opportunities.
Popup type
Average CVR
Top 10% CVR
Best timing and use
Discount offer (email capture)
2.81%
19.26%
New visitor recovery
Two-step micro-commitment
3-5%
18–22%
Email + data capture
Exit-intent on all pages
3.84%
19.20%
Exit intent; all visitors
Content download
1.5–3%
10–15%
Blog or resource pages
Free shipping nudge
3–4%
15–20%
Cart page recovery
What top 10% performers have in common
Product page → product discount, product or pricing page → purchase or free trial.
If welcome offers 10% off, exit campaign should offer free shipping or a bundle deal.
Keep it short because you have several seconds, max. One punchy headline, not a paragraph.
Display exit-intent campaigns only to your visitors who didn't see the welcome popup.
Show the exit popup once per session, suppress it for 30 days after dismissal to keep browsing experience positive.
Add a single-question step before the email field: "What are you shopping for today?" with 2–3 category options.
How to benchmark your performance
Exit-intent popup examples
Proven formats with real performance data and analysis.
Last-Chance Discount
Simple, clear, and gives the visitor something they didn't have 5 seconds ago. One email field means low friction.
Cart Reminder with Products
Shows visitors what they're about to lose. Product images trigger emotional attachment. Optional "save cart to email" captures the lead.
Content Download Offer
Matches the visitor's intent — they were reading about a topic, so a deeper resource feels relevant. No discount needed for SaaS and B2B.
Two-Step Exit with Micro-Commitment
The yes/no question is low-commitment. Once someone clicks "Yes," psychological momentum makes them more likely to enter their email.
Exit Survey for B2B and SaaS companies
Even if the visitor doesn't convert, you learn why. This data improves your pricing page, feature messaging, and objection handling.
Cart Reminder with Product Images
Shows visitors what they're about to lose. Product images trigger emotional attachment. Optional "save cart to email" captures the lead.
Build exit-intent popups with Wisepops
Four steps from template to live campaign.
Choose a template
Choose an exit-intent template and use drag-and-drop editor. No code.
Customize
Drag-and-drop editor. Brand colors, exit headline, form fields.
Set exit-intent trigger
One click to enable, both for desktop and mobile.
Connect & track
Sync with your stack and launch. Track revenue attribution.
Take a self-guided tour of Wisepops
Explore the builder, targeting, and analytics at your own pace.
Works with the tools you already use
Native integrations with Klaviyo, Shopify, Mailchimp, HubSpot, and 100+ more. Every new subscriber syncs automatically, in real time.
What other businesses are getting from exit-intent popups
influenced by onsite campaigns, including exit-intent popups.
from a popup strategy that includes exit-intent for cart recovery.
Frequently asked questions
Common questions about exit-intent popups: strategy, performance, and implementation.
The average CVR for exit-intent popups is 2.81%, based on Wisepops data. Top 10% performers hit 19.26%. Cart-specific exit popups (showing actual cart items) convert higher (4–6% on average) because they tap into loss aversion.
Get started
in minutes
See how much revenue your current popups are leaving on the table. Get started in minutes and see results right after.