How Nutrimuscle Generated €3M+ in Attributed Revenue with Multi-Channel Engagement Strategy
About Nutrimuscle
Nutrimuscle is a leading French sports nutrition company specializing in high-quality protein supplements, creatine, and performance nutrition products. Known for their scientific approach and premium ingredients, Nutrimuscle serves fitness enthusiasts, bodybuilders, and athletes who demand the best nutritional support for their training goals.
Company size
Industry
Use cases
Features used
Midsize
Sports nutrition & dietary supplements
Build email list
Improve ecommerce sales through website personalization
Raise awareness of marketing offers with web push notifications
Product recommendations
Onsite feed
A/B testing (Experiments platform)
Popups with advanced targeting
Web push notifications
Integrations: Shopify, Klaviyo, Yotpo
Key results (June 2024 - June 2025)
The challenges
Nutrimuscle faced the challenge of engaging a highly specialized audience of fitness enthusiasts across multiple touchpoints while providing educational content about complex nutrition products. As part of its new strategy, Nutrimuscle was looking to convert more new customers that have less expertise in food supplements, by educating them without altering the experience of returning customers.
Specific pain points included:
Product education needs: Customers required guidance on complex supplement choices
Multi-channel engagement: Need for both immediate capture and ongoing nurturing
Seasonal optimization: Maximizing performance during peak fitness seasons
Mobile experience: Mobile sessions represent 85% of Nutrimuscle.com global traffic
Lead quality: Make leads understand the importance of quality, but also forge a bond with them and the Nutrimuscle community.
The Winning Playbook
1. Multi-channel engagement strategy
Popups capture immediate attention with €1.8M in attributed revenue (5.7% CTR), while the onsite feed provides persistent engagement generating €1.27M in revenue (8.7% CTR). This dual approach maximizes touchpoints without overwhelming the customer experience.
2. Educational product discovery
Product comparison resources like "Le comparateur de protéines," or "The protein comparison tool" (7.1% CTR, €278K revenue) and "Le comparateur de collagènes," or "The collagen comparison tool" (6.3% CTR, €98K revenue) help customers navigate Nutrimuscle's specialized product catalog effectively.
3. Strategic seasonal campaigns
Peak performance campaigns during key fitness periods, with Black Friday achieving exceptional 40.5% CTR and €254K in revenue.
4. Targeted page optimization
High-performing campaigns on specific pages:
Account pages: 10.2% CTR (highest engagement from existing customers)
Product pages: 6.8% CTR for whey protein products
Collections pages: 15.4% CTR for comprehensive product ranges
5. Lead capture & nurturing system
To provide a personalized experience, we mapped out the user journey using a mind map in order to make each visit relevant and adapted to users' needs. This approach helps avoid cognitive overload when navigating the site.
For example, a notification is triggered when a product is added to the cart, dynamically informing the user of the remaining amount needed to qualify for free shipping. Once the threshold is reached, the notification updates and triggers again to let the user know they now qualify for free shipping, with a button redirecting them to the checkout.
As for how we collect emails and phone numbers, Nutrimuscle rethought their welcome pop-up. They implemented an A/B/C test to try several approaches and identify the one that delivers the best conversion rate for collecting customer contact details.
This CRO test allowed to precisely define the design, trigger, offer mechanics, and the type of customer data to collect based on user behavior.
Nutrimuscle now implemented a 3-step pop-up:
Step 1: Collect the user’s email address:
Step 2: Collect the phone number / Type of sport practiced / Frequency of activity:
Step 3: A code is displayed directly in the pop-up, applied to the cart upon click, along with product recommendations:
Key Learnings
Sports nutrition brands benefit from educational engagement that informs while converting. Product comparison tools prove exceptionally effective in the supplements industry, helping customers make informed decisions about complex products.
The multi-channel strategy combining immediate impact (popups) with persistent presence (notification feed) maximizes results while maintaining customer experience quality.
In our industry, it's important to have a personalized experience based on the expertise and seniority of the customer. Thanks to Wisepops, we can tailor messages to suit any customer journey. The multi-channel approach has been game-changing for us. We're not just capturing leads anymore - we're building ongoing relationships with our customers through both immediate popups and our notification feed, while educating them about the right supplements for their fitness goals.
Head of eShop at Nutrimuscle
Results
Nutrimuscle successfully created engaging educational experiences that mirror their scientific approach to sports nutrition:
€3,084,549 in attributed revenue across all channels*
7,600+ new email subscribers and 4,800+ phone numbers captured
8.7% average notification feed engagement rate
Enhanced customer education through product comparison tools
Scalable system for ongoing sports nutrition marketing
Results based on Wisepops analytics from June 2024 - June 2025.
Future Roadmap:
Advanced personalization with workout-specific product recommendations
Expanded A/B testing for campaign optimization across different athlete segments
Enhanced educational content integration with supplement guidance
Deeper integration with customer lifecycle marketing for long-term athlete retention
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