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Quiz-led welcome gift
Nordic Wave asks visitors what draws them to cold plunging, then offers a free gift.
Black Friday success starts onsite with Wisepops
A dedicated strategist plans the season with your team, runs the campaigns across your sites and measures what they added against a control group.
- Traffic audit ahead of Black Friday
- Dedicated strategist
- Revenue measured against a control group
Black Friday 2025 in numbers
Our own data from sites using Wisepops, comparing Black Friday with an average day in late October.
Attributed revenue
5×
Black Friday brought five times the attributed revenue of an average late-October day.
Signup rate
13.6%1.8× late October
Click-through rate
23.5%1.8× late October
AI product recommendations revenue per day
2.8×vs late October
AI cart recovery click‑through rate
30.9%1.4× late October
Campaign ideas from our clients
Campaigns our clients ran around Black Friday, from early signups to the weeks after Cyber Monday. Click any screenshot to see it full size.
Social proof exit popup
Emma Sleep answers last doubts with its 200-night trial and 1.3M products sold.
Early-access signup
Tikamoon grew its email list before Black Friday with first access to the deals.
Recently viewed products
Sud Express shows returning visitors the products they viewed, in the Onsite feed.
Members-first signup popup
Converse Australia turned Cyber Week interest into members‑first signups.
Picks from browsing history
Pierre Hardy shows each visitor sale pieces chosen from the styles they browsed.
Category-first signup
Emma Sleep asks what shoppers need for a perfect sleep, then offers an extra 5% off.
AI cart recovery popup
Nutrimuscle reminds shoppers about to leave of their cart, with one click to checkout.
Last-chance sale post
Maison Lejaby's last-chance post told shoppers the sale ended at midnight.
Advent calendar popup
Aime ran a daily advent calendar through December, after the sale ended.
Tiered Black Friday codes
L'Atelier d'Amaya gave shoppers a bigger discount for every step up in cart value.
How campaigns like these perform in your industry
Measured results from brands using Wisepops, sorted by industry and campaign goal.
Your Black Friday plan, week by week
What goes live when, from the audit to the season review. Your strategist sets the dates with your team.
Before the sale
October and November
- 6 weeks beforeTraffic auditA week of visitor data, ranked by revenue opportunity.
- 5 weeks beforeEarly-access list opensA signup offer aimed at your highest-value segment.
- 2 weeks beforeOffer testTwo offers against a control group. The winner runs the sale.
- Day beforeSubscribers shop firstEarly access opens for the list, 24 hours ahead.
Black Friday weekend
Friday to Monday
- Black FridaySale goes live everywhereEvery campaign switches on at midnight, on every site.
- All weekendOffers by traffic sourcePaid traffic sees the ad's offer, subscribers their code.
- All weekendAI cart recoveryShoppers about to leave a full cart get a reason to buy.
- Cyber MondayCyber Monday last callA countdown to the final hours of the sale.
After Cyber Monday
December and January
- Day afterSale offers switch offGift guides take their place in the Onsite feed.
- First 2 weeksWin-back remindersWeb push for carts and browsing left unfinished.
- Mid-DecemberLast delivery dateA countdown bar for orders that arrive before the holidays.
- JanuarySeason reviewRevenue against the control group, and next year’s plan.
From your audit to live Black Friday campaigns
From a week of traffic data to a measured sale weekend. A dedicated strategist runs each step with your team.
Step 1Audit
See which visitors could add the most revenue
See which visitor segments hold the most revenue before any campaign is built.
- Segments ranked by revenueEvery visitor segment, sized by the revenue it could add.
- A plan for each phaseCampaigns mapped to before the sale, the sale weekend and December.
- Reviewed with your strategistFindings and launch order agreed with your team.
Step 2Design
Black Friday campaigns that look like your store
Your strategist builds each campaign to your brand guidelines, starting from tested templates.
- Brand guidelines appliedFonts, colors and imagery stay consistent across every campaign and site.
- Designed for mobile69% of Black Friday views came from phones, so every design starts there.
- Your team keeps controlCodes, copy and end dates can change at any point during the sale.
Step 3Target
The right offer for every visitor
Each visitor sees the offer that fits their traffic source, behavior and customer status.
- Offers aligned with your adsPaid traffic lands on the offer the ad promised, with the same discount and wording.
- Timing based on behaviorOffers appear after a set level of engagement, such as pages viewed.
- Frequency controlsSubscribers skip signup offers, and campaigns per visitor are capped.
Step 4Recover
Recover more carts with AI-powered cart recovery
AI identifies shoppers likely to leave a full cart and shows them a reminder before they go. Available on Shopify.
- Higher cart valueThe reminder suggests items often bought with the cart.
- Sale deadline in viewA countdown shows how long Black Friday prices remain.
- Discounts kept in checkShoppers keep the price they saw, without a new code.
Step 5Test
A/B test your offer before the sale weekend
Test two or three versions of your offer before the sale and launch the one that performs.
- A clear resultSee which version won and its effect on your main goal.
- Measured incrementalityA control group shows what each version added.
- Results before the saleTests started in October conclude before Black Friday.
Step 6Measure
Measure revenue against a control group
Track displays, conversions and attributed revenue for every campaign, week by week.
- Incremental revenueA control group separates added sales from sales that would have happened anyway.
- The full season in one viewCompare Black Friday week with the weeks around it.
- In-season adjustmentsYour strategist reviews results with your team and adjusts what underperforms.
Results from brands using Wisepops
How three brands run onsite campaigns across markets and peak seasons.
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FAQs
What kinds of Black Friday campaigns can we run with Wisepops?
Before the sale, early-access signups in popups and product page forms. During it, countdown bars, tiered-code popups, Onsite feed announcements and AI product recommendations. After Cyber Monday, AI cart recovery and web push reminders.
The client examples above show several of these as brands ran them.
Can Wisepops build our Black Friday campaigns for us?
Yes. Your strategist can design and build the campaigns from the audit plan, then review the results with you during the sale. You can edit any campaign yourself in the editor at any time, for example to change a code or an end date.
Does Wisepops work for our industry?
Black Friday campaigns run most often on ecommerce sites, and sites in other industries use Wisepops for their own seasonal offers. Each industry page covers the campaigns that fit that kind of site:
Will the campaigns match our brand?
Each campaign starts from a template and takes your images, logo, fonts and button colors in the editor. You can preview every campaign on desktop and mobile before it goes live.
Can we show different offers to different visitors?
Yes. Display rules target visitors by traffic source and UTM parameters, new or returning status, country, device and pages viewed. On Black Friday 2025, visitors from paid ads signed up at 17.7%, against 11.5% from search, so a separate offer for paid traffic is a good place to start.
Can we run Black Friday campaigns across several country stores?
Yes. Ideal of Sweden runs campaigns across its country storefronts in local language and offer, and Bardot runs its sale campaigns on four sites from one workspace.
Our guide to running Wisepops across multiple markets covers the setup, with examples from international brands.
Does Wisepops work with our ecommerce platform and email tool?
Wisepops connects with Shopify, WooCommerce and WordPress, and sends signups to tools such as Klaviyo, Mailchimp and Omnisend. AI product recommendations and AI cart recovery are available on Shopify. The full list is on the integrations page.
How do you measure what our Black Friday campaigns earned?
We measure attributed revenue against a control group of visitors who see no campaign, so the figure reflects sales the campaigns added. For a sale that lasts a few days, we recommend an attribution window of 24 to 48 hours.
Get your Black Friday plan before the November rush
Book a demo to start with an audit of your traffic. Your strategist turns it into a plan for each phase of the sale, ranked by revenue.
Audit in 7 days. Campaigns live in week 2.