Wisepops helps enrollment teams turn interest into enquiries, open day registrations, and applications, with campaigns built around how students and parents navigate your site.
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Trusted by universities and colleges including
93% of prospective students visit a university website before deciding where to apply. Only 13% find it genuinely helpful in making that decision.
* Ruffalo Noel Levitz E-Expectations Report, 2025
Most university sites attract very different audiences in the same week. Each group is at a different point in their decision. Most sites send them all the same message.
A high school senior comparing your institution to a shortlist of others, usually with parents in the conversation. They return many times across months before starting an application.
OpportunityA working adult evaluating by program, not by institution. Their decision is tied to term start dates, and they rarely enquire until the cost and time commitment feel manageable.
OpportunityAlready a degree-holder focused on one specific program. They deep-read faculty bios and requirements, then leave without making contact because no next step was available when they were ready.
OpportunityInternational applicants. Transfer students. Alumni donors. These don't appear in analytics but show up in behavioral data. We will identify them and recommend campaigns that will convert them.
See how:
Book a DemoReal campaigns from universities already using Wisepops, each built around a specific moment in the prospective student journey.
A discreet sticky tab on the admissions page that opens into a short feedback form, giving the enrollment team a read on what is helping and what is confusing applicants.
A targeted campaign promoting the university's institutional magazine to visitors across the site, surfacing research highlights and stories to alumni, donors, and the broader academic community.
Shown to browsers who have spent time on program pages without taking a next step. The campaign adapts to their session: open day registration, enquiry form, or scholarship guide.
Shown to students in the comparing phase, assessing programs and entry requirements. Helps them find the right program or request a call back without leaving the page they are on.
Shown to alumni and supporters visiting research and giving pages, encouraging donations toward specific projects. The message adapts based on which section of the site they are on.
A campaign promoting upcoming open days, shown after a prospective student has spent time on the site. Everything needed to register is in one place, without navigating away.
Surfaces scholarship and financial aid options for browsers assessing whether the institution is financially accessible, shown at the point in their session when funding eligibility is most likely on their mind.
A persistent tab on the side of the screen for prospective students who started but did not complete an application. Keeps the path back to the form visible as they continue browsing.
Nothing goes live before we understand how prospective students are navigating your site and where they are dropping off.
We analyze 7 to 10 days of activity on your site. You get 4 behavioral segments: who they are, what they browse, and where they drop off before getting in touch.
Program browsers and active comparers: assessing programs, campus life, and scholarship eligibility. Not yet in touch with admissions.
Our strategist builds campaigns around what the audit found. Each one is designed in your brand and goes live without touching your CMS. You don't write a line of code.
A/B tests run automatically and the better version wins. Your strategist reviews results monthly and adjusts the mix for the next enrollment period.
A clear picture of how students move through your site, which behavioral segments exist, where they're dropping off, and which campaigns to run first.
From universities and colleges already using Wisepops.
"Using Wisepops, we created a persistent banner that stayed at the top of our website, ensuring event promotions were always visible, no matter which page a visitor was on. This simple change had a huge impact: we saw a significant increase in event registrations and overall engagement with our campus event content."
Victoria University marketing teamWe install a lightweight tracking tag on your site, one line of code, no CMS change required. After 7 to 10 days we deliver a full briefing: which groups of prospective students are on your site, what each group is exploring, where enquiries and open day registrations are dropping off, and 4 to 6 campaign recommendations specific to your institution. Everything is built from your actual data, not a generic higher education template.
Your CRM and email platform handle what happens after a prospective student gets in touch: nurture sequences, application tracking, enrollment communications. Wisepops works earlier in the journey, on the website itself, helping more prospective students reach the point of making contact. The two work in parallel, and Wisepops integrates natively with most CRM and marketing automation platforms so enquiry data flows through without any manual export.
Completely. Every campaign is designed in your institution's visual language before it goes live, and nothing is published without your sign-off. You control which pages each campaign appears on, which student segment sees it, and how often. Frequency rules prevent the same student from seeing the same campaign repeatedly.
Yes. Wisepops installs via a single JavaScript tag in your global header, one addition by your web team and nothing further is needed from them. All campaign creation, targeting, and editing happens inside the Wisepops platform. It works on any CMS: Sitecore, T4, Squiz, WordPress, or a custom build.
Every campaign tracks its own conversion rate: enquiry form completions, open day registrations, clicks through to applications. You also get A/B testing with control groups, so you can measure the true lift each campaign produces rather than taking attribution at face value. Your strategist reviews these numbers monthly and ties them to your enrollment period results.
Your dedicated strategist builds the activation roadmap and manages performance on an ongoing basis, not just at launch. They review results, run A/B tests, and adjust the campaign mix ahead of each enrollment period.
It starts with a free site audit. No commitment, no dev work required.
Book a Demo
