Wisepops segments every visitor by intent, then activates each one with the right onsite campaign across six channels. So marketing hits volume targets and sales gets leads worth calling.
4.7 on G2
4.9 on Capterra
Trusted by B2B and SaaS teams growing pipeline
A LinkedIn lead now averages $110 in B2B, and organic traffic is still falling. The next 10% of pipeline isn't another paid channel. It's activating the visitors you already have.
Source: 2025 B2B CPL benchmarks, per WordStream data.
Your site attracts very different visitors in the same week, each at a different point in their evaluation. Most sites send them all the same form.
A first arrival from a LinkedIn ad, a Google search, or a content link you spent budget on. Scans the homepage or a single blog post to figure out what you do, then leaves without giving you anything.
OpportunityA paid click who landed, scanned what you do, glanced at pricing, and left on the first session anyway. The most expensive bounce on your site, since you paid for the visit and got nothing back.
OpportunityA visitor on your pricing, comparison, or signup page. The strongest buying signal on the site. They'll either convert, leave to ask a colleague, or bounce because something didn't add up.
OpportunityTrial users who stalled mid-onboarding. ICP-fit visitors from paid LinkedIn who never reached pricing. We will identify them and recommend campaigns that will convert them.
See how:
Book a DemoFrom first visit to trial signup to upsell, our strategist picks the right activation for each moment.
A popup pairing a product screenshot with a named customer quote and a single "Get started free" CTA. Shows the product before the visitor commits, removes the email field, and routes them straight to onboarding.
A first-visit popup pairing a tangible incentive (trial extension, credit, or first-month discount) with a single email field. Higher conversion than a bare newsletter subscribe, and the lead lands in your CRM with the offer attached.
An onsite feed in your header that bundles a blog post, a gated report, and an instant demo into a single dropdown. Returning visitors choose the next step that fits their stage, instead of being interrupted by three separate popups.
An exit-intent popup that mirrors the creative from a flagship ad campaign, including faces, ratings, and free-trial offer. Visitors arriving from paid see the same message onsite and finish the conversion they started in the ad.
A bold full-width popup shown to readers who've spent real time on customer stories and content pages. Cuts the line from inspiration to "watch instant demo," skipping the form-then-wait-for-SDR loop entirely.
A multi-field popup that captures name, company, email, website, and business category in one step. Routes high-intent business visitors into a dedicated sales pipeline instead of the same form as everyone else.
We start by reading your traffic. Then we build and run the campaigns. Then we improve them.
Wisebrain, our AI engine, reads every visitor in real time and groups them into behavioral segments automatically. No rules to write.
Our strategist designs activation campaigns across popups, onsite feed, embedded blocks, web push, bars, and gamification. Each one targeted to a specific segment and routed straight to HubSpot, Salesforce, or Slack.
Every campaign learns. The Experiments platform runs the test, picks the winner, and writes the analysis. Your team reads the insight and ships the next one faster.
We read 7 days of your real visitor data and deliver behavioral segments, sized pipeline opportunities, and 3 to 5 ready-to-launch campaign mockups built for your site. Because we segment by intent before the form, sales gets leads with context, not just emails.
No commitment. No card.
A few SaaS and B2B teams we work with, and what we achieved together.
42K+
Website leads driven to the app signup funnel in six months.
"Being able to easily customize exit intent popups and optimize separately for mobile and for desktop made these really successful and were responsible for thousands of incremental purchases..."
Stephen Spiewak, Director of Organic Marketing, Hallow Read Hallow's story
4,737
New leads captured from first-time and returning visitors.
"Our onsite notifications are essential for us. It's a new way to communicate with all of our visitors, without being intrusive like it can be with a popup or an email."
Mathilde Granier, CRM Manager, Yespark Read Yespark's story
+20%
More newsletter subscribers vs. a usual month.
"In December, we wanted to treat our visitors and motivate them to make reservations one more time in January. Wisepops gave us the formats to do both in the same campaign."
Quandoo marketing team Read Quandoo's storyNative integrations with the tools you already use, plus every onsite capability your B2B and SaaS site needs.
HubSpot and Marketo forms are static blocks that sit on a page and wait. Wisepops is a behavioral activation platform: it reads who's on your site in real time, segments visitors by intent, and surfaces the right message on the right page across six different channels. Forms still live in HubSpot. Wisepops drives more qualified traffic to them, then syncs the leads straight in.
Yes, natively. Form submissions sync to HubSpot, Salesforce, and Marketo with attribution intact. Segment is supported for in-app targeting: pass user properties like days_left_in_trial or plan_tier and target campaigns on them. Slack and Zapier handle real-time alerts so AEs hear about hot leads in minutes, not the next morning.
Yes. Wisepops works on both your marketing site and your logged-in app. Trial-expiration reminders, in-app onboarding checklists, and feature announcements are common use cases. Segment integration lets you target by any user property you already track: trial day, plan tier, last action, anything.
We install our intelligence engine on your site and analyze 7 days of real visitor data. After that, our strategist comes back with a written report: your key behavioral segments sized by demo potential, the top 3 untapped opportunities, and 3 to 5 ready-to-launch campaign mockups designed for your brand and ICP.
No. The audit script is async, under 15 KB, and runs after page load. It does not change anything visitors see, doesn't trigger any campaigns, and doesn't affect Core Web Vitals or conversion rate. It only reads behavior so we can analyze it.
We tell you upfront. Below roughly 30K monthly visitors there isn't enough behavioral signal for segmentation to matter yet. You'd be better off investing in acquisition first. We still run the audit so you have a baseline, but we'll tell you honestly whether Wisepops is worth it at your stage.
We install the intelligence engine, analyze 7 days of real visitor data, and deliver a personalized activation plan for your site. No commitment.
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