Email popups that build lists and drive revenue
Most website visitors leave without a trace. Make sure that your traffic doesn't go to waste and turn one-time visitors into subscribers you can market to again and again.
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4.9 on Shopify -
4.7 on G2 -
4.9 on Capterra
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Best formats, every goal
List building, zero-party data, content gating, you name it — pick your goal, pick your format.
Grow your list with a discount popup
Capture emails from new visitors by offering a discount they can use right away.
Best for: new visitor list building
Works great in: ecommerce, DTC
Average CVR: 7.45%
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Turn email signups into a game
A gamified wheel where visitors spin to win a reward before submitting their email.
Best for: gamified capture, max list growth
Works great in: ecommerce, DTC
Average CVR: 29.99%
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Capture emails with a popup that feels like a conversation
Collect an email and zero-party data in a single flow by asking one question at a time.
Best for: zero-party data + email
Works great in: all industries
Average CVR: 5.17%
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Trade content for email addresses
Require an email to access a guide, report, or other resource.
Best for: lead gen via guides & resources
Works great in: SaaS, B2B, publishers
Average CVR: 2–4%
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Capture emails from visitors who are about to leave
Triggered when a visitor moves to close the tab or leave the page.
Best for: recovering abandoning visitors
Works great in: all industries
Average CVR: 3.94%
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Email capture popup benchmarks
Data from Wisepops' analysis of one billion popup displays. Use these numbers to benchmark your campaigns and identify improvement opportunities.
Popup format
Average CVR
Top 10% CVR
Best timing
Email signup + discount
8.62%
23.61%
5-8 sec delay, new visitors
Gamification (spin-to-win)
10.15%
30.38%
8-15 sec or exit-intent
Multistep
5.64%
46.34%
5-10 sec delay
Exit-intent (all types)
3.94%
19.20%
Exit only, cart + product pages
Overall average
4.82%
29.88%
Varies by format
What top 10% performers have in common
A discount, free shipping, or exclusive content gives visitors a concrete reason to subscribe that "join our newsletter" copy simply cannot match.
Waiting for scroll depth or time on page before triggering means you reach people who have already shown genuine interest in your offer.
New and returning visitors are in different mindsets, so showing them the same popup wastes the opportunity to convert either one effectively.
An email address alone is enough to start the relationship; asking for more upfront creates friction that kills conversions before they happen.
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Swapping your trigger from page load to 10+ seconds on site can lift conversions significantly without changing a single word of your copy.
Repeating the same popup to a visitor who already dismissed it once is one of the fastest ways to turn mild annoyance into a negative brand impression.
How to benchmark your performance
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Email capture popup examples
Six proven formats with real performance data and analysis.
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Gift finder popup
Ask visitors what they want to learn or shop for and route them to tailored offers.
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Exit email capture popup
Reduce cart abandonment and capture leads with an exit discount campaign.
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Conversational SMS popup
A popup that learns what visitors want to recommend the right products.
Build email capture popups with Wisepops
Four steps from template to live campaign.
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Customize
Browse 200+ templates and use drag-and-drop editor. No-code customization.
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Set targeting
30+ rules: visitor type and source, pages, time, scroll, cart value, device, geolocation.
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Connect your ESP
One-click native integration with Klaviyo, Mailchimp, Omnisend, and 30+ tools.
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Launch & track
Go live in one click. Track performance and attributed revenue in real time.
Take a self-guided tour of Wisepops
Explore the builder, targeting, and analytics at your own pace.
Your email list, straight to your ESP
Native integrations with Klaviyo, Shopify, Mailchimp, HubSpot, and 100+ more. Every new subscriber syncs automatically, in real time.
What other businesses are getting from email popups
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within 12 months, an average of 11,650 emails collected every month.
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Email capture popups FAQ
Common questions about email capture popups: strategy, performance, and implementation.
The average CVR for email capture popups with a discount offer is 8.62%, based on Wisepops data from 1.8 million displays. Top 10% performers hit 23.61%. Gamification formats (spin-to-win) average even higher at 10.15%. Without a discount offer, expect 2–3% CVR.
Not if implemented correctly. Google penalizes intrusive mobile interstitials that cover the main content immediately on page load. To stay compliant: delay your popup by at least 5 seconds, use smaller formats (slide-ins, bottom bars) on mobile, and never cover more than 20% of the mobile screen. Wisepops' mobile-optimized templates are designed to meet Google's guidelines by default.
The most effective offers by CVR: (1) percentage discounts (10–15% off) for stores with AOV under $100, (2) free shipping for AOV above $100, (3) fixed dollar discounts ($5–10 off) for mid-range AOV, (4) exclusive content or early access for non-ecommerce sites. Always test multiple offers: the right one for your audience can 2x your conversion rate.
5–8 seconds is the sweet spot for most sites. Immediate popups feel intrusive and convert lower. Delays over 15 seconds miss visitors who leave quickly. For content sites, scroll-based triggers (30–50% scroll depth) can outperform time-based delays entirely.
Yes, and mobile actually converts higher (3.75% vs. 2.67% desktop) when the popup is properly formatted. Use slide-ins or bottom bars under 20% screen height. Wisepops automatically adapts layouts for mobile and gives you independent mobile/desktop design control.
Depends on your traffic and CVR. A site with 50,000 monthly visitors and 8.62% CVR (shown to 40% of visitors = 20,000 impressions) captures roughly 1,724 emails per month. Top performers with 15%+ CVR on the same traffic capture 3,000+. Use the benchmarks above to estimate your expected capture rate based on your traffic volume.
Just email, in most cases. Every additional field reduces conversion by 10–15%. Collect the name later in your welcome email flow or use the email domain to infer company name for B2B leads. The exception: if name-based personalization is core to your email strategy and your CVR can absorb the drop.
You can take advantage of all features in our popup builder for free for 14 days. There are no limits on popup campaigns you publish, leads you capture, or any premium features. After the trial, you can keep using Wisepops for a monthly fee or get an annual plan that includes two free months.
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