Email popups that build lists and drive revenue

Most website visitors leave without a trace. Make sure that your traffic doesn't go to waste and turn one-time visitors into subscribers you can market to again and again.

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4.9 on Shopify
4.7 on G2
4.9 on Capterra

Use cases

Best formats, every goal

List building, zero-party data, content gating, you name it — pick your goal, pick your format.

Discount + email

Grow your list with a discount popup

Capture emails from new visitors by offering a discount they can use right away.

Best for: new visitor list building
Works great in: ecommerce, DTC
Average CVR: 7.45%

Gamification

Turn email signups into a game

A gamified wheel where visitors spin to win a reward before submitting their email.

Best for: gamified capture, max list growth
Works great in: ecommerce, DTC
Average CVR: 29.99%

Multistep

Capture emails with a popup that feels like a conversation

Collect an email and zero-party data in a single flow by asking one question at a time.

Best for: zero-party data + email
Works great in: all industries
Average CVR: 5.17%

Content gate

Trade content for email addresses

Require an email to access a guide, report, or other resource.

Best for: lead gen via guides & resources
Works great in: SaaS, B2B, publishers
Average CVR: 2–4%

Exit intent

Capture emails from visitors who are about to leave

Triggered when a visitor moves to close the tab or leave the page.

Best for: recovering abandoning visitors
Works great in: all industries
Average CVR: 3.94%

Benchmarks

Email capture popup benchmarks

Data from Wisepops' analysis of one billion popup displays. Use these numbers to benchmark your campaigns and identify improvement opportunities.

Popup format

Average CVR

Top 10% CVR

Best timing

Email signup + discount

8.62%

23.61%

5-8 sec delay, new visitors

Gamification (spin-to-win)

10.15%

30.38%

8-15 sec or exit-intent

Multistep

5.64%

46.34%

5-10 sec delay

Exit-intent (all types)

3.94%

19.20%

Exit only, cart + product pages

Overall average

4.82%

29.88%

Varies by format

What top 10% performers have in common

Incentive worth subscribing for

A discount, free shipping, or exclusive content gives visitors a concrete reason to subscribe that "join our newsletter" copy simply cannot match.

Time to intent signals

Waiting for scroll depth or time on page before triggering means you reach people who have already shown genuine interest in your offer.

Match offer to segment

New and returning visitors are in different mindsets, so showing them the same popup wastes the opportunity to convert either one effectively.

One field only

An email address alone is enough to start the relationship; asking for more upfront creates friction that kills conversions before they happen.

A/B test your trigger timing

Swapping your trigger from page load to 10+ seconds on site can lift conversions significantly without changing a single word of your copy.

Show it once per session

Repeating the same popup to a visitor who already dismissed it once is one of the fastest ways to turn mild annoyance into a negative brand impression.

How to benchmark your performance

Popups

Ecommerce

Lead qualification

How to make

Build email capture popups with Wisepops

Four steps from template to live campaign.

Step 1

Customize

Browse 200+ templates and use drag-and-drop editor. No-code customization.

Step 2

Set targeting

30+ rules: visitor type and source, pages, time, scroll, cart value, device, geolocation.

Step 3

Connect your ESP

One-click native integration with Klaviyo, Mailchimp, Omnisend, and 30+ tools.

Step 4

Launch & track

Go live in one click. Track performance and attributed revenue in real time.

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Demo

Take a self-guided tour of Wisepops

Explore the builder, targeting, and analytics at your own pace.

Integrations

Your email list, straight to your ESP

Native integrations with Klaviyo, Shopify, Mailchimp, HubSpot, and 100+ more. Every new subscriber syncs automatically, in real time.

What other businesses are getting from email popups

emails captured

139K+

within 12 months, an average of 11,650 emails collected every month.

Explore case study

email captured

6,5K+

with an average of 542 emails collected every month.

Explore case study

more emails captured

18%

through welcome popup and feed campaigns.

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emails captured

7K+

and 5K+ phone numbers collected with popups.

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Email capture popups FAQ

Common questions about email capture popups: strategy, performance, and implementation.

What is the average conversion rate for email capture popups?

The average CVR for email capture popups with a discount offer is 8.62%, based on Wisepops data from 1.8 million displays. Top 10% performers hit 23.61%. Gamification formats (spin-to-win) average even higher at 10.15%. Without a discount offer, expect 2–3% CVR.

Do email popups hurt SEO?

Not if implemented correctly. Google penalizes intrusive mobile interstitials that cover the main content immediately on page load. To stay compliant: delay your popup by at least 5 seconds, use smaller formats (slide-ins, bottom bars) on mobile, and never cover more than 20% of the mobile screen. Wisepops' mobile-optimized templates are designed to meet Google's guidelines by default.

What should I offer in an email popup?

The most effective offers by CVR: (1) percentage discounts (10–15% off) for stores with AOV under $100, (2) free shipping for AOV above $100, (3) fixed dollar discounts ($5–10 off) for mid-range AOV, (4) exclusive content or early access for non-ecommerce sites. Always test multiple offers: the right one for your audience can 2x your conversion rate.

How long should I wait before showing an email popup?

5–8 seconds is the sweet spot for most sites. Immediate popups feel intrusive and convert lower. Delays over 15 seconds miss visitors who leave quickly. For content sites, scroll-based triggers (30–50% scroll depth) can outperform time-based delays entirely.

Can I show email popups on mobile?

Yes, and mobile actually converts higher (3.75% vs. 2.67% desktop) when the popup is properly formatted. Use slide-ins or bottom bars under 20% screen height. Wisepops automatically adapts layouts for mobile and gives you independent mobile/desktop design control.

How many emails can I expect to capture per month?

Depends on your traffic and CVR. A site with 50,000 monthly visitors and 8.62% CVR (shown to 40% of visitors = 20,000 impressions) captures roughly 1,724 emails per month. Top performers with 15%+ CVR on the same traffic capture 3,000+. Use the benchmarks above to estimate your expected capture rate based on your traffic volume.

Should I ask for name + email, or just email?

Just email, in most cases. Every additional field reduces conversion by 10–15%. Collect the name later in your welcome email flow or use the email domain to infer company name for B2B leads. The exception: if name-based personalization is core to your email strategy and your CVR can absorb the drop.

Are Wisepops email popups free to use?

You can take advantage of all features in our popup builder for free for 14 days. There are no limits on popup campaigns you publish, leads you capture, or any premium features. After the trial, you can keep using Wisepops for a monthly fee or get an annual plan that includes two free months.

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in minutes

See how much revenue your current popups are leaving on the table. Get started in minutes and see results right after.

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Email popups that build lists and drive revenue