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Wisepops for real estate
Turn property searches into viewings and valuations
Whether visitors are browsing, ready to buy, thinking of selling or renting out, Wisepops shows them a campaign that fits. Target by listing, area, visit count and traffic source.
Start with a free traffic intelligence audit.
Visitors
Buyers, sellers and landlords get the campaign that matches their goal.
Wisepops groups your visitors by what they browse, then shows each group its next step.
Visitors this month45K
Early browsers
Compare areas, months before a move.
Active buyers
Come back to the same few listings.
Owners thinking of selling
Read sold prices for their own street.
Landlords and renters
Look for a manager or their next rental.
Use cases
Campaigns that bring valuations, viewings and listing alert signups.
Agency
What brings you here today?
Pick one, and we’ll point you to the right team.
Agency
What brings you here today?
Pick one, and we’ll point you to the right team.
New in Harbor Hill, before anyone else
An email the day a home in your search comes on the market.
New in Harbor Hill, before anyone else
An email the day a home in your search comes on the market.
Own a rental in North Quay? We find tenants, collect rent and handle repairs.
New this week. Fourteen rentals with skyline views.
Landlord guide. Rent prices and rules by neighborhood.
Own a rental in North Quay? We find tenants, collect rent and handle repairs.
New this week. Fourteen rentals with skyline views.
Landlord guide. Rent prices and rules by neighborhood.
Know first if the price drops
One email when this home’s price changes.
Know first if the price drops
One email when this home’s price changes.
Email addressAlert meClaire Whitford, Senior advisor
Claire’s next homes, before they list
Claire shares her coming soon homes with subscribers a week before they reach the portals.
Email addressGet early accessClaire Whitford, Senior advisor
Claire’s next homes, before they list
Claire shares her coming soon homes with subscribers a week before they reach the portals.
Email addressGet early accessWhat is your home worth?
A local agent who knows your street sends a free valuation within two days.
Your addressGet my free valuationWhat is your home worth?
A local agent who knows your street sends a free valuation within two days.
Your addressGet my free valuationSee 18 Linden Crescent in person
When suits you? Margaret calls to confirm a time.
See 18 Linden Crescent in person
When suits you? Margaret calls to confirm a time.
What can you afford?
Two questions, then a mortgage advisor checks what you can borrow.
Household incomeDown paymentCheck what I can affordA mortgage advisor from our partner lender replies within a day.
What can you afford?
Two questions, then a mortgage advisor checks what you can borrow.
Household incomeDown paymentCheck what I can affordA mortgage advisor from our partner lender replies within a day.
Own a home in Cedar Park?
Homes here sold 6% above asking this year. See what yours could get.
Your addressGet my free valuationOwn a home in Cedar Park?
Homes here sold 6% above asking this year. See what yours could get.
Your addressGet my free valuationDaniel’s office
Visit Daniel at Agency Cedar Park
Daniel and eleven other agents work here. Open today until 7 pm.
Daniel’s office
Visit Daniel at Agency Cedar Park
Daniel and eleven other agents work here. Open today until 7 pm.
See the Cedar Park officeCall 555-0148Halden Tower, 2 bedrooms
Like this apartment? Apply in 5 minutes
One application works for every listing on Rentals.
Move-in dateEmail addressStart my applicationHalden Tower, 2 bedrooms
Like this apartment? Apply in 5 minutes
One application works for every listing on Rentals.
Move-in dateEmail addressStart my applicationClaire WhitfordSenior advisor, North Quay · 210 homes sold
Prefer to talk it through first?
Book a 15-minute call with Claire, with no obligation to sell.
Phone numberCall me backClaire WhitfordSenior advisor, North Quay · 210 homes sold
Prefer to talk it through first?
Book a 15-minute call with Claire, with no obligation to sell.
Phone numberCall me backHow it works
From first visit to booked viewing.
Start with a traffic audit of your site
The traffic intelligence audit groups visitors by the listings, areas and sold prices they view, and shows how many become leads today.
Learn more about the free auditSee where visits never turn into a valuation or viewing request, like sold price pages that owners read for their own street.
Christina, a Wisepops strategist, reviews your campaign plan and results with you. You can also run and edit every campaign yourself.
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Show each visitor their best next step
Show a viewing request to buyers who come back to the same listing, or a valuation offer to owners on sold price pages.
Use the area, price and property type from your listings, so alerts only show homes in a buyer's search.
Bring buyers back with web push when a saved home drops in price or a new listing matches their search.
Every valuation and viewing request in your CRM
Leads go to HubSpot, Salesforce or Pipedrive. Real estate CRMs like Follow Up Boss connect through Zapier or webhooks.
Compare versions against a control group, and keep the one that brings more valuation requests.
See valuation, viewing and alert requests for each campaign, and put your effort where they come from.
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“We initially thought about using Wisepops to test a few popups on Foncia.com, but the more formats we tested, the more interesting the observed results became. Today, we have deployed the solution on about ten of the group’s websites, and we can no longer do without it.”
Thomas MinguyHead of Growth Marketing at Foncia
Platform
One platform for every campaign on your site.
Popups, embeds, bars, quizzes, web push and the Onsite feed, all with the same targeting, A/B tests and analytics.
See all features
EmbedsForms placed inside your listing pages
Onsite feedA bell that keeps new listings within reach
Web pushMessages after visitors leave
SurveysQuestions that show what visitors want
A/B testsVersions and control groups
AnalyticsViews, clicks and leads by segment- EmbedsForms placed inside your listing pages
- Onsite feedA bell that keeps new listings within reach
- Web pushMessages after visitors leave
- SurveysQuestions that show what visitors want
- A/B testsVersions and control groups
- AnalyticsViews, clicks and leads by segment
- EmbedsForms placed inside your listing pages
- Onsite feedA bell that keeps new listings within reach
- Web pushMessages after visitors leave
- SurveysQuestions that show what visitors want
- A/B testsVersions and control groups
- AnalyticsViews, clicks and leads by segment
Questions before you start.
Which campaigns work for real estate websites?
New listing alerts, viewing requests, valuation forms, service quizzes, city-level offers and Onsite feed updates for landlords. See more examples in our customer showcase.
We sell homes, not products. Does Wisepops fit a real estate website?
Yes. On a real estate site, the conversion is a valuation request, a viewing, a call back or an alert signup, and Wisepops tracks each one as a goal. Each goal can carry a value, so you see the leads and the value each campaign brings.
Can Wisepops show a different campaign on each listing?
Yes. Target by page URL, visit count, pages viewed, traffic source and UTM, country and device. The area, price or property type from your own pages works in the same rules.
Can we keep existing clients and rental applicants out of our seller lead forms?
Yes. Exclude visitors by page, like your owner area or tenant application pages, or by data your site passes to Wisepops. Show tenants and applicants their own campaign instead, so your agents only get owner leads.
Buyers take months to decide. How do campaigns help with that?
Listing alerts, the Onsite feed and web push keep you in touch between visits. Targeting by visit count lets you ask for a viewing when a buyer comes back to the same home.
Our website builder already has popups. Why use Wisepops?
Built-in popups show one message to everyone. Wisepops targets by listing, area, visit count and traffic source, tests each campaign against a control group, and adds forms inside pages, quizzes, the Onsite feed and web push.
Does Wisepops work with our CRM and website?
Yes. Leads go straight to HubSpot, Salesforce or Pipedrive. Real estate CRMs like Follow Up Boss connect through Zapier or webhooks.
Wisepops runs on WordPress, Webflow, Squarespace or any site with one script. See every integration.
Can we collect phone numbers for callbacks?
Yes. Any form can ask for a phone number, a preferred time or an address, and each answer goes to your CRM with the lead.
Can Wisepops build our campaigns for us?
Yes. Our team builds your first campaigns from the audit plan. After that, you can run and edit everything yourself, or keep the team involved.
How do you measure the leads our campaigns bring?
Against a control group of visitors who see no campaign. The difference is the number of extra leads your campaigns added, reported for every campaign and version.
Get started
See what your traffic is worth.
Book a demo and start with a free traffic audit. It shows which visitor segments to target and the campaigns that fit each one.
Traffic audit in 7 days. Campaigns live the week after.