Your Traffic Activation
Audit starts here.
One small code snippet on your site. 7 days of intelligence gathering. Then we present you with a complete behavioral analysis of your traffic, and exactly how to activate it.
How it works.
A lightweight process designed to deliver maximum insight with minimal effort on your side.
What we analyze.
The tracker collects anonymous behavioral signals: how visitors browse, not who they are. Here's what powers your audit.
Page visits & navigation paths
Which pages draw attention, how visitors move through your site, and where they spend time.
Traffic sources & devices
Organic, paid, direct, referral, and whether visitors come from desktop or mobile. We see how behavior differs by channel.
Engagement & conversions
Add-to-cart events, purchases, and engagement depth. We identify who's close to converting and who needs a nudge.
Product & content interests
Which categories, products, or content areas each visitor explores. The foundation for meaningful segmentation.
What we collect
What we don't
Concrete campaigns, ready to launch.
The audit doesn't stop at analysis. It delivers 4-6 campaign recommendations, each one grounded in what your traffic data reveals, designed with your brand, and ready to implement.
Smart Quizzes
Interactive product finders, preference quizzes, and guided recommendations, designed around your real product categories and visitor interests. The format visitors engage with most.
Notification Bars
Persistent, site-wide messages: free shipping thresholds, social proof, time-sensitive offers. Always visible, never intrusive. The highest-reach format.
Feed & Embeds
In-page banners, notification feeds, and contextual blocks that feel native to your site. Always accessible, non-intrusive. Perfect for returning visitors.
Targeted Popups
Exit-intent, scroll-triggered, or behavior-based. Only recommended when the data shows a clear moment and audience. Never generic.
Every recommendation is specific to your site.
We don't use templates. Each campaign mockup uses your brand colors, your product categories, and your real visitor data. You'll see exactly what a quiz or notification bar would look like on your site, and why it would work for your traffic.
Install the tracking code.
Choose the method that fits your tech stack. Each one takes less than 5 minutes. If you need help, your Wisepops contact can walk you through it.
- Go to the Wisepops app on the Shopify App Store
- Click Install and authorize the connection
- The tracking code is automatically added to your theme. No manual code editing required
That's it. Shopify handles the integration automatically. Data starts flowing within minutes.
- In GTM, create a new Custom HTML tag
- Paste the Wisepops tracking code (see below) into the tag
- Set the trigger to All Pages
- Publish your GTM container
<!-- Wisepops tracking code -->
<script>
(function(W,i,s,e,P,o,p){W['WisePopsObject']=P;W[P]=W[P]||function(){
(W[P].q=W[P].q||[]).push(arguments)},W[P].l=1*new Date();o=i.createElement(s),
p=i.getElementsByTagName(s)[0];o.async=1;o.src=e;p.parentNode.insertBefore(o,p)
})(window,document,'script','//loader.wisepops.com/get-loader.js?v=1&site=YOUR_SITE_ID','wisepops');
</script>
Your site ID will be provided by your Wisepops contact. Replace YOUR_SITE_ID with the value they share.
Add the following code just before the closing </head> tag on every page of your site:
<!-- Wisepops tracking code -->
<script>
(function(W,i,s,e,P,o,p){W['WisePopsObject']=P;W[P]=W[P]||function(){
(W[P].q=W[P].q||[]).push(arguments)},W[P].l=1*new Date();o=i.createElement(s),
p=i.getElementsByTagName(s)[0];o.async=1;o.src=e;p.parentNode.insertBefore(o,p)
})(window,document,'script','//loader.wisepops.com/get-loader.js?v=1&site=YOUR_SITE_ID','wisepops');
</script>
If you use WordPress, Wix, Squarespace, or another CMS, your Wisepops contact can point you to the specific guide for your platform.
We have step-by-step guides for every major CMS. Your Wisepops contact will share the right one for your platform, or you can browse the full list:
View all CMS integration guides →
Supported platforms include WordPress, Wix, Squarespace, PrestaShop, Magento, BigCommerce, Webflow, and many more.
How to verify it's working
After installation, open your site in Chrome or Firefox, right-click, select Inspect, go to the Network tab, and search for wisepops. If you see requests loading, you're all set. Your Wisepops contact can also verify on their end.
What you'll receive.
After 7-10 days of data collection, we present your personalized Traffic Activation Audit, a behavioral intelligence briefing designed for your team.
Questions? We're here.
If you have any trouble installing the tracker, reply to the email your Wisepops contact sent you, or reach out directly. We're happy to help.