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Popups
Collect emails and phone numbers with offers timed to what each visitor does.
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All features
Every Wisepops feature, from audit to revenue
See how Wisepops finds the visitors worth targeting, shows each of them the right campaign, and measures the revenue it adds.
Traffic intelligence audit
Know which visitors to target before you launch
A tracker analyzes 7 days of real traffic on your own site, and a strategist turns it into a report reviewed live with you.
- Behavioral segmentsVisitors grouped by what they do on your site, with the size and conversion rate of each group.
- Revenue gap per segmentAn estimate of the monthly revenue each segment leaves behind, based on how it converts today.
- 3 to 5 campaign mockupsCampaigns designed for your brand, yours to keep whether or not you choose Wisepops.
Onsite channels
Reach shoppers at every step of the visit, from the first page they see to checkout, and bring them back with web push after they leave.
Onsite feed
Share offers, new arrivals, and updates that visitors open anytime from your header.
Learn moreQuizzes
Guide shoppers to the right product and learn what each one wants.
Learn moreEmbeds
Forms, offers, and product picks placed right inside your pages.
Learn moreBars
Keep free-shipping goals and promotions in view for the whole visit.
Learn moreWeb push
Bring visitors back after they leave, with no email address needed.
Learn moreAI product recommendations
ShopifyProduct picks tuned to the intent of each shopper and what is in their cart.
Learn moreAI cart recovery
ShopifySpot shoppers about to abandon their cart and give them a reason to stay.
Learn moreCampaign design
Make every campaign look like your brand
A drag-and-drop editor with full control over your design. Start from a template, or have the Wisepops customer success team create campaigns for you.
- Full design controlColors, fonts, images, borders, spacing, and layout for every block, set for desktop and mobile.
- Your fonts and CSSUpload your brand fonts and add custom CSS for any detail the visual editor does not cover.
- Templates to start fromBegin with 200+ templates or a blank canvas, and save your own designs for the whole team.
More design and building features
Team templates
Save approved designs as templates for the whole workspace, so every new campaign starts on brand.
Multi-step campaigns
Campaigns with up to 10 steps, such as a question, a signup form, and a reveal. Data is saved at each step, so partial answers are kept.
Bar carousel
Rotate several messages in one bar, such as free delivery, a sale, and a new arrival, with swiping on mobile.
Countdown timers
A countdown block for any popup, bar, or embed, counting down to a date and time you set. Pair it with scheduling to end the campaign when the offer ends.
Spin to win
A prize wheel block where you set the prize, odds, and discount code for each slice, with or without an email field.
Seasonal games
Advent calendars and Easter egg hunts across your pages, built in the campaign editor for your key seasons.
Side-by-side layouts
A container block that places elements next to each other inside a popup or embed, for product cards, perk badges, and shipping tiers.
Tabs and teasers
A small tab that stays on screen after a visitor closes a popup and reopens it on click. A short CSS snippet pins it vertically to the side of the screen.
Images, GIFs, and video
A media library to upload, crop, resize, and reuse images and GIFs, and a video block for YouTube, Vimeo, TikTok, and Dailymotion, with optional autoplay.
Custom fonts and CSS
Upload your own web fonts or choose from the default library, and style any element with CSS selectors beyond what the visual editor offers.
Preview on a hidden URL
A private preview link that shows a campaign on your live site before it is published, so your team can check design, triggers, and forms.
Campaign management
Publish, pause, schedule, duplicate, archive, and restore campaigns, and copy a campaign to another website in your account.
Click-to-call buttons
A button that opens the phone dialer with your number on mobile, available in popups, bars, embeds, and notifications.
Right-to-left languages
A text direction setting for Hebrew, Arabic, and other right-to-left languages. Support activates it for your account, and it then appears in every campaign's design settings.
Accessible campaigns
Popups, bars, embeds, and notifications support keyboard navigation, screen readers, and image alt text. The help center documents WCAG 2.2 AA conformance.
Offers and cart incentives
Discount codes
A discount code block for a shared code, unique one-time Shopify codes generated per visitor, or codes taken one by one from a list you upload.
Auto-applied discounts
Applies the discount to the cart when a visitor clicks, through cart permalinks or the Shopify integration. The same link can also add a product to the cart.
Add to cart from a campaign
A button action that adds a chosen product to the cart on click, for bundles, free gifts, and upsells.
Free shipping progress bar
A progress bar block that shows how far the cart is from your free-shipping threshold and updates as items are added. Works on Shopify, Magento, and other platforms.
Quizzes and forms
First-party and zero-party data, collected during the visit and synced to the tools you already use.
Collect the zero-party data that personalizes everything else
Quizzes, surveys, and forms ask shoppers what they want. Every answer syncs to your tools, ready to personalize emails, campaigns, and recommendations.
- Questions that branchEach answer sends the visitor to its own next step, so every shopper gets questions that fit.
- Saved at every stepAnswers, emails, and phone numbers are saved at each step, even when the visitor leaves early.
- Synced to your stackAnswers reach Klaviyo, HubSpot, Salesforce, and 50+ other tools as properties on the contact.
More ways to collect contacts and data
Email and SMS signup
Email and phone fields with built-in validation, 2-tap SMS signup on mobile, and consent checkboxes. Contacts sync to your email or SMS platform when the form is submitted.
Custom, hidden, and conditional fields
Text, dropdown, checkbox, and date fields, hidden fields that record UTM parameters and the page URL, and conditional fields that appear based on an earlier answer.
Surveys and NPS
Survey and NPS blocks with text, dropdown, and checkbox answers. Responses appear in the Survey answers report and sync to your CRM or email platform.
Back-in-stock signups
An email field and button for sold-out products that subscribes the visitor to Klaviyo's back-in-stock alert for that product variant. Requires Shopify with Klaviyo installed.
Contact validation
Checks submitted emails and phone numbers against your existing contacts, so duplicate signups are blocked and welcome offers reach new contacts only.
Bot protection
Invisible Google reCAPTCHA on built-in forms, which filters out fake signups without adding a step for real visitors.
Slack lead alerts
Each signup syncs to your email platform and posts an instant alert to the Slack channel you choose, so your team can follow up within minutes.
AI recommendations and personalization Shopify
AI product recommendations and AI cart recovery are available for Shopify stores.
Recommend the right products and save carts before they are lost
Show every shopper the products most likely to fit their visit, and give them a reason to stay before they abandon their cart.
- Six recommendation strategiesBest sellers, trending, recently viewed, others also viewed, personalized, and bought together.
- Recommendation blocksAvailable in popups, embeds, and the Onsite feed, with out-of-stock items removed automatically.
- AI cart recoveryScores each session on 10+ signals and shows a recovery message to shoppers likely to leave.
Personalize with the data you already have
Dynamic content
Variables that insert visitor data into campaign copy, such as first name, city, or company name, so one campaign adapts to each visitor.
Klaviyo segment targeting
Display rules based on your Klaviyo segments, so VIP customers, lapsed subscribers, and recent buyers can each see a different campaign.
Shopify targeting
Built-in Shopify rules for cart value, product price, stock, product tags, order count, and customer tags. Add your own fields through Shopify Liquid.
Add to cart from a campaign
A button action that adds a chosen product to the cart on click, for bundles, free gifts, and upsells.
AI cart recovery
Spot shoppers about to abandon their cart and give them a reason to stay.
Unique discount codes
A one-time Shopify code generated for each visitor, so an offer cannot be shared or reused.
Segment traits and events
Targeting rules based on the user traits and events you already track in Segment.
Targeting and triggers
Show each shopper the message meant for them
Display rules decide who sees a campaign, on which pages, and when it appears.
- AudienceDevice, new or returning visitor, browser, location, language, and the pages visited before.
- Traffic sourceTraffic channel, referrer, or UTM parameters, remembered for the rest of the visit.
- LimitsExclude existing subscribers and cap how many popups one visitor sees in a session.
More control over timing and placement
Triggers
Show a campaign on landing, after a delay, at a scroll depth, on exit, on hover, on a link click, or on a custom event. Several triggers can run on one campaign.
Device targeting
Show a campaign only on mobile, only on desktop, or on both, with a separate design for each screen.
Traffic source and UTM targeting
Match campaigns to where visitors came from, such as paid social, email, or a specific UTM campaign.
Exit intent on every device
A trigger that fires when a visitor is about to leave. On desktop it tracks the cursor moving to the browser bar, and on mobile the back button and a fast scroll up.
Custom properties
Your own visitor data as targeting rules, such as loyalty tier or membership status, set through JavaScript, Google Tag Manager, cookies, or Shopify Liquid.
Page and browsing history
Show or exclude campaigns on specific URLs, domains, or URL patterns, and target visitors who viewed a given page earlier in their visit.
Frequency settings
Choose how often a campaign shows: on every page load, once per session, or every few days, minutes, or pages. Stop it after a close, a signup, or a set number of displays.
Post-purchase campaigns
Campaigns targeted at the thank-you page or at returning customers, for review requests, feedback surveys, cross-sells, and loyalty program invitations.
Scheduling
Start and end dates for popups and Onsite feed messages, so campaigns go live and stop with your launches and sales.
Priority and sequencing
Priority settings for when several campaigns match one page, plus rules to show a campaign only after another was seen, or hold it back after another was closed.
Existing subscriber exclusion
Hides signup campaigns from visitors who already subscribed through Wisepops, Klaviyo, Mailchimp, or a link in your emails.
A/B testing
Know what each campaign adds to revenue
Experiments compare campaign variants with each other and with a control group that sees nothing.
- A/B/n testsTest copy, design, offers, and targeting on popups, bars, embeds, Onsite feed messages, and web push.
- Control group testingHold back a share of visitors who see no campaign, to measure the revenue each campaign adds.
- Automatic rolloutOnce a result is significant, the winning variant can go to all traffic automatically.
More testing features
A/B/n experiments
Split traffic between campaign variants that differ in copy, design, offer, or trigger, on any channel.
Experiment results
A results page for each test with the winner, the change on your main goal, and every metric side by side per variant.
Incrementality measurement
Compare visitors who saw a campaign with a group that did not, to see the revenue it added beyond attribution.
Statistically sound test design
Guidance on traffic, test length, and sample size, so each experiment reaches a reliable result.
Analytics and attribution
See the revenue behind every campaign
Two reports: the home dashboard for the overview, and Analytics for the breakdown.
- Home dashboardAttributed revenue and its share of your total, plus clicks, CTR, and contacts by channel.
- AnalyticsDisplays, reach, CTR, emails, revenue, conversions, and signup rate, by channel and goal.
- Top campaigns and pagesEvery campaign and page ranked by results, with each table exportable to CSV for reporting.
Connect results to the tools you report from
Goal and revenue tracking
Goals such as purchases, signups, or page visits, assigned to campaigns. Revenue tracking is automatic on Shopify, with guides for Magento and Google Tag Manager.
Attribution settings
Revenue is credited on clicks within your attribution window by default, or on displays for the campaigns you choose.
Google Analytics 4 events
Sends Wisepops displays, clicks, and signups to Google Analytics 4 as events, through Google Tag Manager.
Ad platform conversions
Fires the Meta Pixel or records a Google Ads conversion when a visitor submits a Wisepops form.
Internal traffic filter
Excludes your team's visits and devices from campaign statistics and experiments.
Integrations
Install in minutes and send every lead and result to your tools.
50+ native integrations
Native connections to Klaviyo, Attentive, Postscript, Omnisend, HubSpot, Salesforce, Braze, Iterable, Mailchimp, and more, syncing leads as they come in.
Works on any website
A Shopify app, a WordPress and WooCommerce plugin, guides for Magento 2, Webflow, and Wix, Google Tag Manager, or one script on any site, including single-page apps.
Weglot translations
Popups and tabs are translated automatically on multilingual sites, through the Weglot project you already use.
Two integrations per campaign
Send every signup to two tools at once, such as Klaviyo for email and Attentive for SMS, and choose which fields go to each.
Zapier
A Zapier integration for tools without a native connection, such as Google Sheets or internal systems.
Third-party widgets
Embed Typeform, SurveyMonkey, booking tools, or other widgets inside a campaign, with their conversions tracked in Wisepops.
Google Ads
Connect Google Ads to see how visitors from each ad campaign engage with your Wisepops campaigns, with impressions, signups, and conversion rates.
Meta Pixel events
Fire the Meta Pixel when a visitor submits a form, so signups count as conversions in your Meta ads.
JavaScript callbacks and events
JavaScript callbacks on display, close, and form submission, plus custom events that trigger campaigns from any action on your site.
API and webhooks
A REST API to retrieve campaign data, export contacts, manage webhooks, and automate data deletion requests, with one API key per website.
Teams and security
Run every brand and market from one account, with access and data under control.
Multi-workspace access
One login with access to several workspaces, each with its own websites, campaigns, and analytics.
Multiple stores and domains
Several websites in one account, each with its own setup code, campaigns, and analytics, or one code shared across a main site and its subdomains.
Approval workflow
Separate staging and production websites, where editors build campaigns and only admins publish them.
Users and roles
Owner, admin, and editor roles, with editor access set website by website.
Single sign-on
Single sign-on through Okta or Microsoft Entra, set up per workspace.
Cookie consent mode
Campaigns run with session-only cookies until a visitor gives consent, and Wisepops follows Shopify Customer Privacy settings automatically.
Security and compliance
GDPR and CCPA compliant, with a SOC 2 Type 2 audit in progress, anonymous browsing data only, and no third-party tracking cookies.
Included services
A team that runs Wisepops with you
Every plan comes with a strategist, regular reviews, and help switching tools.
Dedicated conversion strategist
A senior conversion strategist audits your traffic, designs your campaigns, and runs the program with you.
Learn moreMonthly business reviews
Results, what to test next, and where to grow, every month, with a deeper review each quarter.
Learn moreMigration from your current tool
The Wisepops team rebuilds your campaigns while your current ones keep running.
Learn moreSupport and live training
Live chat and email in English and French, live workshops, and a guide for every feature.
Learn moreFAQ
Questions about features
What teams ask when they check whether Wisepops covers their needs.
What does the free traffic audit include?
A tracker analyzes 7 days of real traffic on your site. A strategist then walks you through a report with your behavioral segments, the revenue each one leaves behind, and 3 to 5 campaign mockups designed for your brand. You keep the report whether or not you choose Wisepops.
Which industries use Wisepops?
Wisepops is used by ecommerce and retail brands, B2B and SaaS companies, schools and universities, hotels, nonprofits, and agencies that run campaigns for their clients. Each industry has its own playbook:
How does Wisepops AI cart recovery save more abandoned carts?
Wisepops AI-powered cart recovery scores each session and shows a recovery message when a shopper with items in their cart is likely to leave, even if they are anonymous. Add a countdown, an auto-applied discount, or recommendations of what pairs with the cart, and send web push reminders to shoppers who already left.
What services come with Wisepops?
Every plan includes a conversion strategist who runs your traffic audit, builds your first campaigns, and reviews results with you each month, with a deeper review each quarter. The team also moves your campaigns over from your current tool, a designer works on your site, and support covers US, European, and APAC time zones.
How does Wisepops targeting show the right offer to each visitor?
Display rules combine who the visitor is, where they came from, and what they do: device, new or returning, traffic source and UTM, location, browsing history, and Shopify cart and customer data. Klaviyo segments and your own properties add what you already know, so VIP customers, first-time visitors, and paid traffic can each see a different campaign.
Does Wisepops meet enterprise security and compliance requirements?
Wisepops is GDPR and CCPA compliant, works with anonymous browsing data only, and sets no third-party tracking cookies. Enterprise teams get single sign-on, user roles, an approval workflow, and cookie consent mode, and a SOC 2 Type 2 audit is in progress.
Can we run Wisepops without a developer?
Yes. Installing Wisepops takes one script tag and about five minutes, and no campaign needs a developer. Your strategist builds the first campaigns, and everything stays yours to copy, edit, and add to.
How do Wisepops experiments show which campaigns to keep?
Every campaign can run as an A/B/n test, and a control group that sees nothing shows the revenue it added. Analytics ranks campaigns by attributed revenue, conversions, and signup rate, so your team and your strategist can drop what underperforms and roll out winners.
Can we keep the brand consistent across markets and teams?
Team templates share approved designs, custom fonts and CSS match your brand, and the approval workflow lets local teams build on a staging site while only admins publish. Multiple stores and workspaces run from one login, with campaigns translated through Weglot on multilingual sites.
How much does Wisepops cost?
Plans are based on your monthly pageviews, and every plan includes the full platform. Book a demo to get pricing for your traffic and see which services fit your team.
See which features fit your traffic
Start with a free audit of your traffic, reviewed live with a strategist. You keep the report whether or not you choose Wisepops.
Book a demo