The right campaign, shown to the right supporter at the right moment. Cause browsers become first-time donors. One-time givers become monthly supporters. Planned-giving prospects become conversations.
4.7 on G2
4.9 on Capterra
Most nonprofit sites attract very different visitors in the same week. Each group is at a different point in their relationship with your cause. Most sites send them all the same message.
Arrived through a news story or search tied to a specific issue: a rescue, a policy vote, a crisis event. They read about one cause, look for a way to give, and leave if the path is not immediately visible.
OpportunityA returning visitor who browses multiple issues and engages with program and field content. They think in memorial gifts, fundraising on behalf of others, or sustained monthly support.
OpportunityBrowsing planned giving, donor-advised fund, or bequest content. They take long sessions, rarely convert on a first visit, and no transaction happens during the session. Standard donation attribution never captures them.
OpportunityActivists, corporate partners, international visitors on regional pages, lapsed donors. None trigger donation events but all show up in behavioral data, and they need different campaigns.
Let us show you.
Book a DemoReal campaigns built in Wisepops, each targeting a specific moment in the supporter journey.
A full-bleed image popup built around a donation match. The visual does the emotional work; the copy does one job. Shown to high-intent visitors on the donation page.
Shown site-wide in the days before a major fundraising event. The countdown creates urgency without manufactured pressure. Surfaces date, venue, and registration in one screen.
Shown to visitors browsing program pages, this campaign ties the newsletter ask to a specific action rather than generic updates. The image strip leads with the cause before the form.
Shown to first-time visitors, this campaign routes each person toward the action that fits them: tour, dates, FAQs, or direct contact. Replaces a generic welcome with a decision that respects intent.
Shown to visitors reading about a specific program. Leads with a field photo and a named impact before the ask. The brand design carries through from the site into the campaign.
Shown to visitors spending time on planned giving content. Leads with a photo that connects the gift to its human outcome, then offers a free estate planning tool as the first step.
The checkbox segmentation lets the organization route subscribers into different nurture sequences from the first touchpoint: family caregivers in one sequence, supporters in another.
Pairs a cause photo with a countdown and a recurring ask. Shown during a campaign window, the seasonal deadline turns a passive browser into an active decision-maker.
Nothing goes live before we understand how your supporters are navigating your site and where they're dropping off before taking action.
We analyze 7 to 10 days of activity on your site. You get 4 behavioral segments: who they are, what they browse, and where they drop off before donating, signing up, or taking action.
Warm donors: returning visitors on campaign pages, reading impact content. Not yet converted. No prompt to give in place.
Our strategist builds campaigns around what the audit found. Each one is designed in your brand and goes live without touching your CMS. You don't write a line of code.
A/B tests run automatically and the better version wins. Your strategist reviews results monthly and adjusts the campaign mix around your fundraising calendar.
Recommend adding a recurring-gift upsell for the year-end campaign. Visitors who read two or more cause pages have a 3.2x higher lifetime donation value.
A clear picture of how supporters move through your site, which behavioral segments exist, where they're dropping off, and which campaigns to run first.
Platform-wide data from the Wisepops customer base.
We install a lightweight tracking tag on your site, one line of code, no CMS change required. After 7 to 10 days we deliver a full briefing: which groups of supporters are on your site, what each group is exploring, where donations and signups are dropping off, and 4 to 6 campaign recommendations specific to your organization. Everything is built from your actual data, not a generic nonprofit template.
Your email platform and CRM handle what happens after a supporter gets in touch: welcome sequences, donation receipts, campaign updates. Wisepops works earlier in the journey, on the website itself, helping more supporters reach the point of making contact or donating. The two work in parallel, and Wisepops integrates natively with most CRM and email platforms including Salesforce, HubSpot, Mailchimp, and Klaviyo, so supporter data flows through without manual export.
Completely. Every campaign is designed in your organization's visual language before it goes live, and nothing is published without your approval. You control which pages each campaign appears on, which supporter segment sees it, and how often. Frequency rules prevent the same visitor from seeing the same campaign repeatedly, which is especially important for cause-sensitive messaging.
Poorly timed campaigns do, which is why everything starts with a behavioral audit before anything goes live. Campaigns are shown after a visitor has demonstrated engagement, not on page load. They're designed in your brand and carry your message. The data consistently shows that well-timed onsite campaigns increase both donations and time on site, rather than reducing them, because they give visitors a clear next step when they're already interested.
Yes. Wisepops installs via a single JavaScript tag in your global header, one addition by your web team and nothing further. All campaign creation, targeting, and editing happens inside the Wisepops platform. It works on any CMS: WordPress, Drupal, Squarespace, Webflow, or a custom build.
Every campaign tracks its own conversion rate: donation completions, newsletter signups, volunteer registrations. You also get A/B testing with control groups, so you can measure the true lift each campaign produces rather than taking attribution at face value. Your strategist reviews these results monthly and ties them to your fundraising calendar results.
Yes. We offer dedicated pricing for registered nonprofit organizations. Get in touch with our team and we'll put together a plan that fits your mission and budget.
It starts with a free site audit. No commitment, no dev work required.
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