Foncia Captures 25K+ Leads and Boosts App Downloads with a Clever Onsite Strategy

About Foncia

Founded in 1972, Foncia is France's leading property management and real estate services company. As part of Emeria, the European leader in residential real estate services, it boasts 600 agencies across the country, serving over 3 million clients throughout their property journey. From property management to sales and rentals, Foncia offers comprehensive services for both residential and investment properties. 

The challenge

As Foncia expanded its digital presence, it faced the challenge of translating its personalized, high-touch service from physical offices to its online platform, prompting them to seek innovative solutions to enhance their digital customer experience.

Their digital marketing goals included:

• Increasing mobile app downloads 

• Growing their newsletter subscriber base

• Driving targeted traffic to specific pages

• Effectively communicating important updates and news

• Enhancing website navigation

• Offering personalized visitor experiences

• Making their website more dynamic

The winning strategy

Foncia implemented a multi-faceted approach using Wisepops to create a tailored, multi-channel real estate experience. They utilized three onsite channels: popups, onsite feed, and embeds, to boost engagement on their website and meet their business goals.

1. Generating more leads on the website with popups and embed forms

To boost their email list and generate leads, Foncia created targeted popups and forms offering valuable content and services in exchange for user information.

2. Using geo-targeted campaigns to drive more clicks on key pages

Foncia leveraged Wisepops' targeting capabilities to promote location-specific offers. They created highly targeted campaigns using a combination of behavioral and geographic targeting. As a result, Foncia achieved a 6.5% increase in main CTA clicks on targeted pages.

Here are some examples of campaigns created for visitors from specific French cities—this one for Toulouse:

And this one for Bordeaux:

3. Promoting segmented offers for key services

Foncia created targeted campaigns with onsite notifications for specific services and content. These campaigns saw high engagement, with CTR reaching up to 5.54% for the tenant application campaign.

Here's the promotion of a new service (digital rentals):

And this campaign allowed tenants to submit their data for property application:

4. Increasing app downloads with special campaigns for mobile and desktop

Foncia created a targeted campaign promoting their mobile app. They designed tailored versions for both mobile and desktop visitors.

This was the campaign made for desktop version:

And this one was optimized to be displayed on mobile:

Results

Here's an overview of performance of Foncia's campaigns between May and July of 2024:

• Collected 6,748 new email subscribers in just three months

• Achieved an impressive overall CTR of 3.24% across all campaigns

• Increased app downloads by up to 10% across different stores

• Significantly boosted engagement with the user account creation campaign (160.42% CTR)

• Increased main CTA clicks by 6.5% on pages with location-specific promotions