How MakerFlo Lifted Email Signups by 18% and Drove 22.9% CTR on Bundle Offers
About MakerFlo
MakerFlo offers high-quality wholesale materials and equipment for customization projects. Their products include stainless steel tumblers, sublimation printers, glitter, resin, and epoxy supplies, supporting techniques like laser engraving, sublimation, and epoxy customization. They provide bulk pricing, bundle deals, craft guides, live broadcasts, and a supportive community to help hobbyists and small business owners grow their skills and turn their passion into profit.
Company size
Industry
Use cases
Features used
Midsize
Crafting and customization supplies
Capture more emails
Improve website personalization
Increase visitor engagement with time-limited and special offers
Onsite feed
Popup builder
Page and visitor group targeting
Integrations: Shopify, Klaviyo
Key results
The challenges
The team at MakerFlo faced a common challenge: turning new visitor traffic into meaningful engagement across a variety of pages while keeping the experience non-disruptive. Existing popups lacked personalization, making it difficult to deliver the right message at the right time.
Key challenges included:
Limited flexibility to tailor messaging based on user journey or landing page
Generic popups that disrupted rather than helped the user experience
The need for a subtle approach to share offers, news, and promotions in context
Engaging both new and returning visitors with quick access to sales, everyday deals, events, and updates
Before Wisepops, we were using a one-size-fits-all manual popup. We were very limited in our ability to tailor our messaging based on the user's experience with our website, where they were in their shopping journey and the landing page they first visited.
The winning playbook
1. Building the email list with welcome campaigns
To kick off their email collection strategy, the team at MakerFlo launched a welcome popup targeting new visitors. It served as the main entry point for capturing emails and introducing users to the brand in a straightforward, engaging way.
A few months later, they introduced a notification-based signup campaign designed specifically for new visitors. This second touchpoint supported the original popup and offered a less intrusive way to collect emails.
The ability to reach and engage visitors based on factors like traffic source, landing page, visit count, and browsing history has been a game changer for MakerFlo.
It allowed for more personalized messaging and creative content tailored to product interest—without relying on customer metafields. Just as importantly, the approach remained non-invasive, giving users a balanced experience where they could interact with offers, content, or news at their own pace.
Our signup and abandoned cart popups have been the most successful in terms of revenue, but we’ve experienced CTR’s as high as 21.7% on targeted osite feed campaigns for specific products or landing pages.
2. Educating more shoppers about bundle savings
To increase awareness of their custom bundle-building offer—where customers can save 10% by creating their own bundle—the team at MakerFlo supplemented their existing notification campaign with a targeted popup.
Focused on specific URLs and featuring a clear call to action, the new popup helped drive engagement. The results were strong: a 22.9% click-through rate, with 14.7% of those clicks leading to orders.
Wisepops has become an integral part of our user experience for reaching new and returning visitors with helpful information. It not only supports our overall marketing strategy but our website navigation and menu. For returning users we’re able to communicate everyday deals, news alerts and product promotions. For new users, we’re able to use it for email sign-ups, abandoned carts and welcome offers.
Results
MakerFlo successfully transformed their onsite engagement and email capture strategy:
18%+ increase in email signups through welcome and feed campaigns
21.7% CTR on targeted notification feed campaigns
22.9% CTR on bundle offer campaigns
14.7% order rate from bundle offers
Personalized, non-intrusive campaigns improved the overall visitor experience
Enabled ongoing engagement with returning visitors through everyday deals, news alerts, and product promotions
Future roadmap:
MakerFlo recently underwent a brand pivot and refresh, and while updates to branding assets are still underway, the team sees a strong future with Wisepops. Over the next six months, plans include optimizing the welcome popup to create a more tailored experience based on landing pages and user intent.
They also intend to A/B test different ways of showcasing their unique selling points through both the notifications feed and popup campaigns. A spin-to-win campaign is on the horizon—possibly for 2025—and there’s growing interest in exploring new AI features and embed widgets to enhance specific pages, improve conversions, and elevate the overall onsite experience.
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