Quandoo grows its email list 20% faster
About Quandoo
Quandoo is a restaurant reservation and management platform that connects diners with 17,000+ restaurants in 12 countries and helps them make online reservations. The platform serves as a bridge between diners looking for a place to eat and restaurants seeking to fill their tables.
Company size
Industry
Use cases
Features used
Large
Hospitality tech; online restaurant reservation platform and marketplace
Accelerate lead generation
Grow the number of repeat clients in key markets
Popup builder
Embeds
Key results
The challenge
Quandoo wanted to use the December traffic spike to build its email list and encourage diners to return after the holidays.
The goal was to:
Accelerate lead generation in multiple markets
Increase customer retention through loyalty incentives
Quandoo's onsite campaigns
In December, Quandoo typically experiences an increase in visitors on both the portal and the app. Users tend to make more reservations to meet with friends and colleagues before Christmas. We wanted to treat them and also motivate them to make reservations one more time in January
When clients made a table reservation on Quandoo (both on desktop and mobile), they saw a non-intrusive banner (which was an embedded form, or an embed), which promoted the offer:
Next—
After a client made a booking, they would get this spin-to-win campaign on the checkout page, asking them to provide their email in exchange for extra loyalty points:
Of course—
Those who booked a table on mobile got the same message after the checkout:
Note:
Visitors could get different amounts of points (250, 325, and 450), and every participant won, as the wheel had no “0 points” or any other losing options. Quandoo created customized versions of this campaign for the Quandoo website operating in different countries, including Australia, Austria, and Singapore.
Results
Quandoo successfully achieved both goals:
20% more newsletter subscribers compared to usual months
And—
Many clients who claimed bonus points through the spin-to-win wheel campaign also returned to Quandoo shortly and made more reservations.
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