émoi émoi Generates 20% of Online Revenue with Wisepops
About émoi-émoi
émoi émoi is a lifestyle clothing brand that celebrates the joys of parenthood and family life. With a curated selection of fashionable clothing and accessories for both parents and kids, they create a sense of togetherness and style. Combining comfort and elegance, émoi-émoi is a go-to destination for modern families seeking fashionable yet functional products.
Key results
20%attributed revenue (that was 2% of total revenue)
2.5K+new email leads captured with 11.4% notification feed CTR
21%increased AOV for customers who interacted with Wisepops campaigns
148 conversions from targeted campaigns
Challenge
Increase online conversions and average order value through more personalized, high-impact onsite experiences—without needing the assistance from the tech team.
The winning playbook
1. AI-made product recommendations
émoi émoi used personalized AI-generated product suggestions to reconnect shoppers with items they’d recently viewed, building a steady stream of revenue with no extra work.
2. Gamified lead generation
To speed up email list building, émoi émoi launched a beautiful spin to win popup called “The Wheel of Love,” which allowed new visitors to win products, free delivery, and discounts.
3. Promoting the émoi émoi x Superga collaboration
To promote their Superga collab, émoi émoi encouraged shoppers to match with their kids: buy two pairs of shoes, get a free pair of socks.
They launched two campaigns: an onsite notification for promotion…
…and an embedded form on eligible product pages.
The form highlighted the offer, let visitors apply the promo code with one click, and guided them to pick the second pair. It also helped customers choose the right sock size—making the experience easy, fun, and fully on-brand.
“Here’s what we got from this campaign: a satisfied customer— Who does not need to take a screenshot of the offer to remember a discount code anymore. A more relaxed Customer Care Team — who is less solicited by customers who fail to take advantage of the promotion. A highlighted product — The Superga x émoi émoi shoes are the 3rd and 4th most viewed product pages since the beginning of the operation.”
Lucie Poirier, Digital marketing manager, émoi émoi
4. Upsell offers on product pages
To enhance the average order value, émoi émoi implemented effective upsell campaigns using Wisepops embeds. By strategically placing these offers at the right moments during the shopping journey (on product pages), the brand successfully encouraged customers to buy more.
Results
By combining gamified popups, AI-powered recommendations, strategic upsells, and clear customer communication, the brand significantly boosted engagement, conversions, and revenue. Here’s a detailed look at the key results* they achieved:
20% of online revenue attributed to Wisepops campaigns*
8,000+ new email subscribers in one month with the gamified campaign (17% sign-up rate)
11.4% order rate from clicks on AI-driven product recommendations
23% average order value increase thanks to strategic upsells and cross-sells
11.1% engagement rate with all Wisepops campaigns
*Results are based on Wisepops analytics with session-based attribution
"Wisepops empowered us to weave personalized touchpoints throughout the customer journey, seamlessly and without involving our technical team. This tool allowed us to translate the warmth and personal attention of our physical boutiques into the digital space, creating a uniquely émoi émoi online experience that truly resonates with our brand values of love and human connection."
Lucie Poirier, Digital marketing manager, émoi émoi
Pawel Lawrowski
Pawel is the Head of Growth at Wisepops and an expert in lead generation, popups, ecommerce, and onsite marketing.
With over a decade of experience in digital marketing and ecommerce, he has both build marketing teams from scratch and led strategic business growth projects.
Pawel has worked with countless online businesses on marketing strategies and is now sharing his knowledge. Previously, he was an head of growth at Tidio, where his responsibilities ranged from creating marketing materials to building acquisition channels.
Education
West Pomeranian University of Technology
Certifications
Marketing Strategy (course)
Advanced Growth Strategy (course)
Retention & Engagement (course)
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