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Last updated Fri Jul 19 2024

40 Top Shopify Apps for Your Store [2024]

The best Shopify apps to grow your store.

Is that what you’re looking for?

If yes, start here. I handpicked Shopify apps with the best ratings and reviews, so you don’t have to dive into the sea of sameness on the app store.

Whether you want to increase your ecommerce sales, optimize your store, start a loyalty program, or do something else, there’s a Shopify app here for you.

Grow your Shopify store with four channels, advanced Shopify features, and AI wishlist
Most popular email marketing apps used by Shopify stores
The State of Visitor Engagement on Shopify 2024

Read the study of 500 Shopify businesses to find out how they grow and sell:

Read the report

How to choose Shopify apps

Select app category

Pick a category (selling products, store design, etc.) that matches your goal; but check out the trending Shopify apps on the app store homepage.

shopify app categories

Check Reviews

Look for high-rated apps on the Shopify App Store with positive and recent reviews. Consider both positive and negative feedback to understand app strengths and weaknesses.

shopify app review

Trial and Pricing

Take advantage of free trials offered by apps to test their functionality and compatibility before committing.

pricing shopify app store

Support and Documentation

Evaluate the quality of customer support provided by the app developer and check for comprehensive documentation or user guides.

shopify app data

Best Shopify apps for conversions

Have ideas to increase the conversion rate on your Shopify store? In this section, you’ll find the top Shopify apps for any conversion-related project you might have.

1. Wisepops

Shopify rating: 4.9

wisepops shopify page

Wisepops is an onsite marketing platform you can use to convert traffic into leads and sales with four channels: onsite notifications, AI Wishlist, popups, embeds, and bars.

You can build your email list, boost website conversions, show "recently viewed items" and drive sales with signup forms, welcome popups, product giveaways, discount popups, exit-intent popups, and others.

Examples of campaigns made with Wisepops (this one is a popup from Flaus):

flaus product promotion popup


These are Wisepops onsite notifications that Black Ember uses to announce new products:

onsite notifications black ember

Black Ember successfully increased visitor engagement with new products thanks to these campaigns (read the case study).

The notifications also have a built-in AI WishlistA feature that uses data sources such as browsing activity, visitor profiles, and sales performance to forecast purchasing intentions, automatically showcasing the products each visitor is most inclined to purchase, including items they have previously viewed.

recommmendation feed

And, of course, shoppers can add items to the shopping cart directly from the feed:

adding a recommended product to cart

Best features:

shopify properties

Used for:

  • Building an email list

  • Recovering abandoned carts

  • Sharing unique Shopify discount codes and coupons

  • Creating awareness of sales, promos, product launches, etc.

  • Creating personalized shopping experiences for every visitor group

  • Showing "recently viewed products" to convert more customers

Who uses this Shopify app?

OddBalls, Faguo, Asphalte, Blume, and other mid-sized and large Shopify stores.

See who uses Wisepops [list].


Unlimited 14-day trial.

Paid plans start at $49/month. Enterprise client can consider Wisepops One.

Full Wisepops pricing

Unlimited free trial, no cc needed

Examples of campaigns made using Wisepops


"Great supporting app, I've used plenty similar in the past but Wisepops is very intuitive, easy to work around and set up fast great looking campaigns that reach a wide range of demands, it can help give a business significant performance benefits in multiple areas at a fair price."

Nkuku, a Shopify user

2. Free Shipping Bar

Shopify rating: 4.9

free shipping bar shopify app

This top-performing Shopify app’s name explains everything: you can add a free shipping bar to your store. Since 65% of online shoppers consider free shipping a major incentive to buy, this offer can help you boost sales.

Best features:

  • Easy-to-add website bar and slide-ins with promotional texts

  • Automatic currency conversion based on the geolocation of customers

  • Page targeting that allows placing bars on specific pages

Used for:

  • Boosting sales with promotional offers


Free for basic functionality. Advanced functionality like geolocation targeting and currency converter are included in the paid plan that costs $9.99 per month.

Expert tip:

Show upsell offers on your checkout page. Checkout upsell involves showing widgets and small popups to customers who are ready to buy.

3. Upsell & Cross Sell ReConvert

Shopify rating: 4.9

reconvert best shopify app

Say hello to one of the best Shopify apps for easy upsell. The strategy: add sections with related products, limited-time offers, reorder buttons, and birthday capture forms to order confirmation and thank-you pages. No coding needed.

Many users of this top Shopify app say they increased their average order value by 5-10%. Some claim they were able to generate orders quickly without spending money on ads.

Best features:

  • Plenty of upsell tools: personalized product recommendations, post-purchase surveys, countdown timers, Shopify upsell popups, reorder buttons

  • Drag-and-drop editor for customization of order confirmation and thank-you pages without coding experience

  • Automatic adjustment of colors to your theme for design consistency

Used for:

  • Upselling with promotional offers on order confirmation and thank-you pages


The app is 100% free for stores with fewer than 50 orders/month. Paid plans for 99 and 199 orders cost $7.99 and $14.99, respectively. But note that ReConvert pricing scales as you get more orders.

4. Frequently Bought Together

Shopify rating: 4.9

frequently bought together app shopify

Increase the average order value by offering bundles and related products. With this Shopify app, your store will display recommendations on product pages, helping you to sell more. Once you collect enough data about buying patterns at your store, the app will show recommendations automatically.

Best features:

  • Manual product recommendations and product bundles

  • Automatic recommendations based on the behavior of your customers

  • Position, style, and color of widgets are set automatically

Used for:

  • Upselling on product pages with product bundles and recommendations


Free for stores created in the last three months before installation. The paid plan costs $9.99 per month.

Lightbox popup collects emails
Want ideas on how to grow your clothing store?

5. PageFly Landing Page Builder

Shopify rating: 4.9

page builder shopify best app

Want a top Shopify app to add new landing pages to your store? With PageFly, you can add anything from landing pages to FAQ pages with zero coding or design experience. Grab this app if you want to add sales, “coming soon,” and other similar pages regularly.

Best features:

  • Web page designer to create more store pages (about us, product pages, FAQ pages, contact us pages, and more)

  • Plenty of page elements are available, including trust badges, CTA buttons, header images, and product suggestions

  • Easy and fast integration with your Shopify theme

Used for:

  • Expanding Shopify stores to include more pages


Free for one page type. The paid plan for small businesses with a 2-page limit costs $19 per month. If you’d like to add more pages—the 30-page plan for $39/month could be a good option.

Best Shopify apps for email marketing

In this section, we have the five most popular Shopify apps for email marketing. Grab one and start growing a huge email list.

6. Klaviyo

Shopify rating: 4.1

klaviyo best shopify app

Klaviyo claims it powers 265,000 stores, so it’s one of the most popular Shopify apps for email marketing. Indeed, the app is a great choice for both beginners and professionals, thanks to a simple interface, plenty of templates, and powerful analytics.

Klaviyo also integrates with plenty of apps, including Wisepops.

Best features:

  • Drag-and-drop email editor

  • Best-in-class email list segmentation

  • Ecommerce-themed email templates

  • Advanced campaign targeting and automations

  • SMS marketing functionality for ecommerce

  • Data analytics dashboard to view performance metrics on a single screen

Used for:

  • Growing sales with email and SMS campaigns on Shopify


Free for up to 250 email subscribers. A $20/month plan will expand the list to 500 subscribers. Adding the SMS marketing to your plan costs $5 per month (for 150 mobile numbers).

7. Omnisend

Shopify rating: 4.8

omnisend best shopify email app

This is one of the best picks for Shopify email marketing apps. While Omnisend has a comparable functionality to Klaviyo, the app has a higher rating and more user reviews in general. 

Best features:

  • Drag-and-drop email editor

  • Professionally made templates

  • Automated campaigns for every ecommerce scenario

  • Easy-to-use email campaign analytics and reporting

  • SMS marketing tools for ecommerce

Used for:

  • Selling with email and SMS campaigns

  • Recovering abandoned carts with automatic emails

  • Learning more about customers with analytics and reporting


This Shopify app is free for 250 email contacts. The paid plan for 500 contacts and 6,000 monthly emails costs $16 per month. With the Pro plan for $59/month, you’ll be able to send unlimited monthly emails.

The open rate for SMS marketing is 98%. If you’d like to learn about converting customers with SMS, this guide will help: How to Get Emails with SMS Popups

8. Campaign Monitor

Shopify rating: 4.6

campaign monitor

With this best Shopify app, you get many pre-made email campaigns for ecommerce and B2B companies. Used by tens of thousands of Shopify merchants, Campaign Monitor is a great choice for both beginners and experienced users.

Best features:

  • Ready-to-be used campaign automations

  • Sophisticated customer segmentation

  • Ecommerce features for email (coupons, cross-sell, upsell, and more)

Used for:

  • Driving traffic and sales with targeted email marketing campaigns


Using Campaign Monitor with the cheapest ‘Basic’ plan with 500 subscribers costs $9. For ecommerce, the ‘Unlimited’ plan is a better option because it provides unlimited emails—its price is $59/month for 1,000 contacts.

The free plan is extremely limited and allows only a five-subscriber email list. So, basically, you’ll just be able to test this Shopify app out for free.

9. SmartrMail

Shopify rating: 4.8

smartrmail app shopify

Not planning to use advanced email list segmentation? Want an easy-to-use email designer for beginners? Check out SmartrMail. This is one of the best Shopify apps for beginners with a generous free plan and a flawless integration with the platform.

Best features:

  • Plenty of email campaign automations

  • Tools for building an email list (ecommerce popups, sign-up forms, etc.)

  • Automatic generation of email templates that match your store’s design

  • Customer behavior analysis tools to define relevant marketing offers

  • SMS marketing features as an addition

Used for:

  • Automating email marketing campaigns

  • Converting customers with SMS


Free for 1,000 subscribers/5,000 monthly emails. The most affordable paid plan costs $19 per month and includes all you need for ecommerce email marketing.

10. GetResponse

getresponse email app shopify

GetResponse, one of the most popular marketing automation platforms, just launched their own conversion optimization platform for Shopify. It includes emails, live chat, and signup forms—the complete set of features to build and nurture a customer base.

Best features:

  • Emails based on customer behavior and data

  • Easy-to-use email editor

  • Promo codes inside the editor

  • Campaign performance analytics

  • Extra tools: live chat & push notifications

Used for:

Growing a customer base and generating sales with personalized email campaigns.


Free plan for 500 contacts. All the features are included in the Ecommerce plan for $119/mo.

Best Shopify apps for customer service

Your store needs world-class customer support. These top Shopify apps help ecommerce websites handle service requests, get positive customer reviews, and even sell.

11. Tidio

Shopify rating: 4.7

tidio shopify app

Tidio gives you live chat and AI chatbots. Adding this top Shopify app means being able to chat with visitors in real time, which helps to speed up support and increase customer satisfaction.

Best features:

  • Proactive customer messaging

  • Preview of what visitors are typing

  • Automation of answers to FAQs with chatbots

  • Mobile app for chatting with visitors on the go

  • Live data about store visitors (location, number of visitors, operating system, etc.)

Used for:

  • Slashing customer reply time + automating responses to common support questions (FAQs)


Free for 100 monthly conversations with customers. The paid plan for automation costs $15/month. The plan for large ecommerce stores costs $39/month.

Did you know you can also get customer feedback with live chat?
More info: How to get website feedback (incl. with live chat)

12. Aftership Returns Center

Shopify rating: 4.7

aftership app shopify best apps

AfterShip is the best Shopify app to make returns simple—customers can submit them in several clicks. For you, it’s also a way to manage all returns in one place.

Best features:

  • Many money refund solutions

  • Easy submission of product returns

  • Customizable returns portal for your brand

  • Email notifications of return progress for customers

  • Integration with UPS, FedEx, USPS, and other couriers

Used for:

  • Easily managing the customer returns process 


Free for three monthly returns. Small Shopify stores can choose plans for 20 and 100 returns for $9/month and $29/month, respectively. The Pro plan with 400 returns per month costs $99/month.

13. Form Builder – Contact Form

Shopify rating: 4.9

form builder app shopify

Want to add contact or sign up forms to your Shopify store? Have no technical expertise to make them? This is the best Shopify app for this task. Create forms, add them to your store, and integrate with email providers to build a list.

Best features:

  • Customizable forms for any Shopify page

  • Mobile-friendly and SEO-optimized

  • Google reCaptcha feature to protect against bots

  • Integrations with popular email marketing apps

  • Attachments for forms (jpg, docx, txt, png, and more)

Used for:

  • Generating leads and collecting data from store visitors


Free for one form and 12 fields. The premium version with unlimited forms, fields, and submissions costs $9.90 per month.

14. WhatsApp Chat + Abandoned Cart

Shopify rating: 4.8

whatsapp chat app

This popular Shopify app helps you add a Whatsapp chat widget to your store. The easy-to-use widget will be a good way to communicate with customers, even after they leave. Also, you can use the app for transactional and promotional messaging.

Best features:

  • One-click installation

  • Totally customizable Whatsapp widget for Shopify stores

  • Automatic transactional (order confirmation, etc.), cart recovery, and promotional message campaigns

  • Basic analytics to monitor how many people used the widget

Used for:

  • Providing customer support and personalized experience for visitors


Communicating via the chat widget is free. Automatic messages such as order confirmation and cart recovery are charged according to Whatsapp pricing.

If you’d like to see more options of cart recovery apps, check out Best Shopify Abandoned Cart Apps.

15. Crisp

Shopify rating: 4.5


With Crisp, you can manage all conversations with customers in one Shopify app. Email, phone, live chat, and social media—your support team will have everything in one dashboard. A great (and affordable) option for small and medium Shopify stores.

Best features:

  • Combination of 12 customer support channels in one dash

  • Templates designed to slash customer support time

  • Customer details with every ticket to help agents prepare

  • Features to manage orders and customer experience

  • AI chatbots for higher efficiency

Used for:

  • Omnichannel customer support (email, live chat, phone, Messenger, and social media)

  • Reducing support response times thanks to a centralized CRM


You can start using this Shopify live chat app for free for two seats. The plan for 5,000 contacts costs $25 per month. The unlimited plan is priced at $95 per month.

Best Shopify apps for social proof

These top Shopify apps will help you collect customer reviews and use them to generate even more sales and conversions.

16. Stamped

Shopify rating: 4.7

stamped shopify app

Stamped can help you sell with customer-generated content like reviews, ratings, and videos. With this top Shopify app, you can build social proof for your ecommerce store: capture forms, on-site display widgets, and rich multimedia reviews.

Best features:

  • Reviews and rating widgets

  • Photo and video customer reviews

  • Shoppable gallery for Shopify stores

  • Automatic reminders to write reviews

  • Checkout reviews, community questions and answers

  • Moderation that allows choosing the best reviews to display

Used for:

  • Automating the review collection process

  • Building trust with customers thanks to customer reviews on Shopify store pages


Free for sending 50 review requests. The basic paid plan for 200 requests and advanced features like photo reviews costs $23/month. Large Shopify stores should consider the Business plan with 1,500 requests.

17. Opinew

Shopify rating: 4.9

opinew shopify app

If you’re running an AliExpress dropshipping store, consider Opinew. Unlike other top Shopify apps, it lets you import 100 reviews from AliExpress for free—in addition to eBay and Amazon. But best of all, you get every social proof tool available for building trust.

Best features:

  • Email and SMS review requests

  • One-click review import from AliExpress, eBay, and Amazon

  • Star ratings on Google, Facebook, and Google Shopping

  • Customizable widgets to showcase reviews on Shopify stores

Used for:

  • Collecting reviews on autopilot

  • Importing reviews from the most popular marketplaces

  • Promoting your business with reviews in Google, Facebook, and Shopify store pages


Free for 50 review requests. The $19/month plan with 500 requests should be enough for small stores. If you’re running a large store, consider the Growth ($69/month) or Advanced ($149/month) plans with maximum features.

18. Trust Me

Shopify rating: 4.9

trust me shopify app

Trust badges on Shopify stores are a way to instill confidence in shoppers. If you’re looking for the best Shopify apps to add badges to your store, consider this one. The process is simple: choose the badges, customize styles and colors, and add to your store. No coding needed.

Best features:

  • Many trust badge types

  • Opportunity to add badges to any page

  • Complete customization of badges to match your store’s style

Used for:

  • Building customer trust and increasing conversions by ensuring visitors that your store is legitimate and secure


This Shopify app is free.

19. Fera

Shopify rating: 4.9

fera reviews app

Fera is always among the best Shopify apps to increase conversions because it drives sales with highly visible customer reviews. The app is a complete solution: you can collect reviews on autopilot, choose how to share them, and moderate everything.

Best features:

  • Review requests for customers

  • Textual, photo and video reviews

  • Automatic display of product ratings in Google results

  • No-coding addition of review widgets to your Shopify store

Used for:

  • Increasing social proof and customer trust with reviews


Free for 10 monthly review requests. The plan for 100 requests costs $9/month. Large and growing Shopify stores can choose between the 1,000- and 10,000-plans for $29/month and $99/month, respectively.

20. Yotpo

Shopify rating: 4.9

yotpo app

Steve Madden, Rebecca Minkoff, and other successful stores use this top Shopify app to collect customer reviews. If you’re looking for an all-in-one solution with a generous free plan for evaluation, consider Yotpo.

Best features:

  • Photo & video reviews, ratings, and Q&As

  • Automatic email review requests

  • Embeds that allow adding reviews anywhere on Shopify

  • Automatic notifications about negative reviews

  • Display of ratings and reviews in Google search results

Used for:

  • Collecting different types of customer reviews and growing Shopify stores with social proof


Small businesses can try the free plan with 50 review requests per month. The paid plans start at $15/month and have features like photo reviews and Google snippet reviews.

Best paid advertising apps for Shopify

Paid advertising campaigns are a quick way to generate traffic and get sales. These are the top five Shopify apps for creating, running, and managing paid campaigns. 

21. Easy Facebook & Instagram Ads

Shopify rating: 4.6

sixads app

This top Shopify app lets you run campaigns on Google, Instagram, and Facebook. Sixads, a well-known ad automation company, is behind this app, so you can count on professional advice and support.

Best features:

  • Create and run campaigns for Instagram, Facebook, and Google in one place

  • Targeting & campaign tips from advertising experts

  • Automatic creation and updates of product listings

Used for:

  • Targeting relevant audiences on social media and Google

  • Driving quality organic traffic to Shopify stores


Free paid plans: Essential for new stores ($29.99/month), Pro for growing businesses ($44.99/month), and Premium for business scaling ($89.99/month).

22. Pinterest

Shopify rating: 4.7

pinterest app shopify

This is a must-have Shopify app for advertising on Pinterest. With 80% of the platform’s users reporting finding a new product there, it’s a great opportunity to increase organic reach for your brand.

Best features:

  • Creation and updates of product catalogs

  • Pinterest Standard Ad campaigns for more product exposure

  • Performance tracking for product catalogs and campaigns

Used for:

  • Promoting products on social media

  • Driving relevant traffic to your store


You can use the app for free. The only fees are those related to paid advertising. 

The app’s users suggest these prices:

  • From $2.00 to $5.00 per 1,000 ad impressions

  • From 10 cents to $1.50 per ad click

  • From 0.10 cents to $1.50 for ad engagement

Best Shopify apps for social media marketing

In this section, you’ll find the top Shopify apps to increase sales with social media marketing.

23. Instafeed

Shopify rating: 4.9

instafeed app

With this Shopify app, you can display shoppable Instagram posts on your store. A shoppable Instagram feed will help you build social proof, increase website engagement, and drive sales. No coding is needed, of course.

Best features:

  • Create and publish an Instagram feed on your store

  • Let visitors go to product pages directly from shoppable posts

  • Show how many likes your posts have

  • Customize every design aspect of the feed

  • Keep your store speed intact: the feed doesn’t add any code to it

Used for:

  • Creating and showcasing social proof

  • Letting customers see products in action

  • Getting sales from Instagram users


You can add and customize the feed for free. For advanced features like product tagging and IGTV, consider two paid plans: Pro ($14.99/month) and Plus ($19.99/month).

24. Recart

Shopify rating: 4.8

recart shopify app

Recart makes SMS and Messenger marketing easy. With this top Shopify app, you can collect subscribers with popups and market your products to them. Messenger and SMS are cheap, so Recart is a good option for businesses with a small marketing budget.

Best features:

  • Website opt-ins for Messenger and SMS

  • Abandoned cart recovery campaigns

  • Premade campaigns for SMS and Messenger marketing (welcome messages and discounts, and promos)

  • Automatic transactional messages: product review requests, shipping notifications, and receipts

Used for:

  • Generating sales with SMS and Messenger campaigns

  • Using SMS and Messenger to improve customer experience


The cheapest plan costs $29/month. There’s also a plan for large businesses with over $1 million in annual revenue for $499/month.

25. Outfy

Shopify rating: 4.6

outfy shopify app best

Need help with social media marketing? With Outfy, you can create posts, add promotional content, and publish on multiple platforms at the same time. Built-in content creation tools will help to promote your products in a cool way.

Best features:

  • Social media publishing automation

  • Good-looking social media post templates

  • Various content types: collages, gifs, photos, and videos

Used for:

  • Creating social media posts in one place

  • Publishing and promoting posts


You can publish two daily posts for free. Paid plans with advanced features start at $15 per month.

Best Shopify apps for sourcing and selling products

In this section, you’ll find the top-rated Shopify apps to find and manage products for dropshipping businesses.

26. Spocket

Shopify rating: 4.7

spocket shopify app best shipping

One of the top Shopify apps for dropshipping, Sprocket gives you access to hundreds of product suppliers from the US, EU, Asia, Brazil, and Australia. You can get the best-rated suppliers and products with discounts—the choices are plenty.

Best features:

  • Millions of products

  • Automated order processing

  • Unique and premium products from quality suppliers

  • Bulk checkout for large stores

  • Plenty of discounts, often up to 60% off the retail price

Used for:

  • Finding suppliers and products for dropshipping stores

  • Resupplying product inventory on a regular basis 


You can get access to three million products for free. Paid plans start at $24.99 per month and include premium products and bulk checkout.

27. Printful

Shopify rating: 4.6

printful shopify app best

Printful is another top Shopify app for dropshipping you should consider because of a generous free plan. You get everything you need to run a store, premium products, and 20% off on sample orders without paying anything.

Best features:

  • No upfront fees—pay only when you make money

  • Built-in tools to create custom designs, mockups, and brand logos

  • Thousands of high-quality products from reliable suppliers

Used for:

  • Finding products for dropshipping stores on Shopify

  • Creating custom prints for clothing products for branding and differentiation


Paid plans start at $9/month. But you get access to products, shipping, and design tools.

28. Dsers-AliExpress Dropshipping

Shopify rating: 5.0

dsers dropshipping app shopify

The best Shopify app for dropshipping from AliExpress. When you install DSers, you get access to millions of products at AliExpress that you can import and edit directly from your store. Plus, you have shipment tracking and bulk order for free.

Best features:

  • Over 75,000 products from AliExpress

  • Manage up to 25 stores

  • Automatic order status sync

  • Tools to create special promos and deals

  • Product listing import and edit in Shopify

Used for:

  • Finding suppliers and products from AliExpress


Free for 3,000 products. Access to 20,000 products costs $19.90/month (Advanced plan). Owners of large stores should consider the 75,000-product plan for $49.90/month.


Shopify rating: 4.8

erpolo app shopify best

ERPOLO is a top dropshipping Shopify app for merchants sourcing products from China. The reviews from customers mention fast customer support, reasonable pricing, and great product range to choose from.

Best features:

  • Easy access to products from AliExpress

  • Clear payment system: users pay when they get money

  • All shipments made from a dedicated ERPOLO warehouse

Used for:

  • Finding products to sell on Shopify

  • Setting up a dropshipping store

  • Learning dropshipping from experts


You can get started with the platform for free. To sell, you’ll need to get a basic paid plan for $19.90/month. Growing stores can choose a $99/year plan that includes professional branding services.

Best referral marketing & loyalty apps for Shopify

Referral marketing and customer loyalty programs can reduce customer acquisition costs. The Shopify apps in this section are the best ones to help grow your ecommerce business this way.

30. ReferralCandy

Shopify rating: 4.9

referral candy shopify best referral app

This Shopify app is one of the best for creating referral programs. You can make a custom program and reward your customers in many ways to maximize engagement. The app is easy to use—you can even launch a program in less than an hour.

Best features:

  • Simple referral program editor

  • Multiple ways to reward customers: coupons, discounts, cash, and more

  • Custom popups and emails for spreading awareness of your program

  • Automatic rewards for customers who made referrals

  • Sophisticated fraud detection system

Used for:

  • Driving more sales with referrals


Using ReferralCandy costs $49/month + there’s a progressive fee based on sales made with the app. But you can test it for 30 days for free.

31. LoyaltyLion

Shopify rating: 4.6

loyaltylion app shopify

LoyaltyLion makes creating customer loyalty programs super easy. Just follow their wizard to create a custom program for your store in minutes. Plenty of rewards will help maximize customer engagement, too.

Best features:

  • Many different rewards and bonuses

  • Plenty of actions that customers can take to get rewards

  • Loyalty tiers to differentiate the most loyal customers

  • Program insights (referral rate, orders, etc.)

  • Referral functionality to get more customers

Used for:

  • Increasing customer retention with a loyalty program


Free for 800 monthly orders and unlimited program members. To get advanced features like custom rewards and insights, consider paid plans—they start at $159/month.

Want some help with designing loyalty programs? Check out Examples of Customer Loyalty Programs from successful brands.

automizely shopify app page

With over 50,000 clients, this top Shopify app has the highest rating in the category. Besides referral and affiliate marketing features, you also get resources to attract influencers to your business.

Best features:

  • Plenty of different rewards for customers

  • Customizable referral and affiliate campaigns

  • Analytics and tracking of every customer/influencer

  • One dashboard for influencer marketing

  • Bulk invitation emails for influencers

Used for:

  • Adding a loyalty and rewards program to Shopify

  • Setting up a referral program


Free for 20 links with referrals per month. Paid plans start at $23 per month.

33. Smile.io

Shopify rating: 4.9

smile io app shopify

If you’d like a top Shopify app that focuses solely on loyalty programs, check out Smile. You can create any kind of program to reward your loyal customers for their orders. Integrations with popular email apps also help keep customers updated about their statuses.

Best features:

  • Any kind of loyalty program: from basic to VIP

  • Email, popups and other tools to share content about programs

  • Complete control over customer rewards and rules

Used for:

  • Boosting sales from an existing customer base

  • Creating a custom, branded loyalty program


You can create a very basic loyalty program for free. Paid plans with advanced features like analytics begin at $49/month.

Best Shopify apps for product & inventory management

In this category, find apps that deal with product catalog management—an essential part of running a Shopify store.

34. Stock Sync

Shopify rating: 4.7

stock sync app

An easy-to-use inventory management solution for Shopify stores. You can use this app to track, import, and manipulate inventory easily even in a store with multiple suppliers. As a result, you’ll save tons of time by updating inventory automatically.

Best features:

  • All-in-one inventory management system

  • Sync with suppliers’ websites for product tracking

  • Import of product information in many file formats (csv, txt, and others)

Used for:

  • Keeping inventory up to date

  • Importing new products easily


Paid plans begin at $5/month but there’s also a free subscription for small stores.

35. Back in Stock Product Alerts

Shopify rating: 4.8

back in stock alerts

Want to give alerts to customers when sold-out products become available? This is the best Shopify app for this goal. From simple alerts to custom email campaigns, you can improve sales with restock messages.

Best features:

  • Automatic restock and pre-order alerts

  • Customizable email restock campaigns

  • Insights and analytics for the most popular products

Used for:

  • Updating customers with back-in-store notifications for increasing sales


Free for 50 monthly alerts. Paid plans start at $14.99/month.

36. Trendsi

Shopify rating: 4.9

trendsi app shopify

This top Shopify app is created for US-based fashion dropshipping stores. Fast shipping, quality products, daily new product arrivals and excellent customer service—those are the things users love about Trendsi the most.

Best features:

  • Dedicated fashion dropshipping supply

  • No upfront or subscription costs

  • Automatic inventory update with suppliers

  • In-house products image and videos

  • Invoicing, packing, and shipping are done by supplier

Used for:

  • Selling fashion products as a dropshipper


Free to use. Users pay only when they make sales.

Lead generation idea for fashion businesses: 

Give away a popular item in exchange for emails.
Faguo generates an average of 5,000 leads every month with one giveaway campaign: Faguo lead gen case study

37. Pre-Order Manager

Shopify rating: 4.5

preorder app shopify

With this popular Shopify app, you can expand your restock strategy. Besides back-in-stock messages, you can have preorder alerts, “coming soon” notifications, and replace “sold out” buttons. No need to code or customize your theme.

Best features:

  • Set automatic “coming soon” and pre-order buttons

  • Automatic back-in-stock notifications

  • Discounts and promos on pre-ordered products

Used for:

  • Notifying customers about restock

  • Providing pre-order functionality for your store


Two paid plans cost $24.95/month and $33.95/month. A free 14-day trial is available.

Best Shopify apps for SEO

Search engines are the dominant traffic source for ecommerce stores, with almost half of all shoppers using Google to find products. Use these best Shopify apps to optimize your store for ecommerce SEO and get organic traffic.

38. TinyIMG (Tiny SEO)

Shopify rating: 5.0


Thousands of Shopify store owners use this app to optimize images, alt texts, and metadata. Besides, TinyIMG also can fix a range of technical SEO issues and improve your store’s speed—all of that, without any hustle.

Best features:

  • Image optimization

  • Alt and filename optimization

  • Automatic periodic SEO fixes

  • Broken link redirect

  • Page SEO audits

Used for:

  • Improving Shopify store speed by optimizing it for technical SEO requirements


Free for basic optimizations and 50 image conversions. Paid plans begin at $14/month.

39. Plug In SEO

Shopify rating: 4.7

plug in seo app

Plug In SEO offers a more comprehensive set of SEO fixes compared to TinyIMG. Besides the basic features, this popular Shopify app adds Google Search Console integration and more professional tips for product page optimization.

Best features:

  • Regular SEO audits

  • Broken link checker

  • Unlimited SEO and speed checks

  • Instructions on how to fix SEO problems

  • Google Search Console integration for keyword research

Used for:

  • Optimizing every technical SEO aspect on a Shopify store


Free with basic features. Paid plans start at $29.99/month.

40. Smart SEO

Shopify rating: 5.0

smart seo app

Smart SEO has a great rating from users and the most powerful features for large Shopify stores. You can automate most SEO tasks and boost your store’s search ranking even without any previous experience in the area.

Best features:

  • Broken link fixer

  • Automatic generation of metadata

  • Sitemap management and recommendations

  • Image optimization for speed

  • Content preload to make store faster

  • Multi-language optimization for international businesses

Used for:

  • Driving more organic traffic thanks to technical SEO optimization


You can use the basic features for free. Premium plans begin at $9.99 per month.

Best Shopify apps: summary

Shopify apps add new functionality, optimize your store, and help grow sales. The apps in this article are some of the best available, so I highly recommend checking them out. Visit their pages, learn what they can do, and choose the ones that meet your needs.

Good luck with your Shopify store!

Oleksii Kovalenko

Oleksii Kovalenko is a digital marketing expert and a writer with a degree in international marketing. He has seven years of experience helping ecommerce store owners promote their businesses by writing detailed, in-depth guides.


Master's in International Marketing, Academy of Municipal Administration

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