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Grok Online store design ideas at a glance
Twenty-two ecommerce website design examples to browse for ideas, with the industry and platform behind each one:
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What goes into the best ecommerce website design?
Simple navigation. That includes an easily accessible menu, a clickable logo, easy-to-manipulate dropdown menus, and limited navigation options.
Brand personality. Content structure, color palette, menu placement, images: every web design element should represent the business's personality and style.
Multiple avenues of exploring. Not everyone coming to the website will convert right away, so a good ecommerce website design gives different ways to explore, including your values, mission, trust signals, and helpful blog content.
Lifestyle product photography. They help visitors imagine having and using your products in everyday life, which is critical for their decision making.
Mobile compatibility. People are used to buying from mobile devices, but they will only decide to do so if it's easy to do.
Simple and fast checkout. Even the best ecommerce website won't sell if checkout is difficult, so simplify yours as much as possible. For Shopify stores, it often means using the Shopify Pay functionality.
Effective onsite marketing. Combining all your onsite tools, including content sections, live chat, ecommerce popups, and onsite feed, into one strategy can help make personalized marketing campaigns.
Tip: Determine the priorities of your ideal customers before designing
With online store design, some founders tend to focus on things they want shoppers to see and do.
A better idea is to think about what visitors' priorities are going to be. For example, we can safely say that not everyone is ready to buy when they first visit.
That's why designing your ecommerce website based on priorities and trust-building content is a more effective strategy.
Pawel Lawrowski, Digital Marketing Expert
What the best ecommerce website designs have in common
Lifestyle photography over product-only imagery
Every store in this list uses lifestyle photography as its primary visual language. Asphalte, Hopaal, Db Journey and Elder Statesman show the product worn, used and lived with, keeping white-background shots on product pages for detail.
Social proof within the first scroll
The best-designed stores here show a trust signal before a visitor reaches any product. Flaus leads with press logos, Blume with dermatologist testimonials, Summer Fridays with usage numbers.
Reduced navigation and a clear audience split
Allbirds splits visitors into Men, Women and Kids at the top of the homepage, Kith holds the menu to five items, and Emma puts a product quiz in the navigation. Fewer clicks to the right product is a design-level form of website personalization.
Consistent brand personality across every page
Meow Meow Tweet, Highway Robery and émoi émoi hold the same visual language, tone and color decisions from the homepage through to the cart. That consistency is what makes a first-time visitor more likely to buy and more likely to return.
Email capture treated as a core design decision
Faguo converts around 17% of visitors with a spin-to-win campaign, and Blume converts up to 5% with popups built around its value proposition. Asking one question before the email field is what makes the form feel like part of the page, an approach covered in micro-commitment popups.
A fast, simple checkout path
Clear add-to-cart buttons, minimal form fields, guest checkout and Shopify Pay are consistent across these stores. Checkout gets the same design care as the homepage, and it is usually the highest-value place to run ecommerce CRO tests.
Turn those design decisions into revenue:
Product recommendation examples that help visitors find the right item faster
Ecommerce CRO tactics ranked by the size of their effect
Best ecommerce website design examples
Use these categories to find examples of online store designs:
Fashion and apparel
If you'd like some inspiration for building your online fashion store, check out these examples.
1. Asphalte
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Platform: Shopify
Industry: Fashion
This online store design keeps the hero section clean to focus attention on the product. Asphalte's business model is pre-order, so they need visitors to learn about the upcoming clothing items with such large content sections.
What's best about this ecommerce website:
Large and fantastic-looking hero image
One good-looking font throughout the entire website for a stylish look
Perfectly structured for visitors who prefer skimming over reading
2. The Nines
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Platform: Prestashop
Industry: Fashion
If you're a small business looking to see how others relaunched their multilingual ecommerce websites, check out The Nines. They've recently unveiled a complete redesign of their online shop, making it super modern and inviting.
What's best about this ecommerce website design:
Beautiful example of how to promote fashion collections
Excellent lifestyle photos of products
Nice, neat, and memorable web design
This webshop design is clean and good-looking. The Nines keeps it that way with an onsite feed: a social media-style notification hub that promotes new collections without interrupting the browsing experience.
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3. Allbirds
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Platform: Shopify
Industry: Apparel
Allbirds is not scared of the fold: its hero image will always cover the entire screen regardless of the device you're using. Their navigation compensates well, with Men, Women, and Kids accessible above the fold.
What's great about this ecommerce site design:
"Shop men" and "Shop women" buttons perfectly split the visitors and get them to the right products quickly
Nice-looking hover effect on product menu pages that adds interactivity to product research
Helpful conversion-oriented product page features: size chart, product videos, trust signals, and verified customer reviews
Allbirds is one of the most successful Shopify stores, getting over $298 million in revenues. See Shopify stores that make the most money.
4. OddBalls
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Platform: Shopify
Industry: Apparel
OddBalls started as an idea to sell men's underwear and raise awareness of testicular cancer. Now it's one of the UK's most loved brands, with an eye-catching ecommerce website design that screams personality.
What's best about this ecommerce website:
Nice use of the homepage slider section to entice and engage visitors
Exclusive and personalized limited-time offers for customers throughout the website
Consistent brand experience with a colorful palette, playful copy, and attention-grabbing images
5. Faguo
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Platform: PrestaShop
Industry: Clothing
Faguo is a fashion brand that plants a tree for every product it sells. The large headline captures attention immediately and gives visitors two options for exploring the website further.
What's best about this ecommerce website:
Individual products are visible above the fold, inviting customers to scroll down
Lifestyle product photos greatly enhance the overall web design
The brand shares its mission statement everywhere, in a user-friendly way
Faguo gives away products and vouchers to build their email list:
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A spin-to-win popup converts about 17% of Faguo visitors, translating into around 5,000 new leads every month.
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6. émoi émoi
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Platform: Shopify
Industry: Fashion and accessories
émoi émoi is a good reference for anyone building a lifestyle brand with a strong identity. This ecommerce design is colorful, positive, and reinforces the brand's values and mission on every page.
What's best about this ecommerce website:
Design reflects a positive style that perfectly aligns with émoi émoi's identity
Well-organized menu and helpful filtering options make browsing effortless
A helpful separate section with gift ideas
Context-based popups with targeted discounts
émoi émoi case study
Learn how émoi émoi converts visitors with embeds and onsite notifications: Read case study
7. Soi Paris
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Platform: Shopify
Industry: Fashion
This fashion ecommerce website design introduces visitors to the story behind Soi Paris and the way they design clothes. Check it out if you'd like inspiration for fashion websites whose goal is to drive traffic to and sell original clothing collections.
What's best about this online store design:
Big, quality photos and nice typography
Full-width footer with site links and beautiful images
Dedicated pages for showcasing clothing collections
Soi Paris case study
Find out how Soi Paris engages visitors with holiday flash sales: Read case study
8. Hopaal
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Platform: Shopify
Industry: Clothing
Hopaal is a fashion brand whose ecommerce site design is truly unique thanks to vivid, sharp images. The website focuses on Hopaal's mission to reduce overproduction and overconsumption, with links to custom mini clothing collections and sustainability projects. A good example of shop design that leads with brand DNA.
What's best about this ecommerce website:
Clean and minimalist store design that embodies the brand's commitment to sustainable fashion
Engaging storytelling: captivating images accompanied by concise and impactful texts
Interactive elements and smooth transitions add a touch of sophistication to this online store design
Hopaal's commitment to fighting overconsumption comes through in their popup, too: a small window asking visitors to check out a four-piece collection they can wear in most situations.
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Platform: Shopify
Industry: Clothing
This business sells one-of-a-kind, whimsical robes. The copy on their website is creative and engaging, and the design keeps the cognitive load at a minimum with short texts, beautiful images, and intuitive navigation.
What's great about this ecommerce shop design:
Excellent example of the "keep it simple" site design principle
The website is easy to scan because content blocks are divided into small, digestible sections
Ridiculously creative ecommerce copywriting, including two-sentence product descriptions
Expert tip: Make your branding memorable
"Oftentimes, businesses will even go as far as switching ecommerce platforms because they are not getting enough sales even after building a brand. In many cases, the real problem is that the branding isn't memorable. Visitors came and then went to the competitor because it stood out to them more."
Learn Highway Robery's first Shopify sales thanks to branding.
Pawel Lawrowski, Digital Marketing Expert
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Platform: Shopify
Industry: Clothing
Holderness and Bourne sells men's stylish and premium golf apparel. Their website features a stunning full image background layout, and everything in this online store shows that the brand lives and breathes golf.
What's best about this ecommerce website:
Screen-wide images of golfers with product tags, almost like shoppable Instagram
Helpful gift guide with products categorized by potential recipients and prices
Interactive fit guide for easier product choice
See how other ecommerce websites grow: Ecommerce case studies with performance data and tips from business owners.
11. Elder Statesman
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Platform: Shopify
Industry: Apparel and accessories
This online store design is all about authenticity and exceptional quality. The luxury lifestyle brand's fashion collections are known for their California twist vibe, and the same philosophy has been applied to the design of the online shop.
What's great about this online store example:
Sleek and modern design style with lots of colors
Unique product photography that evokes the feeling of nostalgia
The interactive side menu takes you to the landing pages of product collections
Cool-looking popups with product images
12. Kith
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Platform: Shopify Plus
Industry: Fashion and accessories
This ecommerce store example stands out with superb photography and a vintage look. Even though Kith leans towards minimalist ecommerce shop design, it still has a lot of creative details like animations of products.
What's best about this ecommerce website:
Stunning minimal product photography
Simple and concise product descriptions
Strong sense of brand through imagery and typography
13. Ralph Lauren
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Platform: Salesforce Commerce
Industry: Fashion and home
Ralph Lauren gives us one of the best retail website designs. The store gives us something to buy right away, with sales commonly featured in the hero image section.
What's best about this ecommerce website design:
Homepage gives visitors something to buy
Impressive product photography
Engaging elements: animations, videos, sliders
Get marketing tips for your clothing store:
Apparel marketing guide with examples and strategies from well-known fashion stores
Top Shopify clothing stores: 50 examples of stunning designs for inspiration
Self-care and beauty
Some of the best ecommerce design examples in the self-care and beauty industry include Meow Meow Tweet, Flaus, Blume, and Summer Fridays.
14. Meow Meow Tweet
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Platform: Shopify
Industry: Self-care
Meow Meow Tweet is a beauty and skincare brand selling vegan and cruelty-free products. This is one of the best ecommerce sites when it comes to whimsical and playful designs, with creative illustrations, a bright color palette, and creative copy.
What's best about this ecommerce website:
The fun, youthful, and positive vibe
The design beautifully balances the product imagery and illustrations
A blog packed with helpful content: skincare tips, guides to choosing the right products for specific skin, and more
15. Flaus
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Platform: Shopify
Industry: Self-care
Flaus's website design is an excellent example of how a business can promote its innovative product (an electric flosser!) and build trust. There's only one main product sold, and the website does a great job of focusing attention on its benefits.
What's best about this ecommerce website:
The value proposition and social proof (media mentions) are front and center to demonstrate confidence in the product
Product videos and informative descriptions introduce visitors to all the benefits
A dedicated "Dental Professionals" page collects partners for the brand to build a network of advocates
Flaus puts their unique value proposition in popups used to build the email list:
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16. Blume
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Platform: Shopify
Industry: Self-care products
Blume is on a mission to make young generations feel more comfortable about topics like acne, sex ed, and period care. Besides simple and intuitive shopping, there's a great interactive quiz that helps choose products based on the customer's goals and needs.
What's best about this ecommerce website:
Sharp, minimal product photography
Colorful and simplistic product pages
Plenty of social proof to build trust: customer reviews and dermatologist testimonials
Product quizzes work as a discovery step and a lead capture step at once: Quiz popup examples
17. Summer Fridays
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Platform: Shopify
Industry: Skin care
This ecommerce design uses grids. The website is divided into large sections with a distinct purpose so all visitors can quickly find what they need. The homepage has two sections: one leads to the makeup bundle builder, the other shows off a product in action.
What's best about this ecommerce website example:
The grid format makes it easy to highlight and browse products
Efficient content structure on product pages thanks to the grid
Multiple interactive tools: skincare quiz, shade finder, and makeup builder
Like grid layouts in web store design? The simplest way to give your ecommerce store design grids is to pick a theme that uses them. For Shopify, those are Grid by Pixel Union, Drop, Fashionopolism, and Symmetry.
Watches and jewelry
18. Audemars Piguet
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Platform: Adobe Commerce
Industry: Watches and jewelry
Want to sell watches? This example of an ecommerce website design will be inspiring. It does an excellent job of creating exclusivity, which is a must-do marketing strategy for luxury products.
Why this is one of the best ecommerce website examples:
Stunning close-up, high-detail images of products
Clutter-free design that focuses on the watches
Rich navigation menu with categories, stores, and services
Website bars are another way to share marketing messages and keep ecommerce website design clean. Consider website sticky bars guide if you'd like to use them.
Accessories
If selling accessories like backpacks, wallets, planners, and notebooks is something you're interested in, this small list of online store designs is for you.
19. Cabaiia
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Platform: Shopify
Industry: Accessories
This ecommerce store sells backpacks and accessories designed for weekend and city getaways. One thing that makes Cabaiia's products stand out is that they come in many different colors. You can even create your own backpack and choose pretty much any color you'd like.
What's best about this ecommerce website:
Nice-looking footer menus with icons and images
Very easy and intuitive shopping experience
A separate gift card page where you can even customize its design
Here's the look of Cabaiia's bag customizer:
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20. Db Journey
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Platform: Shopify
Industry: Accessories
Db Journey sells travel gear and bags designed in Scandinavia. The design of this ecommerce website is everything you'd expect from a cool brand: visually appealing, stunning product images, responsive, and intuitive.
What's best about this ecommerce website:
Visually captivating design, broken into intuitive content sections
Superb lifestyle product imagery that inspires a trip
Nice example of how to do pre-order marketing
21. Black Ember
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Platform: Shopify
Industry: Accessories
If you'd like ideas on how to make your online store design user-friendly, check Black Ember. Their homepage is one of the cleanest you'll ever see, partly thanks to the huge hero section and onsite notification feed. It's a smart strategy, given that 51% of ecommerce websites use aggressive and distracting ads on homepages.
What's best about this ecommerce website:
Design allows visitors to discover products at their own pace
Great product discovery videos showing backpacks in action
Just the right amount of white space to emphasize product quality
Black Ember prioritizes an unobtrusive experience in their online shop design. That's why they announce products with onsite notifications: a website feed that doesn't interfere with the browsing experience. Their launch campaigns drove 4,019 product page visits in 14 days.
22. Simple Self
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Platform: Shopify
Industry: Accessories
Simple Self is an ecommerce website offering everything you need to stay productive: planners, notepads, stickers, and tabs. If you're looking for the best ecommerce designs from niche businesses, pay this one a visit for inspiration.
What's great about this online store design:
Modern aesthetic style
Some of the best benefit-focused product descriptions you'll see
Homepage structure that starts with the benefits, continues with individual planners, and then proceeds with social proof
Related content:
List of 100 power words that engage visitors
How to write product descriptions (with examples)
23. Hardgraft
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Platform: Shopify
Industry: Accessories
Hardgraft sells luxury, top-quality lifestyle products from Italy, and their website beautifully matches their branding. The eye-catching and sleek design features large product images without backgrounds, which focuses attention on them even more.
What's best about this ecommerce design example:
Product photos with transparent backgrounds to make the website look less cluttered
The design uses minimal light colors to make all other elements stand out without a stark contrast
Unique product descriptions that have important words in larger fonts
Since their homepage design does not include email signup forms, the website shows this popup to build the email list:
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Want to learn how to design beautiful popups that convert? Gorgeous popup design examples
Food and drink
Need some inspirational designs or ideas for your food or drink ecommerce website? Check these out:
24. Oé
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Platform: Shopify
Industry: Food and drinks
This simple yet elegant multilingual ecommerce design example should inspire those looking to start a wine business with a small product range. Oé sells organic wines, all of which can be easily viewed on the homepage thanks to smart structure.
What's best about this ecommerce website:
Clear value proposition on the homepage: zero pesticides, organically grown wine
Customer reviews and brand commitments on the homepage to build trust
Awesome wine blog with recipes, stories of partners and winegrowers, and industry news
25. White Walnut Estate
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Platform: Squarespace
Industry: Food and drink
If you're looking to build a website design for a wine brand, check out White Walnut Estate. Their ecommerce store design is like a beautiful black-and-white postcard that comes alive with stunning videos and animations.
What's best about this ecommerce website:
Superb job at introducing the winery and the folks behind the business
Creative design that makes us want to explore the history of the winery as well as its founders
Black and white design gives the site a luxurious and timeless feel
Related: 20+ ecommerce tools for marketing, sales, and store management
26. Recess
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Platform: Shopify
Industry: Food and drink, supplements
Recess is another great ecommerce website example if you'd like to get creative. The combination of animations, changing screens, and beautiful pastel colors evokes a relaxing feeling. The pastel background looks terrific against the crispy colors of the products, making the website more engaging.
What's best about this store website design:
Recess showcases customer reviews and press mentions on the homepage
The typography and product images perfectly match and complement the website's overall design
Engaging animations and scroll-triggered effects give it a distinctive appearance
27. Scepter and Sword
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Platform: WooCommerce
Industry: Food and drink
Everything from the fantastic product photography to the copy feels royal and grand. The store presents a mixture of cool images, product cards, and typographic layouts in a really nice way.
What's best about this online store design:
Perfectly smooth animations that make the whole website experience feel like a journey
The website has a horizontal scroll: something that not a lot of ecommerce websites have
The "Uncork your inner queen" headline perfectly relates to the image in the background, giving the website conceptual unity
28. Monti Verdi
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Platform: Custom
Industry: Food
Simple yet classic example of ecommerce design. Monti Verdi sells a limited range of handcrafted salami. One takeaway: check out how well the homepage tells the story of the company and its founders.
What's best about this ecommerce site design:
Big background picture of the farm at the top of the homepage
Beautiful product pages divided into two differently colored sections
Introductory video about the business for those who want to learn more
29. Pipcorn Snacks
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Platform: Shopify
Industry: Food and drink
Pipcorn sells healthier versions of classic salty snacks. Their online store design really captures the vibrant personality of the brand.
What's best about this ecommerce store:
Whimsical website design that introduces visitors to the Pipcorn world
Many elements sharing the nutritional value and the unique difference of the brand's products
Engaging design: playful animations, awesome custom illustrations, and non-pushy conversion elements
30. Dang Foods
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Platform: Shopify
Industry: Food and drink
This ecommerce website design has some of the coolest scrolling experiences. As you go down the homepage, each product gets its own background color and animations.
What's best about this ecommerce website example:
Playful product discovery thanks to animations, including ingredients flying around
Unique product page layout enhanced by storytelling
Browsing the entire website feels like one continuous experience
31. Fallen Grape
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Platform: Shopify
Industry: Food and drink
Fallen Grape is one of the best ecommerce website design examples when it comes to art direction: using design to intentionally evoke emotions from visitors, showing the product in different contexts in a creative way.
Why this is one of the best ecommerce designs:
Fun, engaging shopping experience thanks to creative illustrations
Heavy focus on brand personality, which appeals to the brand's target audience
All the major information about the product is neatly listed on the homepage
Home goods
Planning to sell home goods, from candles and dinnerware to beds and mattresses? These examples of ecommerce websites should help.
32. East Fork
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Platform: Shopify Plus
Industry: Home decorations
Want your design for ecommerce to be simple yet elegant? Check out East Fork. Their shop's web design captures attention right away with stunning product imagery and a sophisticated color theme that creates a harmonious visual experience.
What's best about this ecommerce website design example:
Ample white space makes products stand out
Creative use of the grid layout that allows promoting various types of content
Beautiful combination of elegance, simplicity, and functionality
33. Snif
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Platform: Shopify
Industry: Home goods
Snif's website design captures attention with unique fonts, creative copywriting, and moving elements. The unique color palette, bright orange, cold, and peach, makes this online store really stand out.
What's best about this ecommerce website:
Vibrant design with a cool, energetic vibe
The design perfectly conveys a playful brand personality: animations, cheeky illustrations, and impressive copywriting
An interactive "Build your own bundle" page where you can choose samples of scents to try out for a reduced price
One more thing: Snif engages visitors well. One example is this gigantic email popup that says visitors can win a candle that was in Oprah's Favorite Things, a giveaway idea that generates quality leads every month:
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Want to try giveaways for your business, too? Here's the list of proven giveaway ideas with examples.
34. Emma
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Platform: Custom (headless)
Industry: Mattresses and sleep
Emma sells mattresses, pillows, beds, and bedding in more than 20 countries, and each market runs the same design system in its own language. The homepage is built around the two things that stop a mattress purchase: not knowing which model fits, and not knowing what happens if it turns out wrong.
What's best about this ecommerce website:
A product quiz sits in the top navigation, so an undecided visitor gets a recommendation instead of comparing foam specs across a category page
The service promise row (200-night trial, 10-year guarantee, free delivery and returns) answers the return risk before any product photo
Separate Outlet and Refurbished sections give price-led shoppers somewhere to go without discounting the main range
One design system across 20-plus market sites, with local payment methods and a local phone number in the footer
Emma asks one question about what the visitor needs for better sleep before showing the email field. That single step raised signups 50% against a one-step form, on the way to 2.2 million email and SMS contacts across 20-plus markets.
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Platform: WordPress
Industry: EV charging infrastructure
Swtch is an example of a B2B ecommerce website design. The company provides high-speed electric vehicle charging, which requires the website to have plenty of educational content. That's why the homepage of Swtch is perhaps the longest among all the ecommerce websites on this list.
What's best about this ecommerce website:
Clear explanation of the value proposition thanks to diverse content types: videos, case studies, quotes, and tables
Long and packed homepage still makes it easy to digest information thanks to clear copywriting
Social proof and reviews to highlight the capabilities of the product
More helpful resources from our blog:
Frequently asked questions
What makes a good ecommerce website design?
A good ecommerce website design gets the right visitor to the right product quickly, builds enough trust for a first purchase, and works on mobile without friction. Photography, typography and color serve those three goals rather than existing for their own sake.
What are the most important elements of an ecommerce website?
Navigation, product photography, social proof and checkout affect conversion most directly. Navigation decides whether visitors find the product, photography whether they want it, social proof whether they trust the brand, and checkout whether they finish.
What should an ecommerce homepage include?
Who the brand is for, the most relevant products or collections, and at least one trust signal, all within the first two screen heights. Below that: clear navigation, a way to capture visitors who are not ready to buy, and a fast path to the bestsellers.
What is the best platform for ecommerce website design?
Shopify is the most common platform among the stores here and the easiest to launch on, with Shopify Plus used by higher-volume brands. PrestaShop, Adobe Commerce and Salesforce Commerce appear at larger or more technically specific scale, and Emma runs a headless build. Execution matters more than the platform: the best designs in this list appear on all of them.
What is ecommerce website design?
Ecommerce website design is the practice of planning the visual and functional parts of an online store: navigation, layout, typography, imagery, product pages and checkout. Good design balances brand identity with usability, so the store feels like the brand while buying stays simple.
How do I improve my ecommerce website design?
Start where conversion is most affected: navigation clarity, photography quality, social proof placement and mobile checkout. Use the examples above to identify what works in your category, then A/B test one change at a time. On an established store, small measurable changes usually beat a full redesign.
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