Last updated Tue Jun 06 2023
How Online Businesses Use Wisepops: 10+ Examples
There’s so much you can do with Wisepops—
Generate leads, share discount codes, get sales and conversions, cut through the noise with onsite announcements, drive customers to sales pages…
Let’s see how real users do all of that.
Below, you’ll see how our clients achieve different conversion goals. Also, you’ll get useful conversion tips and campaign design inspiration.
1. Blume: Email list building with discounts & sales promotions
Industry: Self-care, all products for under $35
Campaign goal: Build a customer base
Like most businesses, Blume needed an onsite campaign to convert first-time visitors into customers. To achieve that, the brand’s team used Wisepops to make a popup with a 20% discount 👇
This campaign converts 5% of website visitors (read the case study), says Bunny Ghatrora, one of Blume’s co-founders. This is two percent higher than the average popup conversion rate.
Campaign goal: Sell more with a special, time-limited offer
One more campaign example—
Blume also runs special sales and promotions. Not so long ago, the brand turned three—an impressive milestone anniversary! To celebrate (and create even more brand awareness), Blume came up with a time-limited offer: a BOGO sale.
Here’s how they used Wisepops to share that sales promotion 👇
2. 4living Furniture: Sharing coupons to get sales
Industry: Furniture & renovation
Campaign goal: Get sales with a coupon code
Many brands fall into the trap of overly pushy popups… But 4Living Furniture is not one of them. For their latest onsite campaign, the brand designed a small popup with only the essentials: the coupon code, the discount size, and the instructions to apply.
A perfect one for fans of straightforward designs!
Also, 4Living made another smart move—
They activated the “sticky tab” to make sure the visitors could find the coupon again whenever they wanted. The tab keeps the code in a small window when visitors close the popup.
Here’s how this works at 4Living👇
I recommend trying this feature because one more thing—
The tab can get you more sales.
Here’s what a customer thought about using coupon codes in tabs:
It’s about making the coupon code available when the customer is ready to buy.
3. Sundays for Dogs: Generating demand with free samples
Industry: Pet food
Campaign goal: increase sales by having more people try product
Sundays For Dogs, a subscription business, uses free samples to boost demand—a proven tactic in the industry. To help their visitors be confident in their choice before committing, the brand shares an offer with a good-looking popup 👇
The campaign appears on the homepage and the product page. Placing the offer on the latter was a fantastic idea since the visitors there might need a bit of encouragement to try the product.
💡 Campaign tip
Thanks to page-level targeting, you can add Wisepops campaigns on any page on your website. For example, you can add campaigns to different product categories to try different incentives.
4. Surfstitch: Generating leads and segmenting them at the same time
Campaign goal: Convert more visitors with a newsletter signup promo code
SurfStitch, a popular retailer in Australia, takes an interesting approach in its newsletter signup popup. Besides requiring the email (that’s something everybody does), it also contains the field for the first name, phone number, and gender selector.
Collecting this data helps SurfStitch segment their subscribers—which gives a great chance to personalize offers sent in marketing emails.
5. Soi Paris: Easter egg hunt campaign
Campaign goal: Generate sales during a holiday weekend
An egg hunt on the website? You’ve read that right!
Soi Paris has perhaps the most creative onsite marketing campaign on this list. For this Easter, the brand arranged an egg hunt—everybody who found an egg got a special bonus.
Let me walk you through.
When customers visited Soi Paris’s website, they were greeted with this popup. 👇 The message said that three eggs were placed throughout the website and those who found them would get an extra 15% off on that weekend.
Each egg was a creative take on the tab window.
Wisepops allows adding an image instead of the tab, which was exactly what Soi Paris did. They placed the image of a super colorful egg and added them to a few special pages.
Here’s one of those pages 👇
See “the egg” in the bottom left corner?
When customers clicked it, they were rewarded with a discount.
This is how that message looked like 👇 Note the countdown timer—a perfect tool to create a sense of urgency.
Needless to say, such a creative project generated some great results. This guide to onsite notifications has all the details you need about this campaign.
But here are some quick facts:
It achieved a 2.6% conversion rate
223 discount codes were redeemed
If you’re wondering how to make a similar onsite campaign, you’ll be glad to know that it’s pretty straightforward. Our Lisa Fockens, the head of customer success, shows all the steps in under five mins—take a look.
Learn more about this campaign: Soi Paris Egg Hunt Campaign Breakdown
6. Asphalte: Lead generation with product surveys
Industry: Clothing & fashion
Campaign goal: Build a customer base & collect product feedback
This time, the brand used a full-screen popup to drive traffic to product surveys. Asphalte uses the pre-order business model, so it needs customer feedback to decide what clothing items to produce.
Ben, the man behind this strategy, linked the buttons to Typeform to lead visitors to surveys. As a result, he was able to generate tons of feedback and 4,000+ leads every month.
Here’s one product survey popup Ben uses—it’s just gorgeous.
Learn more about this campaign: Asphalte lead generation strategy
And we’ve got one more campaign from Asphalte worth your attention. Let’s take a look at it next 👇
Campaign goal: Drive customers to product pages
Asphalte also uses onsite notifications to drive visitors to products that were approved for pre-ordering. Each product has its own notification in the feed—the visitors get the essential product info right away 👇
Want to get a closer look?
Here’s the same message once again.
And now, performance.
When asked about the performance of these campaigns, Ben had this to say.
7. Art of Play: Converting first-time visitors into customers
Campaign goal: Convert first-time visitors and get more sales
This example is here because of its gorgeous design. Not only does this newsletter signup campaign match the website but also simply looks amazing. The trick: a branded photo, cool fonts, and colors.
Another thing Art of Play did well is the signup itself—there’s only one field to complete (the email), which makes it really easy to get the discount.
Want to see more campaigns?
Check out our webinar: Review of popups made with Wisepops
8. Pedego Harlem: Using countdowns to drive urgency during sales
Campaign goal: Generate more orders with a time-limited offer
Pedego Harlem often offers special deals—here, a free electric battery upgrade was offered to clients who bought new bikes. To share awareness of this offer and get more orders, the brand created this cool campaign 👇
Note the countdown timer—a great idea to entice visitors to check out the deal!
And there’s more—
The brand also used this countdown popup for the Thanksgiving Day sale 👇
Want to try a countdown campaign, too?
Look for Countdown in the Blocks main menu section.
9. Voxie: Raising awareness of an event with a website bar
Campaign goal: Get more attendees for a webinar
Are you running a SaaS business? Here’s a good use case of how you can increase website engagement. Voxie hosts regular webinars and shares awareness of them with Wisepops.
Their latest campaign invites visitors to attend a webinar about switching from a competitor. Having the banner on the homepage a) maximizes onsite visibility and b) keeps the website experience “clean.”
10. Glasses Shop: Converting visitors with coupon codes
Campaign goal: Generate sales with a special offer
Are coupons a part of your sales strategy? Then check this example out—Glasses Shop offers a special deal: a special coupon code + free shipping. This deal is a popular discount tactic that retailers use to make their offers more attractive.
Here’s the campaign on the brand’s homepage.
Note that this campaign also uses the sticky tab (see below).
Again, that’s a great way to make the discount easily available for customers when they decide to buy after checking out some products.
11. Wisepops: Getting more software demo participants with on-click campaigns
Yep, that’s a campaign from us!
We thought we’d show you how we convert visitors on Wisepops.com.
Here’s one example—
To make it easy to sign up for the demo session, we’re using an on-click popup. This campaign appears only when visitors click Book a Demo buttons on our website.
The popup contains a few fields for the visitor to fill out: contact data and a short description of their needs.
Here’s a closer look at the campaign.
That’s another great campaign idea for SaaS businesses—use a popup to quickly collect data from potential clients. Also, feel free to visit Wisepops and try this one for yourself!
So, here you go, that’s how our clients use Wisepops.
As you can see, different online businesses, from ecommerce shops to SaaS companies, are converting visitors with onsite campaigns. I’d love to show you more, but doing so will take quite a bit of time off your schedule 🙂
If you’d like to get more leads and sales from your website, try Wisepops for free. You’ll get a 14-day trial with all the features and zero commitment.
It’s worth it, I promise.
Pawel is a Head of Growth at Wisepops and an expert in lead generation & popups.